据《人民日报》报道，2025北京国际非遗周落下帷幕，景泰蓝、京绣等传统技艺的精湛展示，古琴 演奏、制茶技艺等雅艺的生动演绎，吸引了众多市民游客驻足观赏。然而，面对这些日常生活中罕见的 非遗项目，有游客发出疑问："这些'过时'的技艺，还有保护的必要吗？"尤其当我们将目光投向那些鲜 为人知的冷门非遗时，这一疑问更显尖锐——它们是否同样值得被珍视？ 【责任编辑：杨鑫宇】 冷门非遗是产业创新的"隐形引擎"。全国1.29万余家非遗工坊中，冷门非遗工坊虽规模较小，却带 动了特色产业链的就业增收。例如，贵州苗族蜡染技艺通过与现代设计结合，开发出时尚服饰、家居用 品等衍生品，为乡村经济注入新动力；侗族大歌在动画电影中唱响，福州软木画变身"网红"发饰，这些 创新实践表明，非遗保护不是将老手艺"供"起来，而是找到新的"打开方式"。冷门非遗的独特工艺与美 学价值，正成为人文经济学的生动实践，其转化潜力远超想象。 冷门非遗是中华优秀传统文化的重要组成部分，守护着文化的完整性与多样性。鲁班锁作为国礼赠 予联合国，以其拆装之难喻示和平之珍，彰显中国智慧；新疆维吾尔族桑皮纸制作技艺则通过"非遗 +文创"模式，成为海外华人寄托乡愁的载体。这 ...

Core Viewpoint - The article discusses the significant progress in the pilot program for new consumption formats, models, and scenarios initiated by the Ministry of Finance and the Ministry of Commerce to stimulate domestic demand and unleash consumer potential [1][2]. Summary by Sections Pilot Program Overview - The pilot program has officially announced a list of 50 cities, including all four direct-controlled municipalities and five cities with independent planning, covering major provinces across the country [2]. - The program will last for two years, with the central government providing up to 400 million yuan per city based on city size to enhance the consumption market [4]. Funding and Support Structure - Funding will be tiered based on city size: super-large cities will receive a total of 400 million yuan, large cities 300 million yuan, and other cities 200 million yuan, with funds distributed in two batches [5]. - The policy focuses on supply-side innovation, supporting the establishment of first-store economies, diverse service consumption scenarios, and collaborations with well-known IPs [5][6]. Key Support Areas - The program aims to create first-store centers and economic clusters, supporting the opening of flagship and concept stores for leading domestic and international brands [6]. - It encourages the development of diverse service consumption scenarios, enhancing cultural, health, and entertainment functions in shopping areas, and promoting night economy initiatives [6]. - The initiative also supports collaborations between local cultural resources and popular IPs to create innovative consumption experiences [6]. Economic and Employment Impact - The pilot program is expected to stimulate both consumption and employment, fostering high-quality, innovative supply to meet diverse consumer demands [7][8]. - It aims to create numerous job opportunities across various service sectors, including retail, dining, and tourism, thereby enhancing the employment absorption capacity of the service industry [7][8].

Core Insights - Vipshop's 11.11 sales event will officially start on October 20 at 8 PM, featuring significant discounts on a wide range of products, including fashion, beauty, electronics, and health supplements [1][4] - The event will include limited-time offers and a "surprise flash sale" day, where thousands of products will be at their lowest prices of the year within a 24-hour period [1][4] Group 1: Discounts and Promotions - The 11.11 event will offer discounts as deep as 85% off regular prices, with specific items like Bosideng down jackets starting at 199 yuan and MO&Co. down jackets seeing price cuts of up to 3399 yuan [1] - Sports brands will also participate, with Under Armour offering discounts as low as 1.4 times off, Fila reducing prices by up to 580 yuan, and New Balance starting at 2.5 times off [2] - Beauty products will feature additional promotions, such as a coupon for 100 yuan off purchases over 800 yuan [2] Group 2: Consumer Engagement and Incentives - The "Haizhu Enjoy Consumption Season" will launch on October 21, providing consumers with government consumption vouchers worth up to 200 yuan, applicable to various product categories [4] - The promotional strategy focuses on single-item discounts to simplify the shopping experience for consumers, eliminating the need for minimum purchase requirements [4] - Following the opening ceremony, Vipshop will introduce various themed events and promotions to maintain consumer interest and provide ongoing value [4]

Core Perspective - The event "Centennial Yongan - British Art Realm Exhibition" showcases a fusion of British aesthetics and Shanghai's cultural heritage, highlighting the collaboration between Chinese and British creative industries [1][3]. Group 1: Event Overview - The exhibition is co-organized by Bailian Group, the British Consulate in Shanghai, and the UK Department for International Trade, running from October 16 to October 28 [3]. - The event aims to provide Chinese audiences with an opportunity to experience British originality and craftsmanship [3]. Group 2: Key Themes and Participants - The exhibition features three core segments: Design Declaration (Fashion), Coexistence Plan (Sustainability), and Creative Architecture, showcasing diverse styles in fashion, home design, and jewelry [5]. - Notable brands and design firms participating include Tom Dixon, Established & Sons, Zaha Hadid Design, and Foster + Partners, among others [5]. Group 3: Statements from Officials - The British Consul General in Shanghai emphasized the city's blend of tradition and modernity, highlighting the importance of cultural exchange and innovation in design [7]. - Bailian Group's Vice President discussed the company's commitment to the fashion industry and urban renewal, aiming to enhance Shanghai's status as a fashion and design hub [9]. Group 4: Discussions and Insights - The "Design Focus" session included discussions on architecture, urban renewal, and technology applications in retail, featuring representatives from RIBA and WilkinsonEyre [11]. - Roundtable discussions addressed the role of British design in promoting cultural exchange and retail transformation, with insights from various industry experts [12]. Group 5: Future Prospects - Following the exhibition, some brands will participate in the China International Import Expo, extending the collaboration and influence of the event [17].

Core Viewpoint - The company, Lao Feng Xiang, is strategically investing in the high-end luxury market by acquiring a 20% stake in Maybach Luxury Goods Asia Pacific Ltd. for $24 million, aiming to leverage international brand resources to develop the high-end luxury market in the Asia-Pacific region [2][3]. Investment Details - Lao Feng Xiang plans to invest through its subsidiary, Lao Feng Xiang Hong Kong Ltd. (LFXHK), acquiring 2,000 voting shares in Maybach Luxury Goods, which will enhance its business development in the luxury sector [2][3]. - The investment is not related to Maybach's automotive business, focusing instead on luxury lifestyle products such as optical goods, fashion apparel, perfumes, home goods, silverware, and pet products [3]. Previous Initiatives - This is not the first move by Lao Feng Xiang in the luxury sector; in September, it established Lao Feng Xiang Luxury Sales Co., Ltd. with an investment of 50 million yuan to focus on high-end products like jewelry and watches [4]. Financial Performance - The company is facing financial pressure, with a 20.5% year-on-year decline in revenue to 56.793 billion yuan and a nearly 12% drop in net profit to 1.95 billion yuan for 2024 [5]. - The wholesale business, which accounts for over 70% of revenue, has a low gross margin of 9.39%, while retail operations have a higher margin of 23.61% [5]. Market Challenges - The traditional franchise model is seen as inadequate for the high-end transformation, with concerns about brand control and market positioning [6]. - The transition from jewelry to comprehensive luxury goods requires significant adjustments in supply chain, talent, and management, posing a challenge for the company [6].

Core Viewpoint - The company, Lao Feng Xiang, is strategically investing in the high-end luxury market by acquiring a 20% stake in Maybach Luxury Goods Asia Pacific Ltd. for $24 million, aiming to leverage international brand resources to develop the luxury goods market in the Asia-Pacific region [1][2][3]. Investment Details - Lao Feng Xiang plans to invest through its subsidiary, Lao Feng Xiang Hong Kong Ltd. (LFXHK), acquiring 2,000 voting shares in Maybach Luxury Goods, representing 20% of the post-issue capital [1][2]. - The investment is not related to Maybach's automotive business, focusing instead on luxury lifestyle products such as optical goods, fashion apparel, perfumes, home goods, silverware, and pet products [2][3]. Market Context - Maybach Luxury Goods, established in 2013, operates in 75 countries with 617 retail outlets and plans to open six high-end boutiques in Asia, one in North America, and one in Europe by 2026 [3]. - This investment follows Lao Feng Xiang's previous establishment of a luxury sales company with a capital of 50 million yuan, indicating a consistent strategy towards high-end market expansion [3]. Financial Performance - Lao Feng Xiang's financial performance has been under pressure, with a 20.5% year-on-year decline in revenue to 56.793 billion yuan and a nearly 12% drop in net profit to 1.95 billion yuan for 2024 [4]. - The company's retail business has a gross margin of 23.61%, while the wholesale business, which constitutes over 70% of revenue, has a significantly lower gross margin of 9.39% [4]. Strategic Implications - The investment is seen as a trial for brand positioning, with the potential to enhance the company's image and accumulate luxury goods operational experience [5]. - However, the investment may not lead to immediate financial improvements, and the success of the brand agency business and local production will be crucial for future growth [5][6]. - The traditional franchise model may pose challenges in adapting to the high-end market, raising concerns about brand control and the ability to support brand premium [6].

Core Viewpoint - The company, Lao Feng Xiang, plans to invest a total of $24 million to acquire a 20% stake in Maybach Luxury Asia Pacific Co. Limited through its subsidiary, Lao Feng Xiang Hong Kong Limited [1] Investment Details - The investment will involve the subscription of 2,000 voting common shares issued by Maybach Luxury Asia Pacific [1] - The total investment amount is $24 million [1] Business Scope of Maybach Luxury Asia Pacific - Maybach Luxury Asia Pacific's operations do not include Maybach automobiles but focus on luxury goods [1] - The categories of products include optical products, equestrian gear, fashion apparel, sports goods, home goods, stationery, silverware, perfumes, and pet products [1]

Core Points - The Ministry of Finance and the Ministry of Commerce issued a notification on September 30 to launch pilot projects for new consumption formats, models, and scenarios in approximately 50 cities across the country, with a funding support of up to 400 million yuan per city based on city size [1][2] Funding Support - The central government will provide tiered financial support based on city size: 400 million yuan for super-large cities, 300 million yuan for large cities, and 200 million yuan for other cities, with funds distributed in two batches [2][3] Focus Areas for Innovation - The policy emphasizes supply-side innovation to enhance the consumption market through three main dimensions: 1. Establishing a comprehensive service system for new product launches, including the creation of launch centers and platforms for various sectors [3] 2. Promoting diverse service consumption scenarios, including the development of cultural, health, and entertainment consumption areas, and enhancing night-time economy [3][4] 3. Supporting collaborations between quality consumption resources and well-known intellectual properties (IPs) to create innovative consumption experiences [4] Economic Impact - The pilot projects aim to stimulate employment and drive industry innovation by focusing on new consumption formats and enhancing service sectors such as retail, hospitality, and cultural entertainment, thereby creating more job opportunities [5] Evaluation Criteria - Cities interested in applying for the pilot program will be evaluated based on their market construction, business environment, and potential for consumption market development, with strict regulations on the use of funds to prevent misuse [7]

Core Viewpoint - The recent announcements from the Ministry of Finance and the Ministry of Commerce aim to stimulate consumption through new policies, focusing on innovative consumption scenarios and enhancing the international consumption environment [1][5]. Group 1: New Consumption Models and Scenarios - The Ministry of Finance and the Ministry of Commerce issued a notification to support around 50 cities in exploring new consumption models, particularly targeting large cities with significant population and development potential [2][6]. - The policy implementation period is set for two years, with a focus on enhancing the service system for new consumption models, including the establishment of launch centers and platforms for product releases [3][4]. - The initiative encourages innovation in service consumption scenarios, integrating digital technologies like AI and the metaverse into various sectors such as entertainment, tourism, and health [3][4]. Group 2: Financial Support and Incentives - Central financial support will be provided to pilot cities, with major cities receiving up to 4 billion yuan and other cities receiving 2 billion yuan during the implementation period [4][5]. - The funding will be distributed in two batches, with initial funds allocated based on performance evaluations [4][5]. Group 3: International Consumption Environment - A separate notification focuses on building an international consumption environment, with financial support for international consumption center cities and other cities with strong consumption potential [5][6]. - The initiative aims to enhance the quality of consumption supply, focusing on themes like digital, green, and cultural tourism, while also promoting local brands with international influence [6][7]. - Measures will be taken to optimize foreign payment services and improve the overall service level for international visitors, including multilingual support and enhanced payment facilities [7].

Core Viewpoint - The Ministry of Finance and the Ministry of Commerce are launching pilot projects for new consumption formats, models, and scenarios to enhance domestic demand and support high-quality economic development [1][2]. Group 1: Overall Requirements - The policy aims to boost consumption by supporting pilot cities in establishing a service system for new consumption formats, enhancing service quality, and promoting diverse consumption needs [1][2]. - Approximately 50 cities will be supported, focusing on large cities with significant population and development potential, with a two-year implementation period [1][2]. Group 2: Support Directions - The initiative will support the establishment of first-release economic service systems, including the creation of first-release centers and platforms for new product launches in various sectors [2][3]. - It encourages innovation in service consumption scenarios, integrating digital technologies in sectors like entertainment, tourism, and health to create new consumer experiences [3][4]. - The program will promote cross-industry collaborations leveraging quality resources and well-known intellectual properties (IPs) to develop immersive consumption spaces [4]. Group 3: Work Procedures - Local governments are responsible for organizing city applications, with specific guidelines for proposal submissions and a focus on optimizing consumption structures [5][6]. - A competitive evaluation process will determine the selected pilot cities based on their implementation plans and market potential [6][7]. - Financial support will be provided to pilot cities, with funding amounts varying based on city classification, and performance evaluations will influence future funding [7]. Group 4: Work Requirements - Provincial departments are tasked with coordinating efforts, establishing performance indicators, and ensuring effective management of pilot projects [8][9]. - There will be strict financial oversight to ensure funds are used appropriately and to prevent misuse [8][9]. - Promotion of the initiative will be conducted through various channels to encourage participation from industry stakeholders and the public [9].