齐鲁晚报.齐鲁壹点高雅洁 在产业布局与政策支持方面，《方案》明确将康养旅居产业纳入《"十五五"青岛市老龄事业发展和养老服务体系建设规划》，按"核心引领、轴带联动、 全域拓展"思路完善全域布局。青岛将开展全市康养旅居资源普查，建立海洋、温泉、森林等资源数据库，为产业发展提供科学支撑。政策红利层面，将 优先保障项目用地，实行土地出让金分期缴纳，落实税收减免与金融服务；康养机构水电气暖执行居民生活类价格，符合条件的内设医疗机构纳入医保定 点，开通异地就医直接结算，全方位优化发展环境等。 在业态创新与产品供给方面，青岛将推动海滨度假康养、温泉康养、中医药康养等传统业态跨界融合，拓展"康养+医疗""温泉+理疗"、海洋研学等特色项 目；依托邮轮母港与山海资源，打造邮轮漫游、金婚纪念康养、艺术疗愈等新兴产品。同时整合优质资源，设计山海生态、历史文化、田园休闲等四季精 品旅居线路，搭建智慧服务平台，运用信息化手段在适老居住、医疗康复等领域提供"一站式"服务，满足老年人多样化需求。 在市场主体培育与品牌建设方面，青岛将通过"引龙头、扶本土、育小微"壮大市场主体，引进行业龙头企业，扶持本土品牌升级，支持中小企业深耕细分 领域。组 ...

（来源：市场星报） 2025年12月以来，安徽冬季文旅市场以康养为核心的消费场景持续升温。从六安的温泉民宿到黄山的中 医药康养，从红色体验到乡村旅游，多元化的文旅康养产品精准对接消费者"避寒取暖、放松解压"的情 绪需求，成为近期消费市场的重要增长极。 数据显示，元旦假期作为关键节点，省内多地文旅康养消费迎来"开门红"。有业内人士表示，2025年末 至2026年初冬季文旅康养市场的持续升温，是供给侧创新与需求侧升级精准匹配的结果。随着春节临 近，各地若能进一步挖掘地域特色资源，该市场有望持续释放消费潜力，为全省消费市场高质量发展注 入更强动力。 多元场景解锁冬日消费新体验 近期，省内多地立足本地资源，打造了一批特色消费场景，让冬季文旅消费从单一观光向深度体验转 变。 其中，六安市成为冬季康养消费的核心目的地。据悉，元旦假期期间，六安市推出"冬之味"文旅嘉年 华，联动25家文旅企业释放优惠福利，发放惠民消费券，设计3条精品线路，全方位激活消费潜力。数 据显示，元旦假期六安市陡沙河、聆心谷等温泉度假酒店累计接待游客近5000人次，实现综合收入335 万元。 同时，红色文旅与康养体验的融合则拓展了消费边界。元旦假期期 ...

当天开幕式现场发布了2025年度《中国康养产业趋势报告》和《海南首次疗愈型酒店和疗愈型康养住宅 小区评定结果》。同期，还将举办中医药传承创新发展论坛、海口马拉松论坛、"无伤跑马科学运动"分 享会等多场主题论坛，并推出名医专家公益义诊、新书发布会及招商推介会等配套活动，全面覆盖康养 各产业链，为观众提供丰富多元的参展体验。 本届博览会共为期三天，展览面积达3.7万平方米，汇聚了400余家国内外知名企业参展。展会现场集中 展示智慧康养科技、中医药康养、高端医疗及器械等产业前沿成果，同时汇聚宁夏、安徽、吉林等20多 个省(自治区、直辖市)，以及万宁、琼海等海南重点市县组团参展，集中展示标志性康养产品与特色文 旅资源，全方位呈现"医、食、住、行、游"康养产业生态。 中国老年保健协会会长闫青春介绍，随着我国国民经济的快速发展与社会的巨大进步，人口老龄化进程 加速推进，到2024年底，我国60岁以上的老年人口已达31031万人，占总人口比例为22%。65岁以上的 老年人达到22023万人，占总人口比例为15.6%。解决老年人对康养服务的迫切需求已成为积极应对人 口老龄化的核心问题，也让以健康管理、康养服务、康养产品为主要 ...

12月26日上午，2025海南国际康养产业博览会在位于海口市秀英区的海南国际会议展览中心隆重开展。 本届博览会以"聚力自贸港 ，开拓医旅康养新机遇"为主题，旨在搭建集展示、交流与合作为一体的国 际性康养产业交流平台。本届博览会旨在借力海南自贸港的政策优势，搭建政、产、学、研、用一体化 交流平台，推动康养产业高质量发展，为人民群众提供多元化、高品质的康养服务。本届博览会由中国 老年保健协会、中国气象服务协会、海南省气候治疗和康养协会联合主办，中国工业经济联合会、中国 老龄产业协会、中国药文化研究会、中国优质农产品开发服务协会、北京曜阳公益基金会支持指导，人 民政协报文化传媒有限责任公司承办。据了解，本次博览会为海南省重点引进培育的品牌展会，展览总 面积达3.7万平方米，吸引了超过400家国内外知名企业和机构参展。现场集中展示智慧康养科技、中医 药康养、高端医疗及器械等领域的前沿成果。同时汇聚宁夏、安徽、吉林等20多个省（区、市）及海南 万宁、琼海等重点市县组团参展，集中展示标志性康养产品与特色文旅资源，全方位呈现"医、食、 住、行、游"康养产业生态。博览会还发布了《海南首次疗愈型酒店和疗愈型康养住宅小区评定结果 ...

Core Viewpoint - The 8th Hainan International Health Industry Expo aims to promote the development of the health and wellness industry through collaboration and resource integration, with over 100 participants from various sectors attending the event [1][2]. Group 1: Event Overview - The "2025 Health Industry Project Supply and Demand Matching Conference" was held in Sanya, featuring multiple promotional activities and resulting in over ten signed cooperation projects [1]. - The conference serves as an efficient platform for industry connection, resource integration, and collaborative development among government, enterprises, capital, and think tanks [1]. Group 2: Industry Development - Hainan has significant advantages in developing the health and wellness service industry, including a suitable climate, abundant resources, and diverse wellness scenarios [1]. - Since 2019, Hainan has implemented a three-year action plan for the health industry, cultivating various business models such as medical wellness, traditional Chinese medicine wellness, and forest wellness, resulting in the establishment of 127 health industry projects [1]. Group 3: Policy Support - Hainan emphasizes the improvement of service functions and supports the classification of wellness institutions and enterprises, providing policy incentives in land planning, financial support, and health service functions [2]. - The launch of the Hainan Free Trade Port has accelerated the construction of a differentiated health industry cluster, marking a period of policy benefits and opportunities for the wellness industry [2]. Group 4: Cooperation Outcomes - The signing of cooperation projects at the conference includes international collaboration, industry integration, and medical education research, with an intended signing amount exceeding 600 million yuan [3]. - Notable partnerships include collaborations between Hainan companies and international firms, as well as agreements with health and wellness associations and educational institutions [3].

Core Insights - The forum highlighted the unique advantages and development potential of the senior economy in Chengdu, particularly in Dujiangyan and Dayi County [1][2][3] Group 1: Dujiangyan City - Dujiangyan focuses on "high-end elderly care + travel care" with four core advantages: ecology, culture, location, and policy [1] - The city has developed a senior economy brand centered on "healthcare + travel care," with total investments exceeding 9.2 billion in four key projects: high-end elderly care, smart medical care, traditional Chinese medicine care, and special dietary foods [1] - In 2024, Dujiangyan is expected to attract over 2 million elderly tourists, leading to an 18% increase in tourism consumption and creating over 3,000 jobs [1] Group 2: Dayi County - Dayi County boasts rich health and tourism resources, with a unique geographical structure that includes a significant elevation difference of nearly 5,000 meters [2] - The county has a forest coverage rate of 56.31% and a park green space coverage rate of 82.45%, making it a top destination for tourism and sports [2] - Dayi aims to develop a silver industry scale of 5 billion by 2030, covering various sectors such as elderly services, health tourism, pharmaceuticals, medical devices, and senior tourism [2] Group 3: Strategic Planning - The clear top-level design from Chengdu is reflected in the "Three-Year Action Plan for Optimizing and Strengthening the Senior Economy Key Industrial Chain (2025-2027)," which aims to create a national-level senior economy industrial park [3] - The collaborative development of Dujiangyan and Dayi in the senior economy aligns with Chengdu's strategic deployment for the senior economy [3]

Group 1 - The core viewpoint of the article highlights the rapid growth and diversification of China's health and wellness market, driven by policy support and consumer demand, with a market size expected to reach 9.5 trillion yuan by 2025 and potentially approach 15 trillion yuan by 2030 [1][3] - The health and wellness market in China has reached a scale of 8 trillion yuan in 2023, with an annual user consumption growth rate of 9% [1][3] - The industry structure is supported by three main pillars: traditional Chinese medicine wellness (19% market share), wellness tourism (11% market share), and medical wellness (10% market share) [1][3] Group 2 - The rise of travel wellness products is meeting the increasingly diverse needs of consumers, with companies like Taikang Home investing in immersive travel experiences across 37 cities and 46 projects, attracting nearly 300,000 customers [3] - Projects like China State Construction's "Island Towards the Mountain" in Kunming are innovatively integrating health management, rural living, and community culture, contributing to regional economic development [3] - Experts believe that travel wellness serves as a "quick entry" for companies into the wellness sector, leveraging resources from tourism, elderly care, and healthcare to create scale synergies and activate potential consumer demand [3]