Core Viewpoint - The 14th China (Guizhou) International Wine Expo emphasizes global cooperation and cultural exchange in the wine industry, showcasing over 20,000 wine products from more than 1,000 exhibitors across 40 countries and regions, with Wuliangye as a prominent representative of Chinese liquor [1][3]. Group 1 - The theme of the expo is "Gather Global Fine Wines, Promote Open Cooperation," highlighting the importance of cultural exchange and collaboration in the wine industry [3]. - Wuliangye's participation showcases its commitment to enhancing brand recognition and emotional connection through innovative interactions, aiming to promote the global appreciation of fine wines [3][4]. - Wuliangye's General Manager, Hua Tao, emphasized the need for innovation in the industry, advocating for breaking boundaries through marketing, product development, and experiential engagement to connect with younger consumers [3][4]. Group 2 - The Wuliangye brand exhibition hall features a design that reflects its historical heritage and international achievements, showcasing various product lines that attract diverse audiences [4]. - New product launches, such as the 29° Wuliangye "First Love," have gained significant attention due to their appealing design and targeted market positioning, indicating a successful strategy to engage younger demographics [4]. - Interactive experiences at the expo, such as the "Youth Message Collection Station," aim to immerse visitors in Wuliangye's youthful branding initiatives, further demonstrating the company's innovative approach to new consumer trends [4].

Core Viewpoint - The "He Mei Shuang Bao Exhibition" showcases the cultural and ecological values of China's national treasures, the giant panda and the golden monkey, in conjunction with the Wuliangye brand, emphasizing the themes of ecological protection, cultural heritage, and sports spirit in the context of the 12th World Games in Chengdu [1][2][3] Group 1: Exhibition Overview - The exhibition is part of the Chengdu World Games, taking place from August 7 to 17, and aims to promote China's commitment to ecological protection and cultural heritage [1] - It creatively integrates the themes of "Chinese national treasures" and "He Mei Wuliang" to convey the beauty of Chinese aesthetics and culture [1][2] - The exhibition features a unique design that incorporates visual elements representing the World Games and ecological themes, creating an immersive experience for visitors [1] Group 2: Technological and Ecological Innovations - The exhibition utilizes advanced green paper art technology, with all display walls and installations made from 100% recyclable paper materials, reducing weight by 75% and carbon emissions by 80% compared to traditional materials [2] - The design includes plant seeds embedded in the surfaces, allowing for transformation into urban greening installations after the exhibition, thus achieving an ecological cycle [2] Group 3: Cultural Significance and Brand Alignment - Wuliangye's cultural philosophy of "harmony and coexistence" aligns with the dual treasure culture's concept of building a community of life between humans and nature, resonating with the World Games' theme of cultural integration [3] - The exhibition features various artistic displays and products that reflect Wuliangye's cultural values and commitment to promoting harmonious development [2][3]

Core Insights - The 112th National Sugar and Wine Products Trade Fair, held in Chengdu, showcased Wuliangye's innovative product matrix and cultural expressions, aiming to stimulate consumer vitality in the liquor market [3][4] - The event, celebrating its 70th anniversary, featured over 6,600 exhibitors and an exhibition area of 325,000 square meters, highlighting a new model that integrates exhibitions with city-wide activities to enhance consumer engagement [3][4] Company Highlights - Wuliangye's exhibition emphasized the "He Mei" cultural concept, showcasing its rich history and craftsmanship through various product displays, including the eighth generation of Wuliangye and other culturally significant products [4][5] - The brand's exhibition hall served as a key platform for demonstrating its commitment to quality and innovation, featuring a blend of traditional and modern design elements [4] Market Engagement - Wuliangye leveraged online consumption opportunities by setting up live streaming sessions during the trade fair, promoting products like the eighth generation Wuliangye and enhancing consumer interaction [5] - The company is focused on improving consumer rights and experiences by establishing a customer service center and free identification service stations across the country [5]