"9·5"新政之后，深圳市场上的各类购房需求被激活。2025年第37周（9月8日—14日），深圳全市新房 住宅类别（预售+现售）成交589套，环比增长约17%；二手房录得1554套，环比增长15.4%。 放开限购的罗湖区是此次新政中变动最大的区域之一，不少购房者直接拥有了资格，推动了该区域成交 放量。乐有家研究中心数据显示，9月6日—14日，罗湖区看房量环比上涨29%、签约量上涨也超25%。 多位深圳房地产业内人士表示，此次楼市利好发布后，购房者信心有所增强，不少外地客户来深置业， 许多港澳台客户也前来咨询，同时需求明确的客户交易周期明显缩短，开发商也加紧布局销售节点，积 极推盘抢收。 外地客户 9月5日的楼市新政之后，深圳大部分区域的购房门槛大幅降低，除盐田、大鹏新区不再限购之外，在罗 湖、宝安（除新安街道）、龙岗、龙华、坪山、光明区域内购买商品房，即便是非深圳户口也可以直接 买房，限购两套。这给深圳楼市带来了不少"新鲜血液"。 有位来自成都的客户就买下了罗湖区京基璟誉府项目的一套房。该项目销售负责人罗嘉良告诉记者，这 位客户在深圳做生意，此前罗湖限购，也没有购房资格，客户原本只考虑租房，新政之后把买房的计 ...

深圳商报首席记者 李秀瑜 市房地产中介协会的数据表明，此次新政落地后，区域市场的增长态势更为直观。完全放开限购的大鹏 新区、盐田区表现亮眼，其中大鹏新区新政后一周录得量较此前增长超100%，盐田区增长43.3%；光明 区等非核心区域也实现超100%的增长，进一步体现新政对区域市场的均衡激活作用。 值得一提的是，罗湖区不仅新政后一周录得量增长41.0%，二手签约量更较新政前六天激增109%。这也 得益于罗湖配套成熟、房价亲民的优势，精准匹配自住与性价比导向需求，形成"政策+区域优势"的双 重增长动力。 信贷政策助力，限购区看房量因政策调整增加 深圳楼市新政落地一周，逐步显现积极成效。市房地产中介协会的数据显示，新政落地后首周（9月6日 —12日），深圳二手房市场录得量达1531套，较政策前一周增长19.9%。 记者走访时发现，松绑区域看房量与成交量齐升，区域激活成效显著攀升；限购区域因单身购房政策等 同家庭的调整，加上信贷政策助力，潜在客户群体增多，看房量明显增加。 区域激活成效显著，松绑区看房量与成交量齐升 上周末，记者来到位于罗湖区布心片区的京基璟誉府项目，销售中心人头攒动。工作人员告诉记者，楼 市新政后首 ...

Group 1 - The traditional sales peak season "Golden September and Silver October" has arrived, with developers actively preparing for new project launches and sales events [1][4] - In Shanghai, the first batch of pre-sale permits in September has a total supply area of 139,000 square meters and a total value of approximately 8.31 billion yuan, covering multiple hot areas [1][6] - In Beijing, the new housing policy has led to a noticeable increase in sales, particularly among clients who were previously hesitant, with some projects seeing sales volumes double [2][4] Group 2 - In Chengdu, over 1,500 new homes are expected to enter the market in September, with several notable projects being launched [7][8] - The luxury market in Shanghai remains strong, with the highest recorded new home price reaching 326,800 yuan per square meter [4][6] - In Shenzhen, the relaxation of purchase restrictions has significantly increased both the number of property viewings and sales, with a reported 30% increase in viewings and a 60% increase in sales volume following the new policy [9][10]

Core Insights - The traditional sales peak season "Golden September and Silver October" has arrived, with developers actively preparing for increased sales opportunities [2][5][12] - New housing policies have positively impacted market sentiment, leading to increased buyer interest and sales in various cities [4][6][12] Group 1: Market Activity - In Shanghai, the first batch of pre-sale permits in September totaled 139,000 square meters with a total value of approximately 8.31 billion yuan, covering multiple hot districts [2][9] - In Beijing, new housing policy implementation has resulted in a three-week consecutive increase in new home registrations, indicating a positive market response [4][5] - In Shenzhen, the first weekend after the new policy saw a 48% increase in property visits and a 60% increase in sales volume [12] Group 2: Developer Strategies - Developers are leveraging the "Golden September and Silver October" period to launch promotional campaigns, such as Vanke's "2025 Golden Autumn Quality Housing Festival" [11] - In Shanghai, the housing authority's direct promotion of new projects has led to increased buyer engagement, particularly in areas outside the city center [6][9] - In Beijing, developers are focusing on projects located in the outer ring, where the new policies have opened up opportunities for previously hesitant buyers [5][12] Group 3: Regional Highlights - Chengdu is expecting over 1,500 new homes to enter the market in September, with several notable projects set to launch [10][11] - In Shenzhen, the easing of purchase restrictions has allowed previously excluded buyers to enter the market, significantly boosting both viewings and sales [12] - The luxury market in Shanghai remains robust, with the Jinling Huating project setting a new record for new home prices at 326,800 yuan per square meter [7][9]

Core Viewpoint - Shenzhen's new real estate policy, implemented on September 5, aims to stimulate the housing market during the traditional peak sales season of "Golden September and Silver October" by relaxing purchase restrictions, easing corporate buying, and optimizing credit conditions [1][2]. Group 1: Policy Adjustments - The new policy includes four main adjustments to purchase restrictions: 1. Residents with Shenzhen household registration or proof of tax and social security payments for one year can now purchase in a reduced area [1]. 2. Non-residents can buy two homes in non-restricted areas without proof of tax and social security payments [1]. 3. In Yantian District and Dapeng New District, there are no purchase qualification checks [1]. 4. Single individuals are treated as families for purchasing, allowing an additional purchase [1]. - Credit optimization means that housing loan interest rates will no longer differentiate between first and second homes, allowing financial institutions to set rates based on market conditions [1]. Group 2: Market Response - The first weekend after the policy implementation saw a significant increase in both property viewings and sales, with some projects reporting a 30% increase in viewings and 16 units sold in one weekend [2][4]. - However, the initial surge in activity did not sustain into the following weekdays, indicating a potential short-term spike rather than a long-term trend [2][3]. Group 3: Pricing and Discounts - Many projects continue to offer discounts, with prices ranging from 86% to 93% of the listed price, indicating ongoing competitive pricing strategies [3][4]. - For example, a 92.54 square meter unit at a project was originally priced at approximately 5.03 million yuan but was discounted to about 4.68 million yuan, translating to around 50,600 yuan per square meter [3]. Group 4: Secondary Market Trends - The secondary housing market in Shenzhen is experiencing a "volume increase and price stability" trend, with a notable rise in viewings by about 12% following the new policy [5][6]. - The number of second-hand homes with price increases reached 163, while those with price reductions exceeded 1,000, indicating a mixed market response [5][6]. Group 5: Future Outlook - Analysts suggest that the new policy is a supplement to last year's measures and aims to boost market confidence during the peak sales season, with expectations of increased transactions in September [6][7]. - However, the sustainability of this recovery remains uncertain, as developers are cautious and primarily focused on maintaining cash flow through sales rather than increasing prices [7].

Group 1 - The traditional sales peak season "Golden September and Silver October" has arrived, with developers gearing up for increased activity in the real estate market [3][12] - In Shanghai, the first batch of pre-sale permits in September covers a total supply area of 139,000 square meters, with a total value of approximately 8.31 billion yuan, indicating strong market interest [3][10] - In Beijing, the new housing policy has led to a noticeable increase in the number of visits to properties, with some new projects experiencing a doubling in transaction volumes [5][6] Group 2 - In Chengdu, over 1,500 new homes are expected to enter the market in September, with several notable projects set to launch [4][12] - In Shenzhen, the recent policy changes have significantly boosted both the number of property viewings and transactions, with a reported increase of 30% in viewings and 60% in sales volume [13] - The luxury market in Shanghai remains robust, with the highest recorded new home price reaching 326,800 yuan per square meter, reflecting strong demand in high-end segments [8][10]

在新政利好及传统销售旺季的双重作用下，深圳房地产市场表现如何？ 进入9月，楼市迎来传统的"金九银十"销售旺季。而上周深圳刚刚出台的楼市新政，为市场"再添一把火"。 9月5日晚，深圳发布《关于进一步优化调整本市房地产政策措施的通知》（以下简称"9·5新政"），自9月6日起实施。新政对福田、南山等核心区域与罗 湖、光明等非核心区域实施差异化调控，非核心区取消限购套数限制，盐田、大鹏则暂停对居民家庭的限购资格审查。同时，取消首套与二套房贷利率区 分，房贷利率最低降至3.05%。 近日，《每日经济新闻》记者（以下简称"每经记者"）实地走访了深圳市场上颇具代表性的几个楼盘项目——珈誉玖玺、翰熙典居和京基璟誉府，它们分别 位于宝安区、南山区和罗湖区。其中，宝安区除新安外，其他大部分区域已放开限购；南山目前仍属限购区；罗湖此前虽为限购区，如今也已松绑。 "带看量和成交量显著提升" "9·5新政"于周五夜发布，这无疑为本次新政落地首个周末（9月6日至7日）的火热行情提供了有力助推。 "新政实施首个周末，我们忙到晚上11点多。尽管这边一直未限购，但新政出台后，不少之前犹豫的购房者纷纷前来看房。"9月9日上午，珈誉玖玺置业顾问 ...