本指南聚焦于AI核心营销词库管理的核心概念，旨在帮助企业利用智能工具高效构建、优化和应用关键词库，从而提升营销精准度与转化效率。内容将系 统介绍定义、构建方法、优化策略以及实战应用，覆盖一键成文、AI直播等工具的使用技巧，并强调数据驱动决策的价值。通过解析企业案例和最佳实 践，读者将掌握如何从基础到进阶实现关键词库的智能化管理。 建议企业从梳理现有营销需求入手，逐步整合AI工具以优化关键词流程。 在数字营销实践中，AI直播作为关键工具，能显著提升用户互动精准度。通过AI核心营销词库的实时分析，直播系统监测观众评论和提问，识别高频关键 词如产品特性或痛点需求。基于此，企业智脑作为智能中枢驱动互动策略，自动生成个性化回应或推荐内容，确保每次互动都贴合用户意图。同时，这种精 准交互优化了流量转化路径，为后续效率提升环节提供数据支撑。 AI核心营销词库是指基于人工智能技术构建的营销关键词管理系统，它通过智能算法自动收集、分析和优化关键词数据，帮助企业精准定位目标受众。企 业智脑作为核心驱动工具，整合了一键成文和AI直播等智能功能，赋能企业高效管理关键词库的构建与应用。这种系统不仅存储海量搜索词，还实时分析 用户意图和 ...

Core Viewpoint - The "Enterprise Brain" model application project by Jincheng Bank has been awarded the "Best Generative AI Application Project in China" at the 2025 China Awards by The Asian Banker, recognized for its revolutionary impact on bank back-office operations and deep integration of AI technology with financial scenarios [1][3]. Group 1 - The Asian Banker China Awards program, established for over 10 years, is considered the "Oscar" of the Asia-Pacific financial industry, with nearly 600 submissions evaluated through a multi-dimensional assessment process [3]. - Jincheng Bank's project improved traditional inefficient processes, such as compliance management and document handling, by creating an enterprise knowledge base, intelligent customer service assistant, intelligent coding support plugin, and intelligent compliance cockpit [3]. - The call center quality inspection process has achieved up to 100% automation from an initial 5% manual review, and AI-assisted coding has increased development efficiency by 40%, significantly enhancing operational efficiency while reducing costs and controlling risks [3][4]. Group 2 - The "Enterprise Brain" model, as a large language model, excels in natural language processing and conversational tasks, with future potential for larger parameter scales, multi-modal capabilities, and enhanced reasoning model logic [4]. - Jincheng Bank has accumulated rich experience and technological achievements in the field of digital transformation, contributing to the digital transformation of the financial industry with its "Jincheng Wisdom" [4]. - The bank plans to continue deepening AI technology applications and exploring the extensive use of large models in the financial sector to drive continuous innovation and development [4].