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最高法:经营者在直播营销中作出高于法定标准的赔偿承诺,应依约履行
news flash· 2025-06-16 02:42
为充分发挥司法裁判的示范和引领作用,最高人民法院发布5个网络消费民事典型案例。此次5个网络消 费民事典型案例主要体现以下方面工作重点。一是制裁侵害消费者权益行为,筑牢消费者权益保护屏 障。经营者在直播营销中作出高于法定标准的赔偿承诺,应依约履行。人民法院判令经营者承担其承诺 的高于法定标准的"假一赔十"责任,剑指直播营销中经营者欺诈行为,充分保护消费者合法权益,为营 造良好的网络消费环境提供有力司法保障。 ...
(进博故事)直播的流量“澳”秘
Zhong Guo Xin Wen Wang· 2025-06-12 16:26
Core Insights - The Australia-China trade relationship is leveraging live streaming as a new paradigm for cross-border cooperation, particularly highlighted during the 2024 China International Import Expo (CIIE) [1][2]. Group 1: Event Overview - The 2024 CIIE will feature a record number of over 250 Australian companies across various sectors including minerals, food, health, and consumer goods [1]. - Nearly 100 Australian companies are participating for the first time, with 30 of them entering the Chinese market for the first time [1]. Group 2: Economic Impact - The Australian Trade and Investment Commission reported a total transaction value of approximately 3.77 billion AUD (around 14.82 billion RMB) during the expo [2]. - Live streaming has significantly enhanced the visibility and sales potential of Australian products in the Chinese market, with one product's sales increasing fivefold due to live demonstrations [3]. Group 3: Live Streaming as a Tool - Live streaming has become an integral part of the CIIE, with companies utilizing it to engage with consumers and showcase products in real-time [3][5]. - The live streaming initiative has attracted a viewership of nearly 33 million for online broadcasts, indicating a strong consumer interest and engagement [5]. Group 4: Future Prospects - There is an expectation for increased commercial cooperation between Australia and China, with live streaming seen as a key strategy for Australian companies to adapt to market trends [3][5]. - The CIIE is viewed as a significant platform for Australian products to expand their influence in China, with ongoing opportunities for innovation in cross-border cooperation [5].