Core Insights - The training program aims to enhance the professional capabilities of cross-border e-commerce practitioners in Zaoqiang County, aligning with rural e-commerce demonstration county construction requirements [1][10] - The program combines theoretical knowledge with practical experience, focusing on the operational logic of cross-border e-commerce and the use of digital tools for supply chain optimization [3][10] Theoretical Learning - Professional instructors provided insights into cross-border e-commerce trends, platform operation logic, and overseas market research methods [3] - Key topics included B2C hot-selling categories, international logistics, and cross-border payment practicalities, with interactive Q&A sessions addressing real-world challenges faced by participants [3] Practical Observation - Participants visited the product display area and logistics center, learning about product selection strategies based on market preferences and seasonal trends [5] - The logistics segment showcased the entire process of goods handling, storage, and packaging, emphasizing overseas warehouse layout and logistics channel optimization [7] Industry Networking - The training facilitated discussions among participants and local cross-border e-commerce practitioners on brand building and overseas social media marketing [8] - Exchanges of practical experiences and collaboration opportunities provided new perspectives for participants [8] Future Outlook - The program is expected to foster talent development in cross-border e-commerce, contributing to the economic growth of Zaoqiang County and supporting local businesses in expanding internationally [10]

Financial Performance - In 2024, the company achieved operating revenue of 971.38 million yuan, a year-on-year increase of 21.56% [2][3] - The net profit attributable to shareholders was 103.02 million yuan, up 1.89% from the previous year [2][3] - The net profit after deducting non-recurring gains and losses was 92.95 million yuan, reflecting a growth of 4.01% [2][3] - Total assets reached 1.73 billion yuan, a 3.50% increase year-on-year [2][3] - Shareholder equity decreased by 3.37% to 1.36 billion yuan [2][3] Dividend Distribution - The company implemented two cash dividends in 2024: 8 yuan per 10 shares in April, totaling 91.09 million yuan, and 6.5 yuan per 10 shares in November, totaling 74.01 million yuan [2][3] Market Challenges - The international environment has become increasingly uncertain, with factors such as the U.S. elections and the Russia-Ukraine conflict affecting costs and supply chains [3][4] - The company is facing challenges in international business due to reduced purchasing willingness from overseas clients and increased logistics costs [3][4] Regional Revenue Structure - Revenue is primarily generated from Europe, Asia, and North America, with Europe being a significant market [4][5] - Approximately 80% of sales are from Europe and domestic markets, while direct exports to the U.S. account for about 10% [5][6] Response to Tariff Policies - The impact of U.S. tariffs on the company's operations is minimal due to a diversified customer base and established overseas factories [5][6] - The company has established a production base in Malaysia to mitigate tariff risks and enhance U.S. market exports [5][6] Future Business Outlook - The company aims to expand its market presence both domestically and internationally, focusing on high-quality customer relationships [6][7] - The 2025 revenue and net profit growth targets are set at 56.25% compared to 2023 [23][24] Competitive Advantages - The company has established strong relationships with major clients like Decathlon and IKEA, providing a stable order flow [12][24] - Emphasis on technology and R&D has led to advanced product design and manufacturing capabilities [13][14] - The integration of multiple manufacturing processes enhances competitiveness in the market [15][16] - Quality control measures and certifications support global market access [17][18] Production Capacity and Order Status - The company maintains a good production capacity utilization rate, with a positive trend in customer orders [26]