本报讯 （记者梁傲男）9月9日，第十四届中国（贵州）国际酒类博览会（简称"酒博会"）以线上线下 相结合的方式开幕。宜宾五粮液股份有限公司（以下简称"五粮液"）党委副书记、副董事长、总经理华 涛出席酒博会开幕式并致辞。 当前，正处于一个重构与重生的时代，在这个"无创新不生存"的时代，企业持续破圈的关键在于树立创 新意识、突破认知局限，以"创新"来"破圈"，以"破圈"来"破局"。一是要以营销破圈，重塑"人酒关 系"；二是要以产品破圈，拥抱"年轻浪潮"；三是要以场景破圈，传递"和美生活"。 五粮液品牌形象展厅位于二号馆中国名酒馆，融入以砖红、浅金为主色调的五粮液色彩美学，围绕"历 久弥新""和美共生"主题图文并茂展现五粮液始于唐、得名于清的悠久历史传承，精益求精的"种酿选陈 调"美酒五字诀，扬名于外的国际交流成果。五粮液·九龙坛、经典五粮液系列、第八代五粮液、五粮 液"和美中国"系列、五粮液生肖酒系列产品，吸引众多观众驻足。"青梅宝贝""舒醺"等果酒、露酒产 品，亦凭借清新的口感和时尚轻快的包装，受到年轻群体的关注。 此次酒博会上，五粮液新品——29°五粮液·一见倾心重磅亮相，凭借"高颜值"设计和精准的市场定位， ...

Core Viewpoint - The "He Mei Shuang Bao Exhibition" showcases the cultural and ecological values of China's national treasures, the giant panda and the golden monkey, in conjunction with the Wuliangye brand, emphasizing the themes of ecological protection, cultural heritage, and sports spirit in the context of the 12th World Games in Chengdu [1][2][3] Group 1: Exhibition Overview - The exhibition is part of the Chengdu World Games, taking place from August 7 to 17, and aims to promote China's commitment to ecological protection and cultural heritage [1] - It creatively integrates the themes of "Chinese national treasures" and "He Mei Wuliang" to convey the beauty of Chinese aesthetics and culture [1][2] - The exhibition features a unique design that incorporates visual elements representing the World Games and ecological themes, creating an immersive experience for visitors [1] Group 2: Technological and Ecological Innovations - The exhibition utilizes advanced green paper art technology, with all display walls and installations made from 100% recyclable paper materials, reducing weight by 75% and carbon emissions by 80% compared to traditional materials [2] - The design includes plant seeds embedded in the surfaces, allowing for transformation into urban greening installations after the exhibition, thus achieving an ecological cycle [2] Group 3: Cultural Significance and Brand Alignment - Wuliangye's cultural philosophy of "harmony and coexistence" aligns with the dual treasure culture's concept of building a community of life between humans and nature, resonating with the World Games' theme of cultural integration [3] - The exhibition features various artistic displays and products that reflect Wuliangye's cultural values and commitment to promoting harmonious development [2][3]

除了精心设计的展厅布局，吸引来往客商的还有五粮液多元创新的产品矩阵。第八代五粮液、经典 五粮液系列、五粮液·1618等核心产品，五粮液·和美中国系列、五粮液生肖酒系列、五粮液本草牌露 酒、仙林牌青梅酒等产品多元专业、富有文化内涵。此外，五粮液与世博会、APEC、博鳌亚洲论坛、 进博会等国际化平台合作推出的联名纪念酒更是极具收藏价值，也是五粮液引领中国酒企探索国际化进 程的有力见证。 随着"春日经济"不断升温，3月25日-27日，第112届全国糖酒商品交易会（简称"糖酒会"）在成都 以"一城双馆"的形式举行。今年恰逢糖酒会70周年，五粮液作为中国白酒典型代表及名优酒企代表携多 元创新产品矩阵精彩亮相，展现"和美"文化创新表达，以线上线下融合丰富消费场景，助力加速释放酒 类消费市场潜能。 作为中国食品酒类行业规模最大、影响力最广的展会之一，本届糖酒会展览面积达32.5万平方米， 共设置传统酒类等9大展区，精酿啤酒及低度酒等23个特色展区，吸引了超6600家展商参展，以"商品 全、活动多、内容新、体验好"为特色，首次打破传统展会时间与空间局限，以"由馆到城、由展到 节"的展城融合模式提振消费市场，激发消费活力，并进 ...