Core Viewpoint - The company, Hebei Kangliyuan Agricultural Products Co., Ltd., is launching its e-commerce strategy to expand its market presence and meet consumer demands for diverse and convenient shopping experiences [1][3]. Group 1: Company Overview - Hebei Kangliyuan Agricultural Products Co., Ltd. officially started operations on November 30, 2023, in Xingtai City, Hebei Province, focusing on the sale of agricultural products, primary agricultural product procurement, and food sales [1]. - The company has quickly gained a good reputation and considerable market share in traditional retail channels due to its stable supply capabilities and high product quality [1]. Group 2: E-commerce Strategy - The company recognizes that traditional retail models are limited by regional constraints and cannot meet the new consumer demands for variety and convenience [3]. - The e-commerce market presents a significant growth opportunity for the company, which aims to leverage its supply chain management experience to achieve rapid development [3]. - The company plans to focus on its core products, including sesame oil, sesame paste, and 28 sauce, while optimizing packaging and product specifications for e-commerce [5]. Group 3: Marketing and Brand Development - The company will concentrate on live-streaming e-commerce platforms like Douyin and Kuaishou, investing resources to enhance store operations and brand image [5]. - A professional new media operation team will be established to create engaging content across social media platforms, promoting the brand "Hongfu Lu" through cooking tutorials and health education [5]. Group 4: Customer Service and Quality Assurance - The company aims to extend its commitment to "safety" throughout the entire consumer journey by establishing a dedicated e-commerce after-sales team and optimizing return and exchange processes [6]. - A comprehensive quality assurance system will be implemented to ensure that online purchases provide the same level of trust as in-store selections [6]. Group 5: Future Outlook - The company is determined to use its e-commerce strategy to revitalize traditional agricultural products and ensure that consumers can enjoy safe and satisfying food [7]. - Future efforts will focus on deepening engagement in the e-commerce sector, providing high-quality products and services to carve out a unique space in the market [7].

Core Insights - The Yihai Kerry (Qingdao) Food Industrial Park has significantly increased its investment from an initial $300 million to $1.8 billion, reflecting the favorable industrial ecosystem in Shandong and Qingdao [1][5] Investment and Expansion - The project, initiated by Singapore's Wilmar International, is one of the largest comprehensive food parks in China, with three phases of construction, the first of which is already operational [1][5] - The park has signed contracts with 17 upstream and downstream enterprises, with a total investment of 11.5 billion yuan [6] Raw Material Sourcing - The park's annual peanut consumption is 180,000 tons, all sourced locally from Shandong, which helps reduce raw material storage costs [2] - The establishment of a standardized production model has increased the income of over 300 local farmers by 12,000 yuan per acre [2] Logistics and Supply Chain - The park benefits from a strategic location near Qingdao Port and the Qingdao Jiaodong International Airport, enhancing its logistics capabilities [4] - A dedicated railway line has been established, reducing logistics costs by 30% and increasing sales in the northwest market by 40% [4][5] Production Efficiency - The park's soybean processing project is expected to import 3 million tons of soybeans annually, significantly lowering transportation costs [5] - The utilization rate of soybean crushing capacity is at 85%, and the wheat loss rate in the flour workshop has been reduced to 0.3%, setting a new industry standard [6] Future Prospects - The annual output value of the park currently exceeds 8 billion yuan, with projections to reach 45 billion yuan upon completion of the third phase [6] - Plans for a fourth phase are in development, aiming to create a trillion-yuan industrial chain [6]