Core Insights - Fengchao is expanding into the high-end market with its new laundry brand "Xinjie," opening stores in shopping centers in Shenzhen and Shanghai to attract high-net-worth individuals [1][3][4] Group 1: Business Strategy - Fengchao aims to leverage its existing laundry supply chain and reduce expansion risks by recruiting partners for the new Xinjie stores, with an estimated initial investment of 110,000 yuan per store [1][6][7] - The new Xinjie stores will offer a more refined service compared to Fengchao's existing app-based laundry services, including specialized care for various clothing types and higher pricing for premium services [3][4] Group 2: Market Positioning - The Xinjie brand focuses on personalized service and high-quality care, contrasting with Fengchao's standardization and convenience in its existing online services [4] - The new stores are strategically located in affluent areas, such as Shenzhen's Taikoo City and Shanghai's Lujiazui, to better reach high-end customers [6][7] Group 3: Financial Considerations - The initial investment for partners includes a management fee of 19,800 yuan, a performance bond of 10,000 yuan, and estimated renovation and equipment costs totaling 75,000 yuan and 15,000 yuan, respectively [6][7] - Fengchao's revenue from value-added services, including laundry, has decreased as a percentage of total revenue, indicating a need for new growth avenues [8][9] Group 4: Competitive Landscape - The laundry market is competitive, with Fengchao facing pressure from established players like Hema and JD, as well as the growing demand for home delivery services [8][9] - Experts suggest that Fengchao should explore partnerships with larger dry cleaning and laundry brands to enhance resource integration and reduce operational costs [10]

丰巢要做高端市场的生意。10月23日，北京商报记者获悉，丰巢在深圳开出高端洗护品牌"新洁"线下店后，即将在上海再落地新店，两家门店均位于购物中 心。一边招揽高净值人群，另一边丰巢也拿出了成为新洁合伙人的账单：预计单店初始投入在11万元。 与合伙人分摊扩张风险、复用丰巢洗护工厂供应链，丰巢渴望拿"副牌"打出新市场，以突围快递柜业务的增长瓶颈。不过，丰巢依然要解决新洁订单规模、 开店成本与定制化服务上的平衡问题。 挺进购物中心 常年驻扎在社区经营洗衣的丰巢，开始将增值业务向商场场景延伸。据了解，丰巢旗下高端洗护品牌"新洁"的两家门店位于深圳南山区太古城花园以及上海 浦东新区的正大广场。其中，上海门店将于10月24日开业。 以新洁深圳新店为例，门店可提供洗衣、洗鞋、清洗家纺等品类服务，相较于丰巢App内较为粗放的洗衣分类，新洁门店在品类上更为细分，且提供同款衣 物、家纺更精细的服务。例如衬衫、针织衫、马甲、夹克等不仅可针对性洗护，消费者还可以选择精细洗护。在新洁微信小程序上，一款精细洗护的衬衫价 格为89元，普通洗护则为35元。 当然，新洁的服务价格也贵于丰巢的社区洗衣服务。以普通洗衣来说，在丰巢App下单一件羽绒 ...

Core Viewpoint - The article discusses user dissatisfaction with Fengchao's delivery cabinet service, particularly regarding the complex payment process and frequent app redirects during package retrieval [1][5][8]. Payment Process Issues - Users have expressed frustration over the complicated payment process, which requires multiple app interactions and often leads to unexpected advertisements [3][8]. - The payment method involves scanning a QR code, which can lead to additional payment platform options and advertisements, creating a cumbersome experience [8][11]. User Reactions - Many users feel that Fengchao's response to complaints is inadequate, perceiving it as an attempt to deflect blame rather than address the core issues [7][12]. - Users have reported encountering unsolicited fees and advertisements during the payment process, leading to concerns about privacy and user experience [5][9]. Broader Industry Trends - The article highlights that similar issues are prevalent across other major platforms, indicating a widespread trend in the delivery and app industry towards prioritizing profit over user experience [13][15]. - The practice of forcing users to navigate through multiple ads and payment options is seen as a common strategy to increase revenue through ad clicks and extended user engagement [15][16]. Potential Solutions - Users are advised to take measures such as disabling sensor permissions or using third-party tools to mitigate the impact of frequent ad redirects [17]. - Despite regulatory efforts to limit intrusive advertising practices, companies may continue to find ways to circumvent these restrictions, suggesting that the current situation may persist or worsen [17][18].