Core Viewpoint - The partnership between Zhongyou Mobile and Kaiying Network continues with the renewal of the licensing agreement for the IP of "The Legend of Sword and Fairy: A New Beginning" and the signing of a new card RPG game based on the same IP, set to enter development in 2026 [1] Company Summary - Zhongyou Mobile has renewed its licensing agreement with Kaiying Network for the IP of "The Legend of Sword and Fairy: A New Beginning" [1] - A new collaboration has been established for a card RPG game based on the "Legend of Sword and Fairy" IP, which is scheduled to begin development in 2026 [1] Industry Summary - The continuation of IP licensing agreements indicates a positive trend in the gaming industry, particularly in the realm of adaptations and collaborations [1] - The development of new games based on established IPs reflects ongoing investment in popular franchises, which may enhance market competitiveness [1]

出品：新浪财经上市公司研究院 作者：君 根据中国音像与数字出版协会游戏出版工作委员会发布的《2024年中国游戏产业报告》，2024年中国游 戏用户规模达6.74亿人，同比增长0.94%，中国游戏产业已进入存量竞争阶段；中国游戏市场实际销售 收入为3，257.83亿元，同比增长7.53%。这一增长主要得益于游戏新品数量有所增加且出现爆款大作、 长青产品稳定运营及小游戏的突出表现。在细分市场中，移动游戏仍保持领先地位，实际销售收入占比 达73.12%。 截至2025年4月30日，A股26家游戏公司（申万分类）均已相继交出2024年年度成绩单。经统计，26家 游戏公司合计实现营业收入934.34亿元，较上年同期增长7.74%；归母净利润42.48亿元，较上年同 期"腰斩"，行业整体呈现显著的"增收不增利"。 | | | FASHILING FOR SEAR | | | | --- | --- | --- | --- | --- | | 公司名称 | 营业收入(亿元) | 同比(%) | 浄利润(亿元) | 同比(%) | | ST华通 | 226. 20 | 70. 27% | 12. 13 | 131. 51% ...

Core Insights - The company reported strong financial performance in 2024, with revenue reaching 5.118 billion yuan, a year-on-year increase of 19.16%, and net profit attributable to shareholders at 1.628 billion yuan, up 11.41% [1] - The company continues to reward shareholders through cash dividends and share buybacks, totaling 426 million yuan, which represents 26.18% of the net profit for the year [1] - The company is focusing on game development and expansion into international markets, launching several new titles that have performed well [2][3] Financial Performance - In Q1 2025, the company achieved revenue of 1.352 billion yuan, a growth of 3.46% year-on-year, and net profit of 518 million yuan, up 21.57% [1] - The company’s operating expenses in sales, management, and R&D decreased by 3.2 percentage points, 0.8 percentage points, and 1.0 percentage points respectively [1] - Forecasts for net profit growth from 2025 to 2027 are 25.32%, 18.98%, and 17.86%, with projected profits of 2.041 billion yuan, 2.428 billion yuan, and 2.862 billion yuan respectively [4] Product Development and Market Expansion - The company launched the card strategy game "Nazarick King" in 2024, achieving over 1 million pre-registrations domestically and ranking high on various charts [2] - The overseas revenue for the company reached 375 million yuan in 2024, marking a significant increase of 221.48% [2] - The company is integrating AI into game development, enhancing efficiency and creating new market opportunities [3] Strategic Initiatives - The company is committed to its core strategy of focusing on the gaming industry and has introduced multiple new products to accelerate its international presence [2] - The development of AI models aims to streamline the game development process and improve collaboration [3] - The company has invested in AI firm Tyrell AI Limited, increasing its stake to over 16%, further expanding its footprint in the AI sector [3]

Investment Rating - The report maintains a "Buy" rating for the company [4][7]. Core Insights - The company demonstrated stable high growth with a revenue of 5.118 billion yuan in 2024, up 19.16% year-on-year, and a net profit of 1.628 billion yuan, up 11.41% year-on-year [2]. - The company has a rich reserve of products and intellectual properties (IPs), with successful game titles and a strong pipeline of 13 games in development [3]. - The company is actively exploring AI technology applications, enhancing game development efficiency through its AI model [3]. Financial Performance - In Q1 2025, the company achieved a revenue of 1.353 billion yuan, a year-on-year increase of 3.46%, and a net profit of 518 million yuan, up 21.57% year-on-year [2]. - The company plans to distribute a cash dividend of 1 yuan per 10 shares, totaling 426 million yuan, which accounts for 26.18% of the net profit [2]. - The projected earnings per share (EPS) for 2025-2027 are 1.00, 1.14, and 1.29 yuan, respectively, with corresponding price-to-earnings (P/E) ratios of 16, 14, and 13 times [4]. Product and IP Development - The company has established a competitive barrier in retro-themed games and has diversified its portfolio with innovative titles [3]. - The overseas game revenue reached 375 million yuan in 2024, marking a significant growth of 221.48% year-on-year [3]. - The company holds several well-known IPs, which support its product development and commercialization efforts [3]. Strategic Focus - The company is focusing on three main business areas: research and development, publishing, and investment in the gaming industry [4]. - It is strategically investing in five companies, including a lead investment in an AI companionship application, which has garnered significant industry attention [3].

Investment Rating - The report maintains a "Buy" rating for the company [4][7]. Core Views - The company demonstrated stable high growth with a revenue of 5.118 billion yuan in 2024, up 19.16% year-on-year, and a net profit of 1.628 billion yuan, up 11.41% year-on-year [2]. - The company has a rich reserve of products and intellectual properties (IPs), with significant performance in retro-themed games and innovative titles, alongside a strong focus on AI technology applications [3]. Financial Performance - In 2024, the company achieved a revenue of 51.18 billion yuan, with a year-on-year increase of 19.16%, and a net profit of 16.28 billion yuan, reflecting an 11.41% increase [2]. - For Q1 2025, the revenue was 1.353 billion yuan, up 3.46% year-on-year, and the net profit was 518 million yuan, up 21.57% year-on-year [2]. - The company plans to distribute a cash dividend of 1 yuan per 10 shares, totaling 426 million yuan, which is 26.18% of the net profit [2]. Product and IP Development - The company has established a competitive barrier in the retro game category with successful titles like "Original Legend" and "Dragon Valley World" [3]. - It has a diverse portfolio of games, including new releases and 13 games currently in development, showcasing a strong IP acquisition and commercialization capability [3]. - The overseas game revenue reached 375 million yuan, a significant increase of 221.48% year-on-year, indicating successful international expansion [3]. Investment Strategy and Forecast - The company focuses on three main business areas: research and development, publishing, and investment in IPs, aiming for stable growth in its core gaming business while expanding into innovative categories and international markets [4]. - The earnings per share (EPS) forecast for 2025-2027 is projected at 1.00, 1.14, and 1.29 yuan, with corresponding price-to-earnings (P/E) ratios of 16, 14, and 13 times [4].

Investment Rating - The report maintains a "Buy-A" rating for the company with a target price of 19.6 yuan, reflecting a 20x PE valuation for 2025 [3][5]. Core Insights - The company reported a revenue of 5.118 billion yuan and a net profit of 1.628 billion yuan for 2024, with year-on-year growth rates of 19.16% and 11.41% respectively. For Q1 2025, revenue was 1.353 billion yuan and net profit was 518 million yuan, showing year-on-year growth of 3.46% and 21.57% [1]. - The mobile gaming segment, which accounts for 80% of total revenue, grew by 13.38% year-on-year, although its gross margin decreased by 2.75 percentage points. The overseas business saw a remarkable growth of 222%, albeit with a low revenue contribution of about 7%, and its gross margin improved by 8.53 percentage points [1][2]. - The company has a clear positioning in the gaming industry, focusing on IP games, and has successfully launched new IPs while maintaining classic titles. The overseas expansion strategy is expected to continue driving growth in 2025 [2]. Financial Performance Summary - The company is projected to achieve revenue growth rates of 22.8%, 15%, and 15% for 2025-2027, with net profit growth rates of 29.4%, 15%, and 10% respectively. The expected EPS for these years are 0.98 yuan, 1.13 yuan, and 1.23 yuan [3][8]. - The financial metrics indicate a stable performance with a net profit margin of 34.0% in 2023, projected to be 33.5% in 2025, and a return on equity (ROE) of 27.9% in 2023, expected to decline to 22.6% by 2025 [8][9].