随着免签政策进一步扩容以及国际航线持续加密，八天长假正成为中国旅行者出境远行的重要窗口，大 数据显示，热门国家酒店的预订量同比翻番。日本、马来西亚、新加坡、泰国、韩国、越南、印度尼西 亚、新西兰、土耳其、澳大利亚登上热门出境国家榜单。 一个有趣的现象是，在社交媒体的带动下，旅行"出片需求"正成为人们出行决策的重要参考，具备电影 质感的目的地热度显著升温。追求情绪价值的深度体验，反映出我国旅行市场正在迈向更成熟的发展阶 段。 与往年不同的是，今年县级宝藏小城迎来爆发式增长。阿尔山、腾冲、敦煌、婺源、延吉、香格里拉、 平潭、额济纳旗、安吉和桐庐跻身国内热门小城榜单前列。其中，阿尔山赏秋之旅以340%的热度涨幅 成为首选。 赏秋游、传统文化游、红色旅游成为三大热门主题。其中，赏秋主题游成为游客关注的焦点，大兴安 岭、盘锦红海滩和本溪"中华枫叶之路"热度暴涨。独库公路自驾、乌兰布统自驾、甘南自驾、川西自 驾、胶东半岛自驾等线路热度名列前茅，"边走边玩"的旅行模式广受欢迎。 "十一"假期，旅游市场迎来新变化，越来越多出行者不再满足传统热门景点打卡，而是追求更具个性化 和深度的旅行体验。 今年国庆假期，传统热门城市依然保 ...

与往年不同的是，今年县级宝藏小城迎来爆发式增长。阿尔山、腾冲、敦煌、婺源、延吉、香格里拉、平潭、额济纳旗、安吉 和桐庐跻身国内热门小城榜单前列。其中，阿尔山赏秋之旅以340%的热度涨幅成为首选。 赏秋游、传统文化游、红色旅游成为三大热门主题。其中，赏秋主题游成为游客关注的焦点——大兴安岭、盘锦红海滩和本 溪"中华枫叶之路"热度暴涨。 央视网消息：这个十一假期，旅游市场迎来新变化，越来越多出行者不再满足传统热门景点打卡，而是追求更具个性化和深度 的旅行体验。 今年国庆假期，传统热门城市依然保持强劲吸引力。北京、上海、成都、西安、杭州、重庆、广州、南京和青岛位列国内热门 城市前十。这些城市以完善的旅游设施和丰富的旅游资源继续成为大多数游客的首选。 随着免签政策进一步扩容以及国际航线持续加密，八天长假正成为中国旅行者出境远行的重要窗口，大数据显示，热门国家酒 店的预定量同比翻番。日本、马来西亚、新加坡、泰国、韩国、越南、印度尼西亚、新西兰、土耳其、澳大利亚登上热门出境国家 榜单。 乌兰布统自驾、甘南自驾、川西自驾、胶东半岛自驾等线路热度名列前茅，"边走边玩"的旅行模式广受欢迎。 ...

Group 1 - The 2025 National Day and Mid-Autumn Festival holiday is expected to stimulate diverse travel demands, with an 8-day long holiday attracting significant interest in various travel experiences [1] - Nanjing ranks in the top 10 for popular domestic travel destinations, with specific rankings of 8th for overall domestic travel, 6th for self-driving trips, and 9th for free travel packages [1] - The popularity of themed travel products such as autumn viewing, cultural tourism, and red tourism is on the rise, with a notable increase in group travel inquiries and bookings for Nanjing [1] Group 2 - Ctrip reports a 45% year-on-year increase in cross-province travel orders for the holiday, highlighting a shift in traveler preferences towards immersive experiences rather than traditional sightseeing [2] - Nanjing's overall tourism order volume has increased by 60% year-on-year, with major sources of visitors coming from cities like Shanghai, Beijing, and Guangzhou [2] - Tongcheng Travel indicates a doubling in bookings for domestic short trips and a more than 20% increase in spending on long-distance group tours during the holiday period [2]

Core Insights - The 2025 summer tourism market is evolving, with foreign tourists exploring lesser-known cities in China and domestic tourists seeking cooler county destinations, indicating a shift towards more diverse travel experiences [1][12]. Group 1: Domestic Tourism Trends - The summer tourism market is characterized by a strong interest in theme-based travel, with cultural, cooling, and event-driven tourism gaining popularity [2]. - Domestic tourists are increasingly avoiding crowded attractions, opting for cooler and culturally rich county destinations, with a notable 15% of visitors being from the post-2000 generation and 76% being interprovincial travelers [5]. - Cities like Taiyuan, Rizhao, and Xinzou have seen a significant increase in search interest, emerging as new popular summer destinations [5][13]. Group 2: International Tourism Trends - Foreign tourists are increasingly booking flights to 144 cities in China, with a remarkable 2.6 times increase in ticket bookings to Yiwu, known as the "world supermarket," and a 9-fold increase in bookings to Datong due to its cultural heritage [5][12]. - High-speed rail has become a crucial tool for foreign tourists, with ticket bookings from Indonesian tourists increasing by 2.5 times and other nationalities seeing over 100% growth [7]. Group 3: Seasonal Travel Patterns - The off-peak travel window is opening, primarily driven by older travelers aged 50 and above, with popular domestic destinations including Shanghai, Beijing, and Sanya [9]. - The upcoming National Day and Mid-Autumn Festival create an 8-day holiday, leading to increased booking enthusiasm, particularly for international destinations like Turkey and New Zealand [11]. Group 4: Regional Growth and Emerging Destinations - Domestic tourism is experiencing multi-point growth, with provinces like Shanxi and Xinjiang leading due to their cultural and natural attractions [12]. - Emerging international destinations include Busan in South Korea, which saw an 85.8% increase in popularity, and other locations like Perth and Casablanca also showing significant growth [13].