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比亚迪海豹在日本“降价+增配”
日经中文网· 2025-10-22 03:07
进行部 分改进后的比亚迪海豹(SEAL) 比亚迪在日本对海豹进行了改进,并将价格下调33万日元,降至495万日元起(约合人民币23.25万元 起)。海豹的内外饰均增加了标准配置,为玻璃车顶安装了电动遮阳帘。此前,比亚迪9月在日本针对 所有车型进行了限时降价…… 比亚迪(BYD)10月21日发布消息称,将在日本国内下调轿车"海豹"的价格。比亚迪对海豹进行了改 进,包括扩充标准配置等,但价格下调33万日元,降至495万日元起(约合人民币23.25万元起)。此举 意在应对日本企业纷纷下调EV价格、竞争日益激烈的局面。 日本国产EV的降价趋势不断增强。丰田于10月9日推出了"bZ4X"的部分改进车型,价格为480万日元 (约合人民币22.54万元),比原来的车型下调70万日元。比亚迪9月在日本针对所有车型进行了限时降 价,此次将通过下调通常价格来获得更多顾客。 改进后的海豹车型将于10月30日上市,并在当天至11月9日在东京都内举行的"日本移动出行展2025"上 展出。 比亚迪的海豹车型于2024年6月在日本上市。此次把刚上市时为促销活动设定的折扣价变为通常价格。 后轮驱动车型从528万日元降至495万日元,四轮驱动 ...
9月国内乘用车召回41.8万辆 小米汽车数量最多
Xi Niu Cai Jing· 2025-10-20 06:14
召回原因上,高级驾驶辅助系统、制动系统、燃油系统成为主要"导火索"。在高级驾驶辅助系统方面,小米汽车的问题较为突出。部分SU7标准版电动汽车 在L2高速领航辅助驾驶功能开启的某些情况下,对极端特殊场景的识别、预警或处置可能不足,若驾驶员不及时干预,碰撞风险将大幅增加。为此,小米 汽车通过汽车远程升级(OTA)技术,为召回范围内的车辆免费升级软件,以消除安全隐患。 制动系统的问题也不容忽视。荣威因制动问题召回部分科莱威纯电动汽车,共计98408辆。在制动过程中遇到减速带等特殊路面,并达到制动防抱死功能触 发条件时,电机再生制动功能会受到影响,导致车辆制动效果出现波动,与驾驶员预期不一致,存在安全隐患。对此,厂商将为召回范围内的车辆免费更新 软件,改善制动效果。此外,福特、林肯以及阿斯顿马丁也因制动系统问题召回部分车辆。福特、林肯因制动主缸装配混入杂质等问题,召回部分进口汽 车;阿斯顿马丁则因制动控制单元(ESP)软件问题,召回部分Vanquish Coupe汽车,厂商均采取相应措施消除安全隐患。 燃油系统方面,捷豹因发动机左侧低压燃油管的接头可能出现异常裂纹,导致燃油渗漏,极端情况下可能造成发动机舱起火,召回部 ...
谁弯腰了?奔驰宝马还是丰田大众
汽车商业评论· 2025-08-13 23:25
Core Viewpoint - The article discusses the challenges faced by German automotive companies, particularly Mercedes-Benz, in adapting to the rapidly changing Chinese market, highlighting the differences in development cycles, technology adoption, and market strategies between Chinese and German automakers [6][8][36]. Group 1: Mercedes-Benz's Position - Mercedes-Benz emphasizes the importance of thorough testing and safety in vehicle development, which leads to longer development cycles compared to competitors [6][8]. - The company acknowledges that while Chinese automakers are performing well, they do not surpass German standards in technology and safety [6][8]. - Mercedes-Benz is cautious about adopting lower-cost models, prioritizing brand reputation and quality over rapid market adaptation [36]. Group 2: Challenges in the Chinese Market - There is a significant disconnect between the expectations of German automakers and the realities of the Chinese market, particularly regarding consumer demands and vehicle standards [8][9]. - The article identifies three main areas of divergence: development cycles, quality standards, and technology adoption, which have led to a reduction in market share for joint venture brands in China [8][9]. - The global vehicle strategy previously employed by these companies is no longer effective in the Chinese market, necessitating a shift towards localized product development [9]. Group 3: Competitors' Strategies - Toyota has established a new R&D center in China, focusing on integrating local resources and adapting to market needs, which reflects a shift towards localization [11][15]. - Volkswagen has also made significant changes by granting local decision-making authority to its Chinese R&D center, aiming to shorten development times and reduce costs [19][22]. - BMW is leveraging its software capabilities in China, with multiple software companies established to enhance its technological offerings, although it still follows a global model strategy [25][28]. Group 4: Future Outlook - The years 2026 and 2027 are critical for global automakers as they plan to launch new models that will compete directly with Chinese brands [9][36]. - Mercedes-Benz is set to release its first solid-state battery vehicle by 2030, indicating a commitment to innovation despite market pressures [36]. - The article suggests that the evolving consumer preferences in China may challenge traditional notions of luxury, impacting how brands like Mercedes-Benz position themselves in the market [36].