编辑 岳彩周 老凤祥指出，公司以及老凤祥香港公司与MAP以及其现有股东不构成关联关系，根据公司的投资管理安排，LFXHK投资MAP后，将由公司的 董事、高级管理人员李军担任MAP的董事。 实习生 郭栩君 继出资设立奢侈品销售公司后，老凤祥再次出手布局高端市场。10月10日，新京报贝壳财经记者获悉，老凤祥拟通过旗下控股子公司老凤祥香 港有限公司（以下简称"LFXHK"）投资迈巴赫奢侈品亚太有限公司（MAP），认购其发行的2000股有投票权普通股，占发行后股本的20%， 投资总额为2400万美元。 01 2400万美元投资MAP意欲何为？ 投资与迈巴赫汽车业务无关 公告显示，LFXHK将参与MAP的业务发展，并在协议签署日，由其关联公司上海老凤祥臻品商贸有限公司（目前工商初步核名为"上海老凤祥 臻品商贸有限公司"，尚在注册中，最终以工商备案为准）与MAP签署《品牌代理协议》。双方将在品牌代理与业务拓展层面建立战略合作关 系。 老凤祥方面称，此次投资旨在借助迈巴赫奢侈品的国际品牌资源，共同开发亚太区域高端奢侈品市场，并整合公司中高端及定制化产品业务。 值得注意的是，老凤祥在公告中特别强调，该项投资与迈巴赫汽车业务无 ...

继出资设立奢侈品销售公司后，老凤祥（600612）再次出手布局高端市场。10月10日，新京报贝壳财经 记者获悉，老凤祥拟通过旗下控股子公司老凤祥香港有限公司(以下简称"LFXHK")投资迈巴赫奢侈品亚 太有限公司(MAP)，认购其发行的2000股有投票权普通股，占发行后股本的20%，投资总额为2400万美 元。 2400万美元投资MAP意欲何为？投资与迈巴赫汽车业务无关 公开资料显示，迈巴赫作为德国豪华品牌，始创于1909年，并于2013年正式成立迈巴赫奢侈品公司。目 前，迈巴赫奢侈品业务已覆盖全球75个国家和地区，拥有617家零售门店与销售渠道。公司计划在2026 年前开设6家亚洲区高端精品店、1家北美精品店及1家欧洲精品店。 事实上，这并非老凤祥首次在奢侈品领域布局。9月中旬，其控股子公司上海老凤祥有限公司与上海老 凤祥钻石加工中心有限公司共同出资5000万元，设立"老凤祥奢品销售有限公司"，主营金银珠宝、钻 石、钟表等高端产品的批发与零售。业内认为，这一系列动作指向同一目标——通过高端化战略寻找新 的增长引擎。 高金价虽推升资产价值，却压制了消费端需求。黄金饰品购买意愿显著下降，使得老凤祥的利润空间承 ...

迈巴赫奢侈品亚太（MAP）的经营不涉及迈巴赫汽车，仅为迈巴赫奢侈品，其类别包括但不限于光学 产品、马具、时尚服饰、运动用品、家居用品、文具、银器、香水及宠物用品。 格隆汇10月9日丨老凤祥(600612.SH)公布，公司拟通过下属控股子公司老凤祥香港有限公司（以下简 称"老凤祥香港公司"或"LFXHK"）投资认购 Maybach Luxury Asia Pacific Co. Limited（迈巴赫奢侈品亚 太有限公司，以下简称"迈巴赫奢侈品亚太"或"MAP"）向 LFXHK 发行及配发的共2,000股有投票权普 通股，占发行及配发后MAP股权的20%。本次投资合计总投资额为2,400万美元。 ...

Core Points - The Ministry of Finance and the Ministry of Commerce issued a notification on September 30 to launch pilot projects for new consumption formats, models, and scenarios in approximately 50 cities across the country, with a funding support of up to 400 million yuan per city based on city size [1][2] Funding Support - The central government will provide tiered financial support based on city size: 400 million yuan for super-large cities, 300 million yuan for large cities, and 200 million yuan for other cities, with funds distributed in two batches [2][3] Focus Areas for Innovation - The policy emphasizes supply-side innovation to enhance the consumption market through three main dimensions: 1. Establishing a comprehensive service system for new product launches, including the creation of launch centers and platforms for various sectors [3] 2. Promoting diverse service consumption scenarios, including the development of cultural, health, and entertainment consumption areas, and enhancing night-time economy [3][4] 3. Supporting collaborations between quality consumption resources and well-known intellectual properties (IPs) to create innovative consumption experiences [4] Economic Impact - The pilot projects aim to stimulate employment and drive industry innovation by focusing on new consumption formats and enhancing service sectors such as retail, hospitality, and cultural entertainment, thereby creating more job opportunities [5] Evaluation Criteria - Cities interested in applying for the pilot program will be evaluated based on their market construction, business environment, and potential for consumption market development, with strict regulations on the use of funds to prevent misuse [7]

Core Viewpoint - The recent announcements from the Ministry of Finance and the Ministry of Commerce aim to stimulate consumption through new policies, focusing on innovative consumption scenarios and enhancing the international consumption environment [1][5]. Group 1: New Consumption Models and Scenarios - The Ministry of Finance and the Ministry of Commerce issued a notification to support around 50 cities in exploring new consumption models, particularly targeting large cities with significant population and development potential [2][6]. - The policy implementation period is set for two years, with a focus on enhancing the service system for new consumption models, including the establishment of launch centers and platforms for product releases [3][4]. - The initiative encourages innovation in service consumption scenarios, integrating digital technologies like AI and the metaverse into various sectors such as entertainment, tourism, and health [3][4]. Group 2: Financial Support and Incentives - Central financial support will be provided to pilot cities, with major cities receiving up to 4 billion yuan and other cities receiving 2 billion yuan during the implementation period [4][5]. - The funding will be distributed in two batches, with initial funds allocated based on performance evaluations [4][5]. Group 3: International Consumption Environment - A separate notification focuses on building an international consumption environment, with financial support for international consumption center cities and other cities with strong consumption potential [5][6]. - The initiative aims to enhance the quality of consumption supply, focusing on themes like digital, green, and cultural tourism, while also promoting local brands with international influence [6][7]. - Measures will be taken to optimize foreign payment services and improve the overall service level for international visitors, including multilingual support and enhanced payment facilities [7].

Core Viewpoint - The Ministry of Finance and the Ministry of Commerce are launching pilot projects for new consumption formats, models, and scenarios to enhance domestic demand and support high-quality economic development [1][2]. Group 1: Overall Requirements - The policy aims to boost consumption by supporting pilot cities in establishing a service system for new consumption formats, enhancing service quality, and promoting diverse consumption needs [1][2]. - Approximately 50 cities will be supported, focusing on large cities with significant population and development potential, with a two-year implementation period [1][2]. Group 2: Support Directions - The initiative will support the establishment of first-release economic service systems, including the creation of first-release centers and platforms for new product launches in various sectors [2][3]. - It encourages innovation in service consumption scenarios, integrating digital technologies in sectors like entertainment, tourism, and health to create new consumer experiences [3][4]. - The program will promote cross-industry collaborations leveraging quality resources and well-known intellectual properties (IPs) to develop immersive consumption spaces [4]. Group 3: Work Procedures - Local governments are responsible for organizing city applications, with specific guidelines for proposal submissions and a focus on optimizing consumption structures [5][6]. - A competitive evaluation process will determine the selected pilot cities based on their implementation plans and market potential [6][7]. - Financial support will be provided to pilot cities, with funding amounts varying based on city classification, and performance evaluations will influence future funding [7]. Group 4: Work Requirements - Provincial departments are tasked with coordinating efforts, establishing performance indicators, and ensuring effective management of pilot projects [8][9]. - There will be strict financial oversight to ensure funds are used appropriately and to prevent misuse [8][9]. - Promotion of the initiative will be conducted through various channels to encourage participation from industry stakeholders and the public [9].

Core Insights - The sixth China Cross-Border E-Commerce Fair will take place from March 18 to 20, 2026, in Fuzhou, focusing on "Digital Empowerment and Cross-Border Win-Win" as its theme, aiming to explore new opportunities in cross-border e-commerce and lead the digital transformation of global trade [1] Group 1: Scale and Platform Development - The exhibition area will exceed 120,000 square meters, a 20% increase from the previous edition, with 10 themed exhibition zones covering the entire industry chain of cross-border e-commerce [3] - Over 2,500 exhibitors are expected, including major platforms like Amazon, eBay, and SHEIN, along with more than 1,000 source factories and service providers [3] - The fair will adhere to UFI international certification standards, enhancing its internationalization and professionalism, providing an efficient platform for exhibitors [3] Group 2: Digital Innovation - Digital technology will be a core focus, showcasing AI applications in cross-border e-commerce, including smart product selection, precise marketing, intelligent customer service, and logistics optimization [6] - The "Brand Going Global" initiative will highlight domestic brands showcasing their products and sharing internationalization experiences, promoting the upgrade from "manufacturing" to "creation" and "branding" [6] Group 3: Geographical Advantages - Fuzhou's advantageous geographical location and comprehensive transportation network make it a key hub connecting the "Belt and Road" initiative with Southeast Asia and Japan/Korea markets [7] - The modern facilities of the Strait International Exhibition Center are conveniently located just 20 minutes from Fuzhou Changle International Airport, facilitating easy access for global exhibitors and buyers [7] Group 4: Future Opportunities - The cross-border e-commerce industry is expected to see two major trends in 2026: the rise of green supply chains and the unlocking of potential in emerging markets [9] - Environmental concepts will be deeply integrated into cross-border logistics and packaging design, becoming a necessary direction for corporate transformation [9] - Emerging markets in Southeast Asia and Latin America will provide significant growth opportunities for Chinese enterprises [9]

Group 1 - The Ministry of Commerce and nine other departments have jointly issued policies to expand service consumption, emphasizing the development of "first-release economy" and the creation of new consumption scenarios that integrate business, travel, culture, sports, and health [1][2] - The "first-release economy" concept encompasses the overall business activities of companies launching their latest products and services for the first time, including new products, new business formats, and new models [2][3] - Local governments are actively responding to national policies by implementing supportive measures, such as financial incentives for introducing first stores and promoting new consumption models [2] Group 2 - The "first-release economy" is showing multiple trends in the consumer market, meeting the demand for novelty and high-quality living, while also promoting cross-industry collaboration and creating new growth points [3] - Several listed companies in Zhejiang Province are accelerating their layout in the first-release economy, launching new brands and stores across various sectors, including beauty, digital products, and trendy toys [4] - The first-release economy has evolved from a marketing gimmick to a national strategy, with companies needing to focus on sustainable operations to seize opportunities in the new consumption wave [4]

Core Insights - The company establishes a rigorous genuine product assurance system to create a transparent and trustworthy shopping ecosystem for young consumers [1] - Deep cooperation with internationally renowned brands, including exclusive authorization agreements and participation in product design, is central to the company's quality control approach [1] - The company’s quality control team conducts comprehensive supervision over the entire production process, ensuring that every product meets the strict requirements of the brand [1] Product Traceability - Each 3C product in the company's warehouse is labeled with a traceable electronic tag, allowing consumers to scan and view production batches, quality inspection reports, and import customs documents [3] - Fashion items come with anti-counterfeiting certification cards provided by the brand, which can reveal exclusive identifiers under UV light [3] - The app allows consumers to input the certification card number to verify the legitimacy of the sales channel, enhancing the transparency of the product verification process [3] After-Sales Assurance - The company offers a 7-day no-reason return policy for consumers who receive suspected problematic products, providing peace of mind [5] - A professional customer service team assists in the identification process and can contact the brand for authoritative verification, with refunds processed within 24 hours [5] - Even beyond the 7-day return window, if a product is verified to have quality issues, the company initiates a special after-sales channel to protect consumer rights [5]

Financial Data and Key Metrics Changes - Second quarter net sales were $214.3 million, up 1.9% from $210.2 million in the second quarter of 2024 [8] - Comparable sales grew 2.5%, marking the fifth consecutive quarter of positive comparable sales growth [2][3] - Gross profit for the second quarter was $76 million, up 5.9% compared to $71.8 million in the second quarter of last year [9] - Gross profit as a percentage of sales increased to 35.5% from 34.2% in the second quarter of 2024 [10] - Operating income was $0.1 million, or 0.1% of net sales, compared to an operating loss of $0.4 million, or 0.2% of net sales last year [11] - Net loss for the second quarter was $1 million, or $0.06 per share, compared to a net loss of $0.8 million, or $0.04 per share in the second quarter of 2024 [12] Business Line Data and Key Metrics Changes - North America net sales were $180 million, an increase of 2.1% from 2024, while other international net sales were $34.2 million, up 1% from last year [8] - Comparable sales for North America were up 4.2%, marking the sixth consecutive quarter of comparable sales growth [9] - Private label performance reached 30% of total sales year to date through the second quarter, up from 27% a year ago [4] Market Data and Key Metrics Changes - North America business showed strength with low teens comparable sales growth in August, indicating positive momentum heading into the holiday season [3] - Other international comparable sales declined 5.5% in the second quarter, reflecting challenging market conditions [9] Company Strategy and Development Direction - The company is focused on three strategic priorities: driving revenue growth through customer-focused initiatives, optimizing profitability across geographic footprints, and managing volatility while funding expansion [3][5] - Continued investment in staff development and technological capabilities to enhance customer experiences [4] - Plans to open six new stores during the year while closing approximately 20 stores, including up to 17 in the United States [20] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the ability to generate value despite economic volatility and uncertainties around tariffs [6] - The company anticipates total sales for the third quarter to be between $232 million and $237 million, with comparable sales growth of 5.5% to 7.5% over the prior year [18] - Management remains cautious due to broader economic uncertainties but is optimistic about the back-to-school season performance [17] Other Important Information - Cash and liquid investments exceeded $106 million at quarter end, with no debt on the balance sheet [6][14] - The company repurchased 0.6 million shares at an average cost of $13.10 per share during the second quarter [14] Q&A Session Summary Question: What are the assumptions for comparable sales for the balance of the quarter? - Management assumes a lower comp level in the low single digits to end the quarter, with potential upside if they exceed expectations [24] Question: What is driving the increase in average unit retail (AUR)? - AUR increases are attributed to a combination of higher MSRPs due to tariffs, mixed shifts in business, and lower levels of promotions [27][28] Question: What categories are seeing the most strength in private label? - The private label business is strong in denim and other key categories, reflecting a strategic focus on unique products and trend cycles [30][32] Question: What are the biggest headwinds facing the European business? - Economic conditions in Europe, particularly in Germany, and the need for better assortment differentiation are key challenges [44][45]