乐居财经 王敏 2月1日，中建壹品·海宸元境拿下海淀区1月网签面积、套数、金额三冠王。 | 名次 | 项目名称 | 成交套数 | 成交面积 | 成交均价 | 成交金额 | | --- | --- | --- | --- | --- | --- | | | | | (万m²) | (元/m2) | (亿元) | | | 海宸元境 | 38 | 0.43 | 83763 | 3.63 | 据京楼销售排行榜数据，海宸元境1月成交38套，成交面积0.43万㎡，成交均价83763元/㎡，成交金额3.63亿元。 海宸元境所在海淀宝山0016地块于2025年6月5日完成出让，由中建壹品以27.78亿元总价竞得，住宅楼面价约5.68万元/㎡。 面积段99/107㎡三居；123/139/181㎡四居；另有少量建面约70/80/90㎡的顶退户型。整体得房率达到87%-93%，同面积可多得一个小房间，算得上海淀新盘 赠送天花板了。 中间户通面宽飘窗，边户外加与进深同等尺度的飘窗，全是赠送面积。99㎡户型隐藏了一个彩蛋，北边小卧室东侧也有个飘窗。 顶配181㎡户型，通过错位设计，在客厅和卧室都做出了弧面转角窗，连成一个圆润的W形。 ...

Core Insights - The article discusses the competitive landscape between two residential projects in Haidian, Beijing: Beijing Yu · Haihui and China State Construction's Yipin · Haicheng Yuanzheng, both targeting the same improvement housing market with overlapping customer bases [1][2] Pricing Strategy - Both projects were acquired at competitive prices, with Beijing Yu · Haihui at 33.64 billion yuan (1.48% premium) and China State Construction at 27.78 billion yuan (1.76% premium) [2] - The pricing and discount strategies are crucial, with China State Construction's average selling price ranging from 90,100 to 96,500 yuan per square meter, while Beijing Yu · Haihui ranges from 90,800 to 97,700 yuan per square meter [3] - The discount offered by China State Construction is 9.1%, while Beijing Yu · Haihui offers a 10% discount, leading to significant price differences for similar units [3] Product Differentiation - Beijing Yu · Haihui offers three types of units (108, 129, and 145 square meters), while China State Construction provides a wider range, including units as small as 99 square meters and larger units up to 181 square meters [2] - In terms of interior finishes, Beijing Yu · Haihui uses high-quality materials across all units, while China State Construction differentiates based on unit size, with only larger units receiving premium finishes [5][6] Amenities and Community Features - China State Construction's community center is larger (2,600 square meters) and includes more amenities such as a swimming pool and private dining areas, while Beijing Yu · Haihui's center is smaller (1,700 square meters) and lacks a pool [7] - The design of the community layout affects light exposure, with China State Construction's "south high, north low" layout leading to some units receiving limited sunlight, which could deter potential buyers [8] Market Trends and Consumer Preferences - The article highlights a trend towards differentiated pricing and amenities as a strategy to combat market homogenization, suggesting that unique offerings can enhance competitive positioning [4] - The choice between the two projects ultimately depends on consumer preferences for unit diversity, community amenities, and overall living quality, with each project appealing to different buyer segments [10]

Core Insights - The article discusses the competitive landscape between two residential projects in Haidian, Beijing: Beijing Yu · Haihui and China State Construction's Yipin · Haicheng Yuanzheng, both targeting the improvement housing market with overlapping customer bases [1][3]. Pricing Strategy - Both projects were acquired at competitive prices, with Beijing Yu · Haihui at 33.64 billion yuan (1.48% premium) and China State Construction at 27.78 billion yuan (1.76% premium) [3]. - The average selling price for Yipin · Haicheng Yuanzheng is set between 90,100 to 96,500 yuan per square meter, while Beijing Yu · Haihui ranges from 90,800 to 97,700 yuan per square meter [4]. - Yipin · Haicheng Yuanzheng offers a 9.1% discount, while Beijing Yu · Haihui provides a 10% discount, creating a significant price difference despite the small percentage difference in discount [4][5]. Product Differentiation - Yipin · Haicheng Yuanzheng has a wider range of unit sizes starting from 99 square meters, catering to a broader market, while Beijing Yu · Haihui focuses on larger units of 108, 129, and 145 square meters [3]. - The projects differ in their interior finishes, with Yipin · Haicheng Yuanzheng using differentiated standards based on unit size, while Beijing Yu · Haihui maintains uniform high-end finishes across all units [6][7]. Community Amenities - Yipin · Haicheng Yuanzheng features a larger clubhouse of approximately 2,600 square meters with diverse amenities including a swimming pool and private dining areas, enhancing its community appeal [7]. - Beijing Yu · Haihui's clubhouse is smaller at 1,700 square meters and lacks a swimming pool, focusing instead on sports facilities [7]. Light and Layout Considerations - The building layout of Yipin · Haicheng Yuanzheng results in some units experiencing reduced sunlight due to their positioning, while Beijing Yu · Haihui's design allows for better natural light [8][9]. - Both projects meet planning standards for spacing and light, but Beijing Yu · Haihui is noted for superior daylight hours [9]. Market Positioning - The competition between these two projects reflects broader trends in the real estate market, emphasizing the importance of product differentiation, pricing strategies, and community amenities in attracting buyers [8][9].

Core Insights - The article discusses the competitive landscape between two residential projects in Haidian, Beijing: Beijing Yujin·Haihui and China State Construction's Yicheng Yuanzheng, both targeting the same improvement housing market with overlapping customer bases [1][3]. Pricing Strategy - Both projects were acquired at competitive prices, with Beijing Yujin·Haihui at 33.64 billion yuan (1.48% premium) and China State Construction at 27.78 billion yuan (1.76% premium) [3]. - The pricing strategies reveal a close competition, with Yicheng Yuanzheng's average selling price ranging from 90,100 to 96,500 yuan per square meter, while Yujin·Haihui's is between 90,800 and 97,700 yuan per square meter [4]. - Discounts play a crucial role, with Yicheng Yuanzheng offering a 9.1% discount and Yujin·Haihui at 10%, leading to significant price differences despite seemingly small percentage variations [4]. Product Differentiation - Yicheng Yuanzheng offers a wider range of unit sizes, including a minimum of 99 square meters, catering to both entry-level and high-end buyers, while Yujin·Haihui focuses on 108, 129, and 145 square meter units [3][4]. - The projects differ in their interior finishes, with Yicheng Yuanzheng employing a tiered approach to materials based on unit size, while Yujin·Haihui maintains uniformity across all units [7][8]. Amenities and Community Features - Yicheng Yuanzheng boasts a larger clubhouse of approximately 2,600 square meters with diverse facilities, including a swimming pool and private dining areas, enhancing its appeal [8]. - In contrast, Yujin·Haihui's clubhouse is smaller at 1,700 square meters and lacks a swimming pool, focusing instead on sports facilities [8]. Layout and Light Exposure - The building layout of Yicheng Yuanzheng features a "south high, north low" design, which affects light exposure for certain units, leading to some receiving only three hours of sunlight [10]. - Yujin·Haihui's layout allows for better light exposure throughout the day, making it more attractive for buyers concerned about natural light [10]. Market Trends and Consumer Preferences - The article highlights a trend towards prioritizing light, ventilation, and community amenities in residential developments, particularly for improvement housing [11]. - Buyers are encouraged to consider their preferences for unit diversity and community features when choosing between the two projects, reflecting the broader market dynamics in Haidian [11].

Core Insights - The Beijing residential market is experiencing a concentrated supply release at the end of the year, with 12 pre-sale permits issued in November 2025, releasing over 3,000 units, including six new projects [1][2] - November 27 marked a significant supply peak, with four projects approved on the same day, releasing 1,531 units, nearly 50% of the month's total supply [1] - Developers are accelerating their market entry to capture sales during the year-end window, with many projects launching immediately after obtaining permits [1] Supply and Demand Dynamics - Approximately 65% of the newly released units are improvement-type housing, with over 2,000 units exceeding 100 square meters [2] - The market demand is increasingly shifting towards improvement-type households, which is reflected in the rising proportion of such units in transactions [3] - The supply logic is primarily driven by market demand, with developers responding to the growing need for improvement housing even in areas traditionally suited for first-time buyers [3] Regional Supply Distribution - The new supply is distributed across seven districts, with Haidian leading with three projects and a total of 1,124 units [4] - The supply in Haidian is closely linked to recent changes in land supply, with a significant increase in quality land offerings in the area [4] - Other districts like Shunyi and Changping also contributed significantly to the supply, with Shunyi providing 1,117 units [4] Product Offerings and Market Trends - Shunyi district is notable for offering rare villa products, appealing to high-net-worth individuals, while Haidian attracts families due to its educational and technological resources [5][6] - The market for villa products is characterized by low supply and high demand, particularly in Shunyi, where the average price is relatively low [6] - Developers are introducing flexible unit types to cater to diverse buyer preferences, as seen in the offerings from projects like Maoyuan Lichuangtai [5] Year-End Sales Strategy - December is a critical month for developers to boost annual performance, leading to an accelerated launch of new projects [7] - Discounts were offered during the initial sales phases, with some projects quickly selling out their available units [7] - The strategy of rapid market entry is aimed at capitalizing on buyer sentiment, as many potential buyers may decide to purchase before year-end [8] Market Outlook - The diverse supply across multiple districts is expected to stimulate market activity and support a stable development of the real estate sector [8] - The current market dynamics are setting a solid foundation for potential year-end sales growth, benefiting both developers and buyers [8]

Core Insights - China State Construction's first luxury residential product line "Yuanjing" officially launched with the opening of "China State Construction Yipin · Haichen Yuanjing," achieving sales of 183 units and over 1.8 billion yuan on the first day [1][5] Group 1: Project Overview - The project is located in the Haidian District, benefiting from proximity to significant cultural and industrial areas, including three major trillion-yuan industrial hubs [1] - The development features a low plot ratio of 2.1, consisting of 7-11 story pure villa-style apartments [1] - Unit sizes range from approximately 99 to 181 square meters, with three to four-bedroom configurations [1] Group 2: Product Features - The project incorporates high-end amenities such as the Panasonic Six Constant Climate System and Huawei's whole-home smart technology [1] - The 99 square meter unit is particularly favored for its approximately 270-degree panoramic view [1] - Additional facilities include a 2,600 square meter themed clubhouse and a 25-meter infinity swimming pool, meeting five-star hotel standards [1] Group 3: Pricing and Market Response - Pricing varies by unit type, with a minimum price of approximately 81,000 yuan per square meter and a maximum of around 87,000 yuan per square meter [3] - The strong sales performance on opening day indicates initial market recognition of the product's quality and reflects the current demand for high-quality residential properties in Beijing [5]