Group 1 - Doubao will join the Spring Festival red envelope competition, offering a chance to win up to 8,888 yuan in cash on February 13 at 20:00 [1] - On New Year's Eve, Doubao will distribute over 100,000 technology gifts and cash red envelopes during the Spring Festival Gala, with prizes including advanced tech products and smart consumer goods [4] - The technology gifts will feature 17 popular products, including robots and 3D printers, as well as electric vehicles from Audi and Mercedes-Benz [4] Group 2 - Ant Group's Alipay will also launch a red envelope activity, providing new registered users with a 16.8 yuan red envelope from February 11 to February 12 [5]

Group 1 - Doubao APP will participate in the Spring Festival red envelope competition, offering a chance to win up to 8,888 yuan in cash prizes starting from February 13 at 20:00 [1] - On New Year's Eve, Doubao will distribute over 100,000 technology gifts and cash red envelopes during the Spring Festival Gala, with prizes including advanced tech products and smart consumer goods [3] - The technology gifts include 17 popular items such as Yushu robots, Songyan power robots, Magic Atom robotic dogs, Tuo bamboo 3D printers, DJI drones, and smart devices like Xiaomi smartwatches and Supor rice cookers, as well as usage rights for electric vehicles like Audi E5 Sportback and Mercedes CLA [3]

2026 年的春节，注定是字节跳动的 AI 秀场。 2 月 10 日，字节旗下豆包正式官宣 "豆包过年" 新春活动，活动期间将为用户发放新春红包。此外，除 夕夜的中央广播电视总台 2026 年春晚期间，豆包还将为全国观众送出超过 10 万份接入豆包大模型的科 技好礼，以及现金红包。 据介绍，今年的豆包新春活动分为两个阶段。第一阶段将于2月13日20点正式启动，用户可进入豆包 App新春活动页面，体验AI生成拜年祝福等AI过年玩法，即可参与抽奖赢取红包，中奖后可提现。 2月16日除夕夜，豆包将在中央广播电视总台春晚期间，配合直播互动，开启第二阶段红包及科技礼包 抽奖。当晚，用户将有三轮机会赢取最高8888元的现金红包或接入豆包大模型的智能科技好礼。 据了解，此次豆包送出的"科技礼包"囊括17款热门产品，包括宇树机器人、拓竹3D打印机、大疆无人 机等前沿科技产品，也有极米投影仪、苏泊尔电饭煲等智能消费品，同时，科技好礼中还涵盖上汽奥迪 E5 Sportback和奔驰CLA两款电车使用权。 值得注意的是，此次所有科技奖品均由火山引擎深度融合豆包大模型能力，实现 AI 技术的实体化赋 能。其中，宇树机器人的拟人音色与 ...

2月10日，字节跳动旗下AI应用豆包宣布，正式开启"豆包过年"新春活动，加入春节AI红包阵营。活动 期间，豆包将向用户发放新春红包；在2026年春晚直播过程中，还将面向全国观众送出超过10万份接入 豆包大模型的科技好礼及现金红包。 徐奕胜进一步分析认为，这场红包大战，将推动AI行业加速发展：一是在商业化落地上，红包活动带 动广告、电商、娱乐等多场景的AI融合，为产业链开拓了更清晰的成长路径；二是在技术升级上，高 并发、实时互动的需求直接推动算力租赁与云计算基础设施的发展；三是在用户教育上，"红包即体 验"的模式让用户在参与中自然学习AI使用，为AI的全民普及完成了关键一步。这场由"红包"引发的竞 争，正推动AI从技术概念走向规模化、场景化落地。 中国电子商务专家服务中心副主任郭涛对《证券日报》记者分析称，元宝依托微信社交链，以10亿元红 包推动AI对话、文案生成等任务，联动社交裂变，并推出社交功能打造AI社交生态；通义千问投入30 亿元推出"春节请客计划"，以AI免单模式联动外卖、生鲜等消费场景，打通阿里旗下业态，构建AI办事 闭环，抢占智能服务入口；豆包则凭借央视春晚独家AI云合作伙伴身份，将AI互动融入春 ...

Group 1 - The core event is the "Doubao New Year" activity, where Doubao will distribute over 100,000 technology gifts and cash red envelopes up to 8,888 yuan during the Spring Festival Gala on February 16 [1][4]. - The prizes include 17 types of popular technology products such as Yushu robots, Songyan power robots, Magic Atom robotic dogs, Tuo bamboo 3D printers, DJI drones, as well as smart consumer products like Xiaomi smartwatches and Supor rice cookers, and usage rights for electric vehicles like the Audi E5 Sportback and Mercedes-Benz CLA [4]. - All technology gifts are integrated with the Doubao large model, enhancing the interaction capabilities of products like the Yushu robot through advanced language models, voice synthesis, and visual understanding [4]. Group 2 - The "Doubao New Year" activity has been launched on the Doubao App, allowing users to participate in the event [5].

Core Insights - The AI marketing battle during the Spring Festival has intensified, with major players like ByteDance's Doubao, Alibaba's Qianwen, and Tencent's Yuanbao launching aggressive promotional campaigns to attract users [1][12]. Group 1: Doubao's Strategy - Doubao, a product of ByteDance, has targeted the high-traffic platform of CCTV's Spring Festival Gala, offering over 100,000 tech gifts and cash prizes up to 8,888 yuan [1][2]. - The prize lineup includes advanced tech products such as robots and drones, as well as consumer electronics like smartwatches and rice cookers, enhancing its appeal [2][5]. - Doubao's campaign aims to leverage its existing user base of over 100 million daily active users, further expanding its reach through this high-profile collaboration [5]. Group 2: Qianwen's Approach - Qianwen, under Alibaba, adopted a more aggressive strategy with its "30 billion yuan free order" campaign, quickly becoming the top free app on the Apple App Store [6]. - The promotional mechanism offers users a 25 yuan no-threshold free order card, incentivizing user acquisition through referrals, which led to over 1 million orders within hours [6]. - However, the overwhelming response caused server issues, prompting the team to address resource allocation to ensure service stability [6]. Group 3: Market Reactions - The marketing frenzy positively impacted related stocks in the beverage sector, with companies like Gu Ming and Cha Bai Dao seeing significant stock price increases [8]. - Despite the successful promotional activities, Alibaba's stock fell by 3%, indicating investor skepticism regarding the sustainability of user acquisition through high subsidies [8]. Group 4: Competitive Landscape - WeChat has intensified competition by blocking promotional activities from Qianwen and other AI applications, citing disruptions to platform order [9][11]. - This action has created a competitive advantage for Tencent's Yuanbao, as it remains unaffected by WeChat's restrictions [11]. Group 5: Strategic Shifts in the Industry - The ongoing AI marketing battle reflects a deeper strategic shift among China's internet giants, with a focus on AI investments and market defense strategies [12]. - Goldman Sachs predicts that by 2026, total AI capital expenditure from major players like ByteDance, Alibaba, and Tencent will exceed $60 billion (approximately 410 billion yuan) [12]. - The current promotional activities are seen as an entry point into a longer-term competition for dominance in the AI space, with a focus on product quality and user engagement [12].

其中，参与本次活动的宇树机器人使用了豆包大模型家族的大语言模型、语音合成模型和视觉理解能力，可以表现出更拟人的音色与语气、流畅的语音互 动。 继通义千问、腾讯元宝等AI产品之后，字节跳动旗下AI应用豆包宣布正式加入春节AI红包大战。2月10日，豆包官方账号发文称，2月16日除夕当晚，豆包 还将通过总台春晚，为全国观众送出超过10万份科技好礼，以及最高8888元新春现金红包。奖品涵盖17种热门科技产品，包括宇树机器人、松延动力机器 人、魔法原子机器狗、拓竹3D打印机、大疆无人机等前沿科技产品，也有小米智能手表、苏泊尔（002032）电饭煲等智能消费品，还有上汽奥迪E5 Sportback和奔驰CLA两款电车的使用权。值得注意的是，这次送出的所有科技奖品都接入了豆包大模型。 打开豆包App,点击"豆包过年" 跟着春晚口播互动,连抽三轮新春好礼 每轮都有机会赢搭载豆包大模型的 10万份科技好礼或最高8888元现金红包 4技好礼墙里 松延动力机器人 Bumi 20 份 魔法原子机器狗 MagicDog-Pro 30 份 上汽奥迪 E5 Sportback (使用权至2026年12月31日) 25 份 奔驰纯电 CLA ...

继腾讯元宝、文心助手、通义千问等AI产品之后，豆包正式加入春节AI红包大战。 2月10日，豆包宣布"豆包过年"新春活动正式开启，活动期间将为用户发放新春红包。 据介绍，今年的豆包新春活动分为两个阶段。第一阶段将于2月13日20点正式启动，用户可进 入豆包App新春活动页面，体验AI生成拜年祝福等AI过年玩法。 2月16日除夕夜， 豆包还将通过总台春晚，为全国观众送出超过10万份科技好礼，以及最高 8888元新春现金红包。 豆包表示， 这次送出的所有科技好礼，都接入了豆包大模型。 奖品涵盖17种热门科技产品， 包括宇树机器人、松延动力机器人、魔法原子机器狗、拓竹3D打印机、大疆无人机等前沿科 技产品，也有小米智能手表、苏泊尔电饭煲等智能消费品，还有上汽奥迪E5 Sportback和奔 驰CLA两款电车的使用权。 其中，参与本次活动的宇树机器人使用了豆包大模型家族的大语言模型、语音合成模型和视觉 理解能力，可以表现出更拟人的音色与语气、流畅的语音互动。 目前，"豆包过年"活动已上线豆包App。 ZH16 | 标分 参与方法: 打开豆包App,点击"豆包过年" 跟着春晚口播互动,连抽三轮新春好礼 每轮都有机会赢搭载 ...

Core Insights - Doubao has launched its "Doubao New Year" campaign, which includes the distribution of New Year red envelopes to users [1] - The campaign consists of two phases, with the first phase starting on February 13, featuring AI-generated New Year greetings and a lottery for cash prizes [1] - The second phase will coincide with the Spring Festival Gala on February 16, offering users opportunities to win cash prizes up to 8,888 yuan and tech gifts [1] Phase One Summary - The first phase of the Doubao New Year campaign will begin at 20:00 on February 13 [1] - Users can participate in activities on the Doubao app to generate AI New Year greetings and enter a lottery for cash prizes [1] - Winners will be able to withdraw their winnings [1] Phase Two Summary - The second phase will take place during the Spring Festival Gala on February 16, featuring live interaction [1] - Users will have three chances to win cash prizes or tech gifts during the event [1] - The tech gifts include 17 popular products such as robots, 3D printers, drones, projectors, smart rice cookers, and electric vehicle usage rights [1] Partnership Insight - ByteDance's Volcano Engine has become the exclusive AI cloud partner for the Spring Festival Gala, indicating a significant collaboration in program production and video streaming [1]

Group 1 - The core event is the launch of the "Doubao New Year" activity on the Doubao App, starting on February 10 [1] - The lottery for cash red envelopes will begin on February 13 at 8 PM, providing users with the chance to win cash prizes [1] - On New Year's Eve, February 16, Doubao will distribute over 100,000 technology gifts and cash red envelopes up to 8,888 yuan during the Spring Festival Gala [1] Group 2 - The technology gifts include 17 popular tech products such as Yushu robots, Songyan power robots, Magic Atom robotic dogs, and Dajiang drones [1] - Other prizes consist of smart consumer products like Xiaomi smartwatches and Supor rice cookers, as well as usage rights for electric vehicles like the Audi E5 Sportback and Mercedes-Benz CLA [1]