央视网消息：今年春节，银发消费市场活力持续迸发，拉动节日消费增长。不同于传统居家过年模 式，旅居康养、体验民俗文化，成为不少银发族的新春消费新选择。 ...

央视网消息：2026年春节，银发消费市场活力持续迸发，拉动节日消费增长。不同于传统居家过年模式，旅居康养、体验民俗文化成为不少银 发族的新春消费新选择。 春节期间，云南省文山壮族苗族自治州多个民族村寨迎来客流高峰。其中，不乏由中老年游客组成的旅居团，大家专程前来体验独具特色的民 俗文化年。 在丘北县普者黑彝族村寨，上百名银发游客刚走进农家小院就感受到当地村民的热情。 酒店适老化服务升级 受银发群体青睐 2026年春节，前往气候温暖的南方城市旅居过冬仍然是不少老年人的热门选择，一批完成适老化升级改造的酒店凭借贴心、周到的适老服务受 到银发消费群体的青睐。 普者黑在彝族语言里意思是盛满鱼虾的湖泊。当地最具民族特色的是长街宴，18道菜肴摆满长桌，30桌彝族宴席接成长龙。在悠扬的祝酒歌声 中，来自各地的老人们欢聚一堂观赏民族歌舞展演、参与传统民俗活动，沉浸式感受浓郁年味。 2026年春节，世界文化遗产地安徽黄山市西递古村也迎来大批银发游客。老人们围坐一堂，沉浸式体验打食桃、包年粽等徽州传统民俗。 据相关部门不完全统计，2026年1至2月，黄山市黟县银发康养人群接待量已突破65万人次，康养文旅市场持续升温。 海南三亚也 ...

日前，国务院办公厅印发《加快培育服务消费新增长点工作方案》（简称《方案》），围绕激发重点领域发展活力、培育潜力领域发展动能、加强支持保障 3个方向出台12条举措，聚焦文旅消费领域作出具体部署，为文旅消费提质升级划定清晰路径，为文旅产业高质量发展注入强劲动力。 政策精准发力 锚定文旅消费新方向 作为扩大内需的重要抓手，服务消费正成为拉动内需的新引擎。 过去一年来，随着一系列大力提振消费政策举措的落地见效，国内消费市场活力不断提升，服务消费潜能进一步激发，消费市场持续扩容提质升级。在这一 背景下，《方案》的出台恰逢其时。 在业界看来，《方案》明确聚焦文旅消费领域提出具体举措要求，不仅呼应了当前消费升级的整体趋势，也为文旅产业跨界融合、提质增效指明了方向。 南开大学旅游与服务学院副教授于海波表示，文旅消费具有频次高、乘数效应强、绿色低碳等特点，是推动经济高质量发展的关键抓手。"《方案》的出 台，通过顶层设计引导资源有效配置，旨在形成'政府引导、市场主导'的健康发展格局。"于海波说，《方案》对"情绪式、体验式服务"提出包容审慎监管， 这也向市场释放了鼓励新业态、拥抱新趋势的明确信号。 "交通服务、旅居服务、体育赛事、 ...

其优势在于对"多元化"与"灵活性"的潜在回应。理论上，它能活化社会资源，为老年人提供有别于传统 机构、更个性化的选择，如旅居康养或特色陪伴服务。 转自：扬子晚报 因此，它的健康发展绝不能止于"平台匹配"，而必须转向"品质共建"。这要求建立严于普通共享经济的 准入、培训、保险与信用体系，并与社区、医疗机构等实体网络深度融合。对江苏而言，这提醒我们， 任何养老创新，其价值不在于概念新颖，而在于能否以极致的务实，筑牢安全与信任的基石。唯有如 此，创新才能真正服务于"老有颐养"的踏实追求。扬子晚报/紫牛新闻记者 任赛丰 "共享养老"这一新概念正引发关注。它旨在通过平台整合闲置房源、人员与服务，精准匹配养老需求， 描绘了一幅"资源不浪费、需求有人应"的愿景。这一模式体现了社会应对老龄化的创新思维，但其能否 从蓝图走向现实，核心在于能否构建起坚实可靠的"信任底座"。 校对 陶善工 然而，养老服务的本质是安全与托付。相较于标准化的专业机构，共享模式面临严峻挑战：如何确保零 散服务者具备持续的专业资质？如何建立统一的服务标准、过程监督与纠纷解决机制？没有这些，个性 化就可能伴随风险。 ...

Core Viewpoint - The 8th Hainan International Health Industry Expo aims to promote the development of the health and wellness industry through collaboration and resource integration, with over 100 participants from various sectors attending the event [1][2]. Group 1: Event Overview - The "2025 Health Industry Project Supply and Demand Matching Conference" was held in Sanya, featuring multiple promotional activities and resulting in over ten signed cooperation projects [1]. - The conference serves as an efficient platform for industry connection, resource integration, and collaborative development among government, enterprises, capital, and think tanks [1]. Group 2: Industry Development - Hainan has significant advantages in developing the health and wellness service industry, including a suitable climate, abundant resources, and diverse wellness scenarios [1]. - Since 2019, Hainan has implemented a three-year action plan for the health industry, cultivating various business models such as medical wellness, traditional Chinese medicine wellness, and forest wellness, resulting in the establishment of 127 health industry projects [1]. Group 3: Policy Support - Hainan emphasizes the improvement of service functions and supports the classification of wellness institutions and enterprises, providing policy incentives in land planning, financial support, and health service functions [2]. - The launch of the Hainan Free Trade Port has accelerated the construction of a differentiated health industry cluster, marking a period of policy benefits and opportunities for the wellness industry [2]. Group 4: Cooperation Outcomes - The signing of cooperation projects at the conference includes international collaboration, industry integration, and medical education research, with an intended signing amount exceeding 600 million yuan [3]. - Notable partnerships include collaborations between Hainan companies and international firms, as well as agreements with health and wellness associations and educational institutions [3].

Core Viewpoint - The Central Financial Office indicates that China is fully capable of promoting sustained growth in domestic demand next year, focusing on both consumption and investment strategies to stimulate economic activity [1][2]. Group 1: Consumption Strategies - The shift in consumer behavior from primarily goods consumption to a balanced focus on both goods and services is highlighted, with strong demand in sectors like cultural tourism, elderly care, and childcare [1]. - Plans to enhance residents' income and improve employment quality are set to boost consumer spending capacity, including increasing basic pensions for urban and rural residents [1]. - The government aims to expand the supply of quality goods and services, fostering new consumption growth points in sectors such as home services and health tourism [1]. Group 2: Investment Initiatives - There is a call to combine investments in physical infrastructure and human capital, emphasizing the need for effective investment in consumer infrastructure like parking lots and charging stations [2]. - The government plans to leverage various funding sources, including central budget investments and special bonds, to support significant projects and stimulate effective investment [2]. - Measures to invigorate private investment are outlined, encouraging private enterprises to engage in major projects in sectors like railways and nuclear power, while guiding investments towards high-tech and service industries [2].

Core Viewpoint - The Ministry of Civil Affairs announced the 16th National "Respect for the Elderly Month" from October 10 to 31, with the theme "Promoting Filial Piety and Respect for the Elderly to Build an Elderly-Friendly Society" [1] Group 1: Activities Overview - The campaign will focus on six key activities aimed at enhancing the welfare of the elderly [1] - Activities include national education on population aging, visits and support for elderly individuals, promotion of elderly products and services, health promotion for the elderly, enhancement of cultural life for the elderly, and legal protection for elderly rights [2][3] Group 2: Specific Initiatives - Educational activities will be conducted in various institutions to raise awareness about population aging and filial piety [1] - Support initiatives will target vulnerable elderly groups, including those who are isolated or have disabilities, through volunteer programs and community services [2] - Promotion of elderly care services will include subsidies for elderly individuals with moderate to severe disabilities and events like open days at care facilities [2] - Health initiatives will focus on various aspects of elderly health, including oral health, nutrition, and mental well-being [2] - Cultural activities will leverage local resources such as senior universities and sports associations to enhance the social engagement of the elderly [2] - Legal initiatives will aim to protect elderly rights, combat fraud, and promote awareness of legal services available to the elderly [3]

Group 1 - The core viewpoint of the article highlights the rapid growth and diversification of China's health and wellness market, driven by policy support and consumer demand, with a market size expected to reach 9.5 trillion yuan by 2025 and potentially approach 15 trillion yuan by 2030 [1][3] - The health and wellness market in China has reached a scale of 8 trillion yuan in 2023, with an annual user consumption growth rate of 9% [1][3] - The industry structure is supported by three main pillars: traditional Chinese medicine wellness (19% market share), wellness tourism (11% market share), and medical wellness (10% market share) [1][3] Group 2 - The rise of travel wellness products is meeting the increasingly diverse needs of consumers, with companies like Taikang Home investing in immersive travel experiences across 37 cities and 46 projects, attracting nearly 300,000 customers [3] - Projects like China State Construction's "Island Towards the Mountain" in Kunming are innovatively integrating health management, rural living, and community culture, contributing to regional economic development [3] - Experts believe that travel wellness serves as a "quick entry" for companies into the wellness sector, leveraging resources from tourism, elderly care, and healthcare to create scale synergies and activate potential consumer demand [3]

Core Viewpoint - The aging population presents both challenges and opportunities, with the development of the silver economy being a key strategy to enhance the well-being of the elderly and promote sustainable economic growth [1][8]. Policy Support - Since the 18th National Congress, China has gradually improved its policy framework to support the development of the silver economy, establishing a clear path for advancement [2]. - The "Healthy China 2030 Planning Outline" and subsequent national strategies have integrated the silver economy into health and aging policies, emphasizing the importance of a multi-level policy system [2]. - The 2024 State Council policy on the silver economy includes 26 specific measures aimed at enhancing the welfare of the elderly, marking a shift towards precise implementation [2]. Silver Economy Definition - The silver economy encompasses a wide range of economic activities related to the aging population, not limited to elder care services, but forming a complete economic system that includes production, distribution, circulation, and consumption [3]. - It consists of both established industries and emerging sectors, with significant growth in areas such as silver goods, services, finance, and real estate [3][5]. Market Dynamics - The silver economy in China has shown rapid expansion, with the overall market size exceeding 12 trillion yuan in 2023, growing at an average annual rate of over 10% from 2019 to 2023 [5]. - Key growth areas include rehabilitation medical devices, which are projected to reach a market size of 71.46 billion yuan in 2024, and the silver service industry, which saw a market size exceeding 5 trillion yuan in 2023 [5][6]. Future Trends - The silver economy is expected to evolve through "multi-dimensional integration and technological empowerment," with a focus on meeting the diverse needs of the elderly population [7]. - By 2035, the elderly population in China is projected to exceed 400 million, driving demand for high-quality products and services, particularly in the fields of rehabilitation and home care [7]. Economic Impact - The silver economy is positioned as a critical area for optimizing economic structure and fostering new growth drivers, contributing to both improved living standards for the elderly and overall economic growth [8].

Core Viewpoint - The Ministry of Commerce and nine other departments have issued a notice to promote the expansion and upgrading of the "15-Minute Convenient Living Circle" in urban areas, aiming to enhance community services and improve residents' quality of life by 2030 [1][4]. Group 1: Objectives and Goals - The initiative aims to achieve the "Hundred Cities, Ten Thousand Circles" goal by 2030, which includes establishing 100 pilot cities for the "15-Minute Convenient Living Circle" and creating 10,000 well-structured, diverse, and high-quality community service areas [4][12]. - The plan focuses on enhancing services for the elderly and children, with targets to develop 500 "Silver Streets" and 500 "Children's Fun Parks" [4][12]. - The goal is to achieve a resident satisfaction rate of over 90% and a chain store rate of over 30% within these living circles [4]. Group 2: Implementation and Coverage - The expansion will cover urban areas and extend to eligible county communities, ensuring that the "15-Minute Convenient Living Circle" reaches grassroots populations [5][7]. - The second batch of pilot cities includes 30 areas such as Haidian District in Beijing, Changning District in Shanghai, and Baoji City in Shaanxi Province [12][14]. - Shenzhen plans to achieve full coverage of the "15-Minute Convenient Living Circle" in all communities by the end of 2025, with a focus on creating a friendly living environment for all age groups [15]. Group 3: Service Development - The initiative encourages the development of various service sectors, including elderly care, community dining, and childcare services, to meet the diverse needs of residents [9][14]. - New business models and services such as shared meeting spaces, community storage, and pet services are promoted to further enhance residents' convenience [12].