粽子作为端午节的标志性美食，在假日期间成为热销品。除了创新特色口味产品外，低GI粽子也受到 消费者欢迎。 叮咚买菜介绍，4月下旬平台陆续上线各类粽子产品。从端午节前一周起，粽子销售逐渐进入爆发期， 端午节当天迎来消费高峰。叮咚买菜今年上线了20多种不同口味的粽子产品。除了鲜肉粽、咸蛋黄粽、 豆沙粽等传统口味，同时还推出了手作枫泾大五花肉粽、宣威火腿粽、西安黄米蜜枣粽、宁波碱水粽等 地域特色口味，吸引不同偏好的消费者。其中良芯匠人手作枫泾大五花肉粽主打正宗上海老味道，产品 一经推出，日销近万份。数据显示，今年叮咚买菜粽子整体销售趋势良好，销售额同比增长超20%。 唯品会数据显示，端午节前一周，粽子销量同比增长43%，从品牌上看，五芳斋、华美、广州酒家等知 名传统品牌销量居于前列，在口味上，粽子南咸北甜的口味仍然在延续，咸蛋黄鲜肉在南方尤为流行， 而蜜枣豆沙甜粽则受到北方喜爱。 值得注意的是，近几年，消费者对节令食品的偏好正从"猎奇"回归"实在"，以前大家更愿意尝试没见 过、没尝过的，但如今消费者更看重健康，"低GI"成为不少消费者选购粽子时的参考因素。 叮咚买菜 今年定制研发推出了低GI咸蛋黄肉粽、低GI鲍汁五 ...

"6·18"促销也为端午消费添了一把火。在天猫平台，粽子成交金额同比增长近70%。同时，粽子热卖带动了平台整个食品生鲜时令商品成交爆发，比去 年"6·18"同期增长46%，包括荔枝、枇杷、冰激凌等。 值得一提的是，低GI（低升糖指数）类粽子被越来越多的消费者追捧。据京东数据统计，在创新粽子中选择"功能养生款"的消费者比例最高，例如低GI高纤 维的五谷杂粮款粽子和主打"助消化不胀气"的益生菌元素款粽子等更受消费者青睐。另一组京东超市消费趋势显示，养生类粽子销量同比增长达177%，药 食同源、燕窝、杂粮等健康食材成为养生粽的"三大顶流"。 面对市场潮流，叮咚买菜今年也定制研发推出了低GI咸蛋黄肉粽、低GI鲍汁五花肉粽等新品。 端午节期间，电商平台粽子消费攀升。6月2日，北京商报记者从多家电商平台获悉，今年端午粽子消费高涨，部分平台销售上涨七成，粽子还带动了平台食 品生鲜时令商品的爆发。总体来看，粽子消费在B端和C端市场呈现健康化、特色化趋势。 据了解，叮咚买菜已经上线了20多种不同口味的粽子产品。除了鲜肉粽、咸蛋黄粽、豆沙粽等传统口味，同时还推出了手作枫泾大五花肉粽、宣威火腿粽、 西安黄米蜜枣粽、宁波碱水粽等地域 ...

Market Overview - The zongzi market in China is expected to exceed 10 billion yuan in 2024 and reach over 11 billion yuan in 2025, driven by the influence of traditional culture and innovative marketing strategies from various brands [1] - The market features a wide variety of zongzi, including classic products from well-known brands like Wufangzhai, Sanquan, and Sinian, as well as new products that explore traditional culture and cross-industry innovations [1] Consumer Preferences - Traditional flavors remain popular among consumers, with classic combinations like meat zongzi with salted egg yolk being a must-buy for many during the Dragon Boat Festival [3] - There is a growing trend towards rational shopping, with consumers opting for smaller combination packs of zongzi to meet health needs and avoid waste, making them popular for gifting [7] Product Innovations - Creative innovations in the zongzi market include products like Qingdao Beer’s zongzi with beer filling and Starbucks’ "Star Ice Zongzi," which combines various flavors to appeal to younger consumers [9][12] - Health-conscious options such as low-GI zongzi made with oat rice and added beans have gained popularity, with some products selling nearly 1,000 units daily [12] Regional and Online Sales Trends - Regional specialty zongzi have seen a surge in online sales, with platforms like Tmall supporting local shops and showcasing unique flavors during promotional events [15][17] - The number of zongzi-related companies in China has reached 5,012, with a significant concentration in provinces like Zhejiang, Shandong, and Guangdong [21] Pricing and Market Competition - Traditional zongzi from well-known brands are priced affordably, with average prices ranging from 6 to 15 yuan per piece, while online platforms often offer lower prices due to promotions [20][21] - The competitive landscape is marked by price wars among zongzi vendors, reflecting a diverse consumer market and the need for brands to adapt to changing consumer preferences [20][21]