Investment Rating - The industry rating is "Recommended" [4] Core Insights - The consumption power during the May Day holiday was strong, with a total of 1.467 billion people traveling across regions, a year-on-year increase of 8.0% [1][2] - Hotel bookings saw a significant increase, with OTA hotel sales up 24.93% year-on-year, and user spending on hotels also rising by 24.8% [1] - The retail and catering sectors experienced a robust performance, with key retail and catering enterprises' sales increasing by 6.3% year-on-year during the holiday [2] - The tourism sector thrived, with various scenic spots reporting record visitor numbers and revenue growth [2] Summary by Sections 1. Industry Overview - The report highlights a resurgence in offline traffic, benefiting traditional business formats, with key beneficiaries including Yonghui Supermarket and other retail chains [3] - AI technology is expected to continue its upgrade, with increasing penetration in applications, benefiting companies like Focus Technology and others [3] 2. Consumer Behavior - Consumers are increasingly willing to pay for emotional value, leading to a sustained high performance in the new retail sector, with beneficiaries including Miniso and Pop Mart [3] - Under the backdrop of promoting domestic demand, cyclical sectors are expected to recover from low levels, releasing performance elasticity, with beneficiaries including Haidilao and others [3] 3. Investment Opportunities - The report suggests focusing on five investment themes, including the recovery of offline traffic, AI technology upgrades, emotional value in consumer spending, cyclical sector recovery, and the potential of consumer brands going overseas [3]

Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected relative price increase of over 15% compared to the market in the next six months [15]. Core Views - The company has shown strong revenue growth driven by new projects, with 2024 revenue reaching 2.417 billion yuan, a year-on-year increase of 25.49%, and a net profit of 1.049 billion yuan, marking a return to profitability [1][2]. - The light asset business has significantly contributed to revenue, achieving 1.85 billion yuan in 2024, a substantial increase of 118.56% year-on-year, and accounting for 7.65% of total revenue [2]. - The company is expected to benefit from favorable national and regional service consumption policies, with projected net profits for 2025-2027 at 1.163 billion, 1.295 billion, and 1.417 billion yuan respectively [3]. Summary by Sections Financial Performance - In 2024, the company achieved a gross margin of 67.60%, an increase of 1.25 percentage points year-on-year, while the sales expense ratio rose to 5.79% due to increased advertising expenditures [3]. - For Q1 2025, the gross margin slightly decreased to 68.09%, with a net profit margin of 45.10%, reflecting a minor decline of 0.44 percentage points year-on-year [3]. Revenue Breakdown - New projects have been a key growth driver, with the newly opened Guangdong Qian Guqing generating 256 million yuan in revenue, accounting for over 10% of total revenue [2]. - The Hangzhou Songcheng Tourist Area remains the largest revenue contributor, generating 637 million yuan in 2024, although it saw a decline of 2.71% year-on-year [2]. Profit Forecast - The company’s earnings per share (EPS) are projected to be 0.44, 0.49, and 0.54 yuan for 2025, 2026, and 2027 respectively, with corresponding price-to-earnings (PE) ratios of 21, 19, and 17 times [3][5].