搜狐创始人、董事局主席兼首席执行官、物理学博士张朝阳在乌镇接受采访。 中国经济网乌镇11月9日讯（记者 李方） 2025年世界互联网大会乌镇峰会期间，搜狐创始人、董事局主 席兼首席执行官、物理学博士张朝阳接受媒体采访表示，当前搜狐业务重点仍专注于消费互联网，"尤 其是在媒体以及社交方面，关注流是我们现在的重点"。 据了解，关注流是搜狐视频打造的核心社交产品，围绕PGC、UGC、Vlog自媒体短视频构建精品化垂 直平台，涵盖幽默搞笑类"有趣"内容、知识类"有用"内容、国风舞蹈类"观赏性强"内容的多元生态。 他还宣布，搜狐视频将重启美剧战略，以丰富关注流生态。此外，搜狐视频还将"长短结合"，既平台化 运营热门的竖屏短剧，也自制横屏短剧。 张朝阳提到，搜狐视频关注流不只是以视频会友，也不仅关心消费的内容，更重视人与人之间的关系， 走的是社交分发的路径。他强调，这种路径差异本质上是社交属性与算法推荐的区别，"它有点像真实 世界的一场party，我认识的人发表了观点，我还能跟他打招呼互动。"也正因为以人际连接为核心，关 注流内不会产生信息茧房。 在关注流生态构建层面，搜狐视频采取双路径推进。据张朝阳介绍，一方面，搜狐视 ...

Core Insights - The article discusses the challenges faced by the horizontal short drama industry, highlighting a paradox where production is booming while audience engagement is declining [1] Group 1: Industry Trends - The horizontal short drama format is emerging as a new trend, but it is struggling to retain viewers despite increased production efforts [1] - There is a growing concern about the sustainability of the horizontal short drama market as audience numbers dwindle [1] Group 2: Production vs. Audience Engagement - The article emphasizes the disconnect between high production rates and low audience retention, indicating a potential oversaturation in the market [1] - It suggests that the industry needs to innovate and find new ways to engage viewers to reverse the current trend [1]

Core Insights - The horizontal short drama segment is facing significant challenges due to competition from vertical short dramas and the transformation of long dramas towards faster-paced, emotionally charged content [2][3][30] - Despite high investments in productions, the performance of recent horizontal short dramas has not met expectations, with many failing to achieve the success of previous hits [6][9][34] Group 1: Market Performance - Recent horizontal short dramas like "Zhuque Hall" and "Parrot" have seen disappointing financial results, with "Zhuque Hall" generating only 10 million yuan on Tencent and 5 million yuan on iQIYI, totaling 15 million yuan [6][9] - The highest grossing horizontal short drama in the first half of 2023, "Duoqu," earned 15 million yuan, significantly lower than the previous year's top performers which exceeded 30 million yuan [3][6] Group 2: Industry Dynamics - The horizontal short drama format is increasingly squeezed between the rapid growth of vertical short dramas and the evolving landscape of long dramas, leading to a challenging survival situation [2][3][30] - The shift towards male-oriented content in horizontal short dramas is seen as a potential new avenue for growth, with titles like "Lion City Mountain Sea" and "Zhuque Hall" targeting male audiences [10][12][15] Group 3: Content and Production Trends - High production costs are not translating into higher revenues, with significant investments in productions like "Zhuque Hall" (over 40 million yuan) and "Lion City Mountain Sea" (over 100 million yuan) failing to yield blockbuster results [6][9] - The content landscape is evolving, with horizontal short dramas needing to adapt to higher creative standards and competition from vertical formats, which have raised the bar for storytelling and production quality [9][34] Group 4: Future Outlook - Industry experts suggest that horizontal short dramas may find new opportunities by exploring male-oriented themes and leveraging existing audience bases from previous successful formats [10][15][34] - The ongoing competition between platforms and the rise of vertical short dramas may lead to a reshaping of the horizontal short drama market, potentially allowing for innovative content strategies and collaborations [26][30][35]

Core Viewpoint - The recent success of horizontal short dramas like "Zhuque Hall" and "Parrot" indicates a potential resurgence in the market, challenging traditional long dramas with upgraded production quality and star power [1][3]. Group 1: Investment and Production - "Zhuque Hall" has an investment exceeding 40 million, featuring popular actors from long dramas, and is adapted from a well-known novel, showcasing high production standards [3]. - "Parrot" also boasts a strong cast and production team, including renowned companies like Huayi Brothers, indicating a trend of high investment in horizontal short dramas [3][11]. Group 2: Audience Reception and Performance - "Zhuque Hall" achieved a peak heat index of 18,000 on Tencent Video within 4 hours of its release, ranking second on the platform's hot drama list shortly after [5][6]. - The effective viewership and market share of "Zhuque Hall" significantly outperformed other short dramas, with its market share soaring from 21.3% to over 43% within four days [5][6]. Group 3: Financial Performance - As of early July, "Zhuque Hall" has generated a cumulative box office of 21 million, marking a return to the "2000 million club" for horizontal short dramas [8]. - In contrast, the top-performing horizontal short dramas in the first half of 2025 had box office earnings significantly lower than previous years, highlighting the competitive landscape [7][8]. Group 4: Content and Narrative Innovation - Both "Zhuque Hall" and "Parrot" aim to expand thematic boundaries while maintaining the fast-paced narrative style typical of short dramas, with "Zhuque Hall" incorporating elements of folklore and scientific investigation [9][11]. - "Parrot" features a unique blend of comedy and espionage, addressing themes of cross-strait relations, showcasing the creative ambition within the genre [11]. Group 5: Industry Trends and Future Outlook - The trend towards higher production costs in horizontal short dramas reflects a shift in the industry, with platforms increasing investment and adjusting incentive policies to enhance content quality [13]. - Upcoming projects like "Miracle" and "Boyi" are expected to continue this trend, featuring high-profile actors and significant budgets, indicating a commitment to producing quality content [11][13].