今天分享的是：2026年中国消费新图景报告 报告共计：22页 近日，尼尔森IQ发布《2026，中国消费新图景》报告，深入剖析在经济稳中有进、消费贡献持续增强的背景下，中国消费者心态与行为呈现的深刻变化。 报告指出，当前消费市场正呈现"功能质量奠基，健康便捷乘势，体验终成归途"的复合型需求特征，而不同世代消费者因其成长背景与生活阶段差异，正谱 写出截然不同的消费叙事。 整体而言，消费者对个人财务状况的感知趋于乐观，但谨慎情绪依然存在，约四成消费者在支出上保持审慎态度。经济环境与家庭幸福感成为民众最为关切 的两大议题。在购买决策中，产品安全与质量是普遍基石，而健康、便捷与体验则成为关键的增值要素，超过六成消费者愿意为提升生活体验的产品买单。 婴儿潮一代：乐享生活，为品质与新体验付费 报告将61岁及以上人群定义为婴儿潮一代。这一群体虽人口占比不足20%，但消费意愿强烈，七成乐于消费。他们不再满足于基础型养老，转向追求丰富、 享老的晚年生活。近八成愿意为支撑乐享晚年的产品支付溢价，并且表现出高于平均水平的尝新意愿，尤其在健康营养品和借助AI等科技辅助购物方面。 品牌需要以更具针对性的产品，如专研熟龄肌肤的护肤品、具备 ...

Core Insights - The 8th China International Import Expo (CIIE) will be held from November 5 to 10 in Shanghai, attracting 4,108 enterprises from 138 countries and regions, highlighting its global appeal and influence [1][7]. Group 1: Participation and Representation - Nearly 50 companies from British Columbia, Canada, are participating, marking a record scale for the province's representation [3]. - The Singapore Business Federation (SBF) will lead a delegation of over 500 representatives from 57 Singaporean companies, with a significant increase in participation expected in 2025 compared to 2024 [4]. - South Africa plans to organize 32 companies to showcase competitive products and services at the expo in 2025 [6]. Group 2: Market Opportunities - A Canadian entrepreneur noted that due to U.S. tariffs, their company has shifted focus to the Chinese market, expressing confidence in its potential to surpass the U.S. market in the long term [3]. - The CIIE has facilitated over 5.33 billion Singapore dollars (approximately 2.9 billion RMB) in trade for Singaporean companies since its inception, serving as a crucial platform for accessing Chinese market opportunities [4]. - The expo has generated over 500 billion USD in intended transaction value across its first seven editions, demonstrating China's commitment to sharing market opportunities [8]. Group 3: Economic Relations - China has been South Africa's largest trading partner for 16 consecutive years, with bilateral trade reaching 52.46 billion USD in 2024, accounting for nearly 20% of total China-Africa trade [8]. - The CIIE is recognized as a significant initiative for China's proactive market opening, contributing to global trade stability amid changing international dynamics [8].