Core Insights - The event "Quality Life・Zijin Selection - Dongcheng State-owned Enterprises Quality Consumption" aims to promote the national strategy of expanding domestic demand and upgrading consumption, showcasing the capabilities of state-owned enterprises in enhancing public welfare and driving regional economic growth [1] Group 1: Event Overview - The event was held on October 26 at the Bell and Drum Tower Cultural Square, organized by multiple local government bodies and Beijing Dongcheng Cultural Tourism Group [1] - It featured an innovative model combining brand display, immersive experiences, and consumer benefits, highlighting the strength of state-owned brands and the innovation of time-honored brands [1] Group 2: Consumer Engagement - The event targeted diverse consumer needs with 17 premium exhibition booths, covering traditional brands, fashionable lifestyle products, and cultural tourism [2] - The venue is part of the "Walking Andingmen" project, which aims to create a unique district that integrates cultural experiences, commercial consumption, and leisure tourism [2] Group 3: Exhibition Highlights - The event showcased a blend of traditional craftsmanship and modern aesthetics, with products from various time-honored brands appealing to different consumer demographics [3] - The fashion lifestyle section featured products that resonate with younger consumers, expanding the audience for state-owned brands [3] - The cultural tourism and specialty products section emphasized regional collaboration, introducing high-quality resources from partner regions [3] Group 4: Future Prospects - This event serves as a pilot for the "Walking Andingmen" project, demonstrating the feasibility of integrating culture, commerce, and tourism [4] - Future initiatives will focus on deepening the project and creating engaging experiences for citizens, enhancing the vitality of cultural and commercial integration in the region [4] - State-owned enterprises in Dongcheng will continue to innovate and develop impactful consumer IP activities, aligning with urban culture and public needs to drive high-quality economic development [4]

Core Viewpoint - The event "Quality Life · Zijin Selection - East City State-owned Enterprises Quality Consumption" aims to showcase the strength of state-owned brands and the innovation of time-honored brands, injecting strong state-owned capital momentum into the capital's consumption market [1][3]. Group 1: Event Overview - The event is co-hosted by multiple governmental bodies and aims to meet the diverse consumption needs of citizens by establishing 17 boutique exhibition booths in the cultural square of Bell and Drum Towers [3]. - The venue is part of the "Walking Andingmen" cultural and commercial tourism integration project, which focuses on activating regional value and creating a unique street area that combines cultural experiences, commercial consumption, and leisure tourism [3][5]. Group 2: Highlights of Exhibits - The event features a high-traffic area for time-honored brands, showcasing traditional craftsmanship alongside modern aesthetics, such as the non-heritage cloisonné from Beijing Enamel Factory and various innovative products [5]. - The exhibition includes a range of products that cater to refined living, such as hair care products from Sihua and special photography packages from Dabeizhao Photography Studio, which align with consumer preferences [5]. - The cultural and tourism product exhibition area emphasizes regional collaboration, featuring cultural derivatives from Huangwa Caishen Temple and highland specialty agricultural products from partner regions, enhancing the cultural and economic synergy [5]. Group 3: Future Plans - The Andingmen Street Office plans to continue developing the "Walking Andingmen" project to create engaging life scenes for citizens, enhancing the integration of culture, commerce, and tourism in the region [5]. - The East City State-owned Assets and Enterprises aim to deepen reform and innovation, creating more nationally influential consumer IP activities that align state-owned brands with urban culture and public needs, leading to consumption upgrades and high-quality economic development [5].

Core Viewpoint - The company, Hebei Kangliyuan Agricultural Products Co., Ltd., is launching its e-commerce strategy to expand its market presence and meet consumer demands for diverse and convenient shopping experiences [1][3]. Group 1: Company Overview - Hebei Kangliyuan Agricultural Products Co., Ltd. officially started operations on November 30, 2023, in Xingtai City, Hebei Province, focusing on the sale of agricultural products, primary agricultural product procurement, and food sales [1]. - The company has quickly gained a good reputation and considerable market share in traditional retail channels due to its stable supply capabilities and high product quality [1]. Group 2: E-commerce Strategy - The company recognizes that traditional retail models are limited by regional constraints and cannot meet the new consumer demands for variety and convenience [3]. - The e-commerce market presents a significant growth opportunity for the company, which aims to leverage its supply chain management experience to achieve rapid development [3]. - The company plans to focus on its core products, including sesame oil, sesame paste, and 28 sauce, while optimizing packaging and product specifications for e-commerce [5]. Group 3: Marketing and Brand Development - The company will concentrate on live-streaming e-commerce platforms like Douyin and Kuaishou, investing resources to enhance store operations and brand image [5]. - A professional new media operation team will be established to create engaging content across social media platforms, promoting the brand "Hongfu Lu" through cooking tutorials and health education [5]. Group 4: Customer Service and Quality Assurance - The company aims to extend its commitment to "safety" throughout the entire consumer journey by establishing a dedicated e-commerce after-sales team and optimizing return and exchange processes [6]. - A comprehensive quality assurance system will be implemented to ensure that online purchases provide the same level of trust as in-store selections [6]. Group 5: Future Outlook - The company is determined to use its e-commerce strategy to revitalize traditional agricultural products and ensure that consumers can enjoy safe and satisfying food [7]. - Future efforts will focus on deepening engagement in the e-commerce sector, providing high-quality products and services to carve out a unique space in the market [7].