Core Insights - Douyin has implemented AI large model technology for rumor governance, resulting in a 67% reduction in rumor exposure over the past quarter [1][2] - The AI model actively reviews trending information, analyzes content, and determines its authenticity, significantly reducing the processing time from days to hours [1] - The "AI Douyin Truth-Seeking" feature has been upgraded to provide users with links to comprehensive information on potentially misleading content [1][2] Group 1: AI Implementation and Effectiveness - Douyin's AI model can identify the credibility of information sources, including authoritative media and historical rumor databases [1] - The accuracy rate of the AI model in identifying rumors is currently at 85% and is expected to improve further [1] - The "AI Douyin Truth-Seeking" feature is estimated to achieve nearly 100 million exposures per day [2] Group 2: Rumor Management Strategies - Douyin has established a rumor governance ecosystem through various initiatives, including hot topic operations and collaboration with media [2] - The rumor operation team actively verifies the authenticity of information related to rumors, collaborating with local authorities to address specific cases [2] - Despite advancements, challenges remain in completely eliminating rumors due to subjective fabrication and the dynamic nature of information [3]

胖东来因祸得福，本质上是消费者对"笨功夫"的奖赏。玉石行业水很深，当同行还在用"玉养人""祖 传""老坑"等话术包装，把玉石价格卖出数十倍、数百倍利润时，胖东来直接把进货价明明白白写在标 签上，甚至承诺消费者可免费退货。这一举动看似自断财路，实则精准击中了消费者的深层焦虑：我们 害怕的不是花钱，而是钱花得不明不白。 市场监管部门的及时介入，是这场风波的转折点。面对网络爆料，他们既未"一刀切"停业整顿，也没有 对谣言放任自流，而是展开调查，用进货单据、财务流水等铁证还原真相。这种不偏袒、不护短的姿 态，既保护了消费者的知情权，更维护了企业的正当权益。试想，若监管部门对造谣者坐视不理，合规 企业很可能陷入自证陷阱，既伤神更寒心；若监管部门对企业过度苛责，则会让市场陷入"躺平"僵局。 唯有该出手时快准狠，该撑腰时不含糊，才能让企业敢于创新、消费者敢于消费。 这些年，吃过流量亏的企业远不止胖东来一家，越知名的企业，越容易成为流量眼中的"肥羊"。这种矛 盾暴露出营商环境的短板：监管部门需以更快的响应速度为企业撑腰，平台需以更精准的算法识别谣言 毒瘤，各方需以更紧密的联动机制斩断谣言传播链。 自媒体时代的全民监督是一把双 ...