春节假期结束，黄金、白银价格盘中再度走强。截至2月26日20时30分，伦敦金现当日最高触及 5205.472美元/盎司，伦敦银现最高攀升至90.34美元/盎司，尽管尚未突破前期高点，但伦敦金现、伦敦 银现年内累计涨幅已分别超过19%、21%，在大类资产中表现亮眼，市场热度持续居高不下。 高位震荡的行情，不仅点燃实物金银的消费与投资热潮，也催生出直播间"金银锁价券"营销新玩法。北 京商报记者注意到，近日部分商家以"定金锁价、后付尾款"为噱头吸引消费者，但当金银市场单边上 行，不少消费者却遭遇商家拒履约、退定金的情况。这场"锁价游戏"背后，究竟是让利消费者还是暗藏 兑付违约风险的消费陷阱？ 直播间兴起"金银锁价"新玩法 随着国际金银价格在高位剧烈震荡，国内实物金银的消费与投资热潮也不断升温。北京商报记者调查发 现，近期一种名为"金银锁价券"的产品在不少商家直播间密集出现，成为其吸引流量、促进成交的方 式。 2月25日晚间，在湖南某珠宝自营店直播间内，一名主播以"实物白银每克24.5元，1万克现货在售，机 不可失"为卖点反复叫卖，并在直播间小黄车挂出售价500元的直播专享锁价专拍链接。从链接详情页可 见，该商品标注 ...

直播间兴起的"金银锁价"新玩法 春节假期结束，黄金白银价格盘中再度走强。截至2月26日20时30分，伦敦金现当日最高触及5205.472美元/盎司，伦敦银现最高攀升至90.34美元/盎司，尽 管尚未突破前期高点，但伦敦金现、伦敦银现年内累计涨幅已分别超过19%、21%，在大类资产中表现亮眼，市场热度持续居高不下。 在高位震荡的行情下，不仅点燃了实物金银的消费与投资热潮，也催生出直播间"金银锁价券"营销新玩法。北京商报记者注意到，近日部分商家以"定金锁 价、后付尾款"为噱头吸引消费者，但当金银市场单边上行，不少消费者却遭遇商家拒履约、退定金的情况。这场"锁价游戏"背后，究竟是让利消费者还是 暗藏兑付违约风险的消费陷阱？ 随着国际金银价格在高位剧烈震荡，国内实物金银的消费与投资热潮也不断升温。北京商报记者调查发现，近期一种名为"金银锁价券"的产品在不少商家直 播间密集出现，成为其吸引流量、促进成交的方式。 2月25日晚间，在湖南某珠宝自营店直播间内，一名主播以"实物白银每克24.5元，一万克现货在售，机不可失"为卖点反复叫卖，并在直播间小黄车挂出售 价500元的直播专享锁价专拍链接。从链接详情页可见，该商品标注为 ...

经济观察网聚好商城近期未披露任何即将发生的重大事件，如新业务计划或财报发布日期。以下为该公 司近期动态总结。 股票近期走势 2026年1月9日，聚好商城股价快速上涨5.71%，报收2.22美元/股。更早的2025年12月，股价曾出现剧烈 波动，如12月19日暴跌5.86%和12月29日拉升5.36%，但均属历史交易异动。 聚好商城主营化妆品、健康营养品等电商业务，采用在线直销、直播营销等渠道。目前，公开信息中未 提及其2026年业务拓展、战略合作或结构调整等具体计划。机构评级方面，暂无券商对该股发布投资建 议。 以上内容基于公开资料整理，不构成投资建议。 业绩经营情况 截至2025年第三季度，公司营业收入76.15百万美元，净利润-1.26百万美元，每股收益-0.58美元，毛利 率约8.15%。此为历史数据，公司未公开2026年后的财报发布计划或业绩指引。 公司状况 ...

转自：贵州日报 蒋欣睿在老宅直播。 贵州日报天眼新闻记者 赵文菂 茶香是这里真正的灵魂。蒋欣睿将马场镇四村村的古树茶定为"镇店之宝"。他是高级茶艺师，亲自参与了茶 叶制作与工艺改良。如今这款茶成了招牌，许多人专程为它而来。 老宅醒了，村子也跟着热闹了。 原本赶集日才零散卖茶的韦叔，如今家里80斤茶青有了固定去处；村里"叔娘"来打扫收拾，每月多了一份收 入；周边农户的土鸡蛋、时令果蔬供不应求；旁边的农家乐老板娘笑了："自从茶馆开了，饭点总是热热闹闹 的。" "这里有城市里稀缺的松弛感。"从湖北专程过来打卡的林女士说，"这是一场都市对乡村的奔赴，也是对一种 生活方式的投票。" 阳光穿过百年木梁的缝隙，在青石板上投下斑驳光影。炭火噼啪、陶壶轻沸，一缕茶香从贵安新区马场镇平 寨村的一条巷陌深处飘出。 夜深了，最后一批客人披着星光离开。蒋欣睿一边收拾茶具一边说："我常常觉得，我不是在经营一家茶馆， 而是在给时间按下暂停键。" 几年前，这里还是梁柱倾斜、瓦片残破、荒废了多年的一处布依族老宅。2023年夏天，32岁的布依族青年蒋 欣睿第一次站在院中时，看到的不是危房，而是一段"不可复制的时间"。 "'木头刻着村庄的记忆，青 ...

Core Insights - Xiaomi's founder Lei Jun hosted a significant live stream event on January 3, 2026, showcasing the disassembly of the Xiaomi YU7, marking it as a notable event in the automotive sector for the year [1] - The live stream was initially scheduled for New Year's Eve but was postponed due to Lei Jun's illness, during which he announced a giveaway of 15 Xiaomi 17 Ultra smartphones [1] Group 1 - Xiaomi's automotive division delivered over 410,000 vehicles in 2025, with the YU7 SUV model achieving over 150,000 units sold within six months of its launch [4] - Lei Jun addressed various criticisms and misinformation regarding Xiaomi and himself, particularly regarding claims of misleading advertising related to the YU7's battery performance [4] - The company aims to respond to the numerous questions and criticisms it has received over the past year, indicating a shift towards more proactive communication with its audience [1][4]

Group 1 - The core message of the news is that Xiaomi's founder and CEO Lei Jun announced the delivery of over 410,000 Xiaomi cars in 2025, exceeding the initial target of 300,000 and later revised target of 350,000 [1][2] - During the live stream, Lei Jun mentioned that the Xiaomi YU7 has gained significant popularity, prompting the decision to conduct a live disassembly of the vehicle to engage with viewers and address product-related questions [2] - The Xiaomi Yizhuang factory welcomed 130,000 visitors for tours and experiences throughout 2025, indicating strong interest in Xiaomi's automotive offerings [2] Group 2 - Lei Jun emphasized the importance of transparency and communication with consumers, responding to past criticisms regarding Xiaomi products and encouraging fair discussions about product quality [2] - The live stream aims to foster an open dialogue with fans and critics, with Lei Jun inviting content creators to share their honest opinions about Xiaomi vehicles [2]

Group 1 - The core point of the article is that Lei Jun, the founder and CEO of Xiaomi, announced the delivery of over 410,000 Xiaomi cars in 2025, exceeding the initial target of 300,000 and later revised target of 350,000 [1] - In 2025, the Xiaomi automobile factory in Yizhuang received 130,000 visitors for tours and experiences, indicating strong public interest in the brand [2] - Lei Jun emphasized the importance of responding to product controversies and welcomed constructive criticism from users, aiming for transparent communication with fans [4] Group 2 - The live stream featured a disassembly of the new Xiaomi YU7 model, which was intended to engage with viewers and address questions about the product [2] - Lei Jun expressed satisfaction with the sales performance and encouraged more influencers to review Xiaomi cars, hoping for fair and honest feedback rather than exaggerated criticism [4]

Core Viewpoint - A digital content creator postponed a New Year's Eve live stream due to a sudden severe cold, rescheduling it for January 3 at 7 PM, while offering a significant giveaway to engage fans [1][3][11]. Group 1: Live Stream Postponement - The content creator expressed sincere apologies for the postponement, emphasizing the importance of health and encouraging fans to stay warm during the cold season [3][11]. - Fans responded positively, showing concern for the creator's health and expressing eagerness for the rescheduled live stream [3][11]. Group 2: Giveaway Details - To compensate for the postponed live stream, the creator announced a giveaway of 15 Xiaomi 17 Ultra smartphones, valued at over 100,000 yuan in total, with a starting price of 6,999 yuan each [5][9]. - The Xiaomi 17 Ultra features high-end specifications, including a 200-megapixel camera, Snapdragon 8 Gen 2 processor, and a large battery, making it a highly sought-after flagship device [7][9]. Group 3: Market Reception - The Xiaomi 17 Ultra has received strong market recognition, with balanced sales between its Leica version and standard version, indicating high demand and good resale value [9]. - The low barrier for entry in the giveaway, requiring only a retweet to participate, enhances the appeal and increases the likelihood of winning for fans [13].

Core Insights - The live streaming event by Haier and JD.com on November 11 not only boosted sales but also transformed the interaction logic between the brand and users [1] - The event showcased a shift in the live streaming industry from "traffic-driven" to "trust-driven" models, emphasizing innovative content and engagement [2] Group 1: Innovative Engagement - The appearance of four Haier executives was marked by a "wish-sharing" format, creating emotional connections with users by addressing seasonal pain points [2][3] - Interactive elements such as dialect-based product promotion and fun quizzes significantly enhanced user participation [2] - The product demonstration was transformed into a hands-on experience, showcasing product performance through experiments rather than traditional presentations [3] Group 2: Emotional Connection - The "CEO Wish Pool" segment allowed users to share creative ideas, reinforcing the emotional bond between the brand and its customers [3] - The event highlighted Haier's commitment to responding to user expectations, enhancing the brand's image and fostering deeper relationships with consumers [3] Group 3: Marketing Success - The live stream achieved a sales conversion of 12 million yuan and attracted over 3 million viewers, marking a dual success in brand exposure and sales [4] - A comprehensive online resource matrix was established, utilizing platforms like Douyin and Weibo for effective audience engagement and content dissemination [4][5] - The integration of online and offline experiences, including real-time interactions at JD.com stores, demonstrated the value of ecosystem collaboration [5]

Core Viewpoint - The live streaming incident involving Pop Mart's new product promotion has led to significant public backlash and a sharp decline in stock price, highlighting the potential risks associated with brand reputation and consumer perception in the retail sector [1][2][3]. Group 1: Incident Details - On November 6, during a live stream promoting the "DIMOO New Diary Series - Blind Box," a staff member commented that the product priced at 79 was "a bit expensive," which was broadcasted live [1]. - The incident quickly gained traction on social media, becoming a trending topic and sparking widespread discussion [2]. Group 2: Company Response - On November 7, Pop Mart issued a preliminary response, stating that they are investigating the incident and will not terminate the involved employees [2]. Group 3: Market Impact - Following the incident, Pop Mart's stock price fell significantly, dropping by 5.51% to 205.6 HKD per share by midday on November 7 [3]. - The company's market capitalization is reported at 276.1 billion HKD, with a notable decline since reaching a historical peak of 339.8 HKD per share on August 26, resulting in an approximate cumulative drop of 40% [4][5].