调研团由政府部门代表、媒体代表及房协专家委成员黎振伟、赵红红、王幼松、黄韬、张化学、肖文晓、姚育宾等专家组 成，重点探访了位于白鹅潭核心区的三大标杆项目：诚汇新都·榕府、新世界天馥、保利珠江天悦，感受"好房子"魅力。 （活动现场图） 围绕着"好房子"主题，与会嘉宾进行了多轮深度交流，从建筑规划、空间设计、材料工艺、智能科技应用、社区服务、环 境营造以及区域价值融合等多个角度，探讨了新时代下"好房子"的内涵、评价标准及未来发展趋势。嘉宾们普遍认为，白 （活动现场图） 鹅潭区域涌现的这批项目，体现了开发商建设"好房子"的决心。 今年1—7月，荔湾区房地产投资相较去年同期增长了11.8%，商品房销售面积同比增长10%。克而瑞数据显示，2025年上半 年，荔湾区商品住宅成交2548套，领跑中心四区。截至上半年末，全区库存仅5432套，去化周期11.6个月。 8月20日，"论见白鹅潭·好房巡礼——广州市房协2025荔湾白鹅潭好房子鉴赏调研会"圆满举行。本次活动由广州市住房和 城乡建设局、荔湾区住房建设和园林局指导，广州市房地产行业协会主办，旨在通过实地探访与深度研讨，聚焦白鹅潭区 域高品质住宅项目，探讨"好房子"的建设 ...

Core Viewpoint - The recent favorable policies in the real estate market, including interest rate cuts and increased market activity, have led to a stabilization of the housing market in Guangzhou, with significant sales performance from high-quality residential projects developed by Poly Real Estate [1][14]. Group 1: Market Conditions - The People's Bank of China announced a 10 basis point reduction in both the one-year and five-year Loan Prime Rates (LPR) on May 20, contributing to a more favorable environment for the real estate market [1]. - During the "May Day" holiday, Guangzhou's real estate market saw a 30% increase in the number of visits to residential properties and a 73% increase in sales [1]. - The average price of luxury homes in Guangzhou has risen, with 510 luxury units sold in the first four months of 2025, averaging 127 units per month at approximately 69,000 yuan per square meter [13]. Group 2: Poly Real Estate's Performance - Poly Real Estate has secured the top position in Guangzhou for land acquisition in 2024, as well as leading in transaction volume, area, amount, and market share [4]. - The "Tian" series projects by Poly, including Poly Zhujiang Tianyue and Poly Tianyi, have achieved remarkable sales, with Tianyue generating 3.3 billion yuan in sales over two days [5][6]. - The Poly Zhujiang Tianyue project has reached nearly 1 billion yuan in sales, leading the luxury market in the region [4][12]. Group 3: Product Features and Customer Preferences - The "Tian" series projects are characterized by unique designs and high-quality materials, appealing to affluent buyers seeking luxury living experiences [6][9]. - Poly's focus on customer-centric design has led to features such as spacious layouts and high-end finishes, which resonate with buyers' preferences for comfort and exclusivity [16][17]. - The projects are strategically located in high-demand areas, enhancing their appeal due to proximity to essential amenities and urban infrastructure [6][12]. Group 4: Future Outlook - The ongoing policy support and market stabilization are expected to further enhance the demand for high-quality residential properties in Guangzhou [14][15]. - Poly Real Estate plans to continue promoting its "Tian" series projects, anticipating further sales growth and market penetration [15][18]. - The shift towards a focus on quality living and customer experience is likely to redefine the competitive landscape in the luxury real estate market [16][17].