【环球网财经综合报道】在百花森木间开启疗愈之旅，于碧水蓝天下品味养生药茶，"养身"与"养心"兼具的双重 体验，正让旅居康养成为健康消费与休闲娱乐的新风尚，为蓬勃发展的康养经济注入强劲的创新活力。业内专 家指出，在政策支持与市场需求的双重驱动下，中国规模近十万亿元的康养市场正加速迈入黄金发展期，而以 旅居为代表的创新产品，正推动行业形成多元并进的新格局。 导语：从产业结构来看，中医药康养、康养旅游和医疗康养已成为市场的三大支柱，市场份额占比分别为 19%、11%和10%。 市场数据印证了这一趋势的强劲。《中国康养产业消费趋势报告（2025）》显示，2023年我国康养市场规模已 达8万亿元，用户消费年均增长率保持在9%，预计2025年市场规模将保守达到9.5万亿元，到2030年更有望逼近 15万亿元大关。企业端的布局同样火热，天眼查数据显示，全国现存康养经济相关企业超过304万家，仅2025年 以来新增注册企业就达68万余家，同比增长近30%，彰显出市场对这一赛道的坚定信心。 从产业结构来看，中医药康养、康养旅游和医疗康养已成为市场的三大支柱，市场份额占比分别为19%、11%和 10%。国研新经济研究院创始院长朱 ...

Core Viewpoint - The aging population presents both challenges and opportunities, with the development of the silver economy being a key strategy to enhance the well-being of the elderly and promote sustainable economic growth [1][8]. Policy Support - Since the 18th National Congress, China has gradually improved its policy framework to support the development of the silver economy, establishing a clear path for advancement [2]. - The "Healthy China 2030 Planning Outline" and subsequent national strategies have integrated the silver economy into health and aging policies, emphasizing the importance of a multi-level policy system [2]. - The 2024 State Council policy on the silver economy includes 26 specific measures aimed at enhancing the welfare of the elderly, marking a shift towards precise implementation [2]. Silver Economy Definition - The silver economy encompasses a wide range of economic activities related to the aging population, not limited to elder care services, but forming a complete economic system that includes production, distribution, circulation, and consumption [3]. - It consists of both established industries and emerging sectors, with significant growth in areas such as silver goods, services, finance, and real estate [3][5]. Market Dynamics - The silver economy in China has shown rapid expansion, with the overall market size exceeding 12 trillion yuan in 2023, growing at an average annual rate of over 10% from 2019 to 2023 [5]. - Key growth areas include rehabilitation medical devices, which are projected to reach a market size of 71.46 billion yuan in 2024, and the silver service industry, which saw a market size exceeding 5 trillion yuan in 2023 [5][6]. Future Trends - The silver economy is expected to evolve through "multi-dimensional integration and technological empowerment," with a focus on meeting the diverse needs of the elderly population [7]. - By 2035, the elderly population in China is projected to exceed 400 million, driving demand for high-quality products and services, particularly in the fields of rehabilitation and home care [7]. Economic Impact - The silver economy is positioned as a critical area for optimizing economic structure and fostering new growth drivers, contributing to both improved living standards for the elderly and overall economic growth [8].

Core Viewpoint - The Ministry of Commerce and nine other departments have issued a notice to promote the expansion and upgrading of the "15-Minute Convenient Living Circle" in urban areas, aiming to enhance community services and improve residents' quality of life by 2030 [1][4]. Group 1: Objectives and Goals - The initiative aims to achieve the "Hundred Cities, Ten Thousand Circles" goal by 2030, which includes establishing 100 pilot cities for the "15-Minute Convenient Living Circle" and creating 10,000 well-structured, diverse, and high-quality community service areas [4][12]. - The plan focuses on enhancing services for the elderly and children, with targets to develop 500 "Silver Streets" and 500 "Children's Fun Parks" [4][12]. - The goal is to achieve a resident satisfaction rate of over 90% and a chain store rate of over 30% within these living circles [4]. Group 2: Implementation and Coverage - The expansion will cover urban areas and extend to eligible county communities, ensuring that the "15-Minute Convenient Living Circle" reaches grassroots populations [5][7]. - The second batch of pilot cities includes 30 areas such as Haidian District in Beijing, Changning District in Shanghai, and Baoji City in Shaanxi Province [12][14]. - Shenzhen plans to achieve full coverage of the "15-Minute Convenient Living Circle" in all communities by the end of 2025, with a focus on creating a friendly living environment for all age groups [15]. Group 3: Service Development - The initiative encourages the development of various service sectors, including elderly care, community dining, and childcare services, to meet the diverse needs of residents [9][14]. - New business models and services such as shared meeting spaces, community storage, and pet services are promoted to further enhance residents' convenience [12].

Group 1 - The Ministry of Culture and Tourism has launched a nationwide summer cultural and tourism consumption season, with over 4,300 events and approximately 39,000 activities planned, along with more than 570 million yuan in consumption subsidies to meet diverse tourist needs [1] - Online travel platforms report a nearly 38% year-on-year increase in overall cultural and tourism bookings this summer, with over 60% of bookings for family trips and over 70% growth in orders for summer vacation and study tours [1] - In Ning'an County, Shaanxi, nighttime tourism has transformed local resources into cultural tourism products, showcasing local farming culture and traditional customs, attracting numerous visitors [1] Group 2 - In Jinan, Shandong, the Baotu Spring scenic area has seen an average daily reception of over 30,000 visitors since the launch of the International Spring Festival in 2025, while the Daming Lake circular trail has exceeded 80,000 daily visitors [2] - This summer, staycation and wellness tourism have become popular, with cities rich in cultural atmosphere like Kunming and Dali seeing significant increases in order volumes, indicating a trend towards deeper cultural experiences [3] - The average length of stay for guests in homestays has increased by 20% year-on-year, with an average stay of 11 days, highlighting the potential for "deep residency" tourism [6] Group 3 - The border city of Hunchun in Jilin Province has become a new hotspot for cross-border tourism, welcoming a growing number of foreign tourists due to convenient customs procedures and detailed services [7] - Many Russian tourists are incorporating traditional Chinese medicine experiences, such as acupuncture and massage, into their vacation itineraries this summer [8] - From June 30 to the present, over 110,000 travelers have been processed at the Hunchun border inspection station [9]