Core Viewpoint - The article discusses the impact of the U.S.-China trade war and tariff policies on American consumers, particularly those who frequently purchase goods from China. It highlights how recent changes in tariff regulations and shipping costs have led to a significant shift in consumer behavior, with many buyers becoming more cautious and selective in their purchases [1][35]. Group 1: Consumer Behavior Changes - American consumers, like Mary, have become more hesitant to make purchases from China due to increased shipping costs and tariffs, leading to a more calculated approach to shopping [3][25]. - The cancellation of the small package tax exemption has resulted in higher costs for consumers, making previously affordable items significantly more expensive [5][6]. - Consumers are now more inclined to compare prices and seek alternatives, reflecting a shift from impulsive buying to a more restrained shopping mentality [25][26]. Group 2: Impact on E-commerce and Trade - The trade war has prompted a surge in cross-border e-commerce activities, with platforms like Taobao experiencing a significant increase in downloads and usage among American consumers during the initial phases of the tariff announcements [13][14]. - Despite the promotional efforts during events like "618," many small and medium-sized businesses are struggling to attract consumers due to the adverse effects of tariffs and rising shipping costs [35][36]. - The overall volume of business for companies involved in cross-border e-commerce has declined, with some reporting a drop of 15%-20% in sales due to the increased costs associated with tariffs and shipping [37][38]. Group 3: Shipping and Logistics Challenges - The rising shipping costs have led to a reevaluation of logistics strategies among consumers, with many seeking alternative shipping methods or reconsidering their purchasing decisions altogether [9][29]. - Consumers are increasingly sharing information about shipping costs and strategies on forums, indicating a community-driven approach to navigating the complexities of international shipping [26][28]. - The logistics challenges have also affected sellers, who are now required to absorb additional costs related to tariffs and shipping, impacting their profit margins significantly [36][38].

Core Viewpoint - Despite a significant drop in stock price following the release of its 2024 annual report, Chaoyang Technology (SZ002981) reported a solid performance in terms of revenue and net profit, although there are concerns regarding a stalled construction project that has raised questions about the company's operational efficiency and future prospects [1][2][19]. Financial Performance - In 2024, Chaoyang Technology achieved an operating revenue of 1.734 billion yuan, representing a year-on-year increase of 21.24%. However, the net profit attributable to shareholders was 113 million yuan, showing a decline of 3.31%. The net profit after deducting non-recurring items was 105 million yuan, which is a 32.20% increase year-on-year [1][19]. Project Status - The "Modernized Electroacoustic Product Production Base Construction Project," which was announced as terminated in 2021, remains listed as an ongoing project in the financial statements, with construction progress stagnating at 60.60% since 2021. The company has also made a provision for impairment of 3.1939 million yuan related to this project in its 2024 report [1][10][19]. - The project was initially intended to enhance production capacity for in-ear and Bluetooth headphones, with projected annual revenues of 379 million yuan and net profits of approximately 39.15 million yuan once operational [7][19]. Operational Challenges - The North Company, a wholly-owned subsidiary of Chaoyang Technology, has experienced a continuous decline in revenue, turning from profit to loss in 2022, and its performance is no longer reported separately in the 2024 annual report [2][31]. - The construction of the electroacoustic project has faced significant delays due to legal disputes with the contractor, which led to a complete halt in construction since 2021. Attempts to restart the project were disrupted by the sudden passing of the company's chairman in early 2024 [26][30][31]. Market Position - Chaoyang Technology has established production bases in various regions, including Dongguan, Guangzhou, Laiwu, and Hezhou, as well as an overseas base in Vietnam. However, the North Company, which was intended to expand the company's market presence in northern China, has become increasingly marginalized within the corporate structure [31][32]. - The North Company's net profit has significantly declined from 6.275 million yuan in 2020 to a loss of 1.365 million yuan in 2022, and it has not appeared in the list of significant subsidiaries affecting the company's net profit in the last two years [32][33].

创业板风险提示 本次发行股票拟在创业板市场上市，创业板公司具有创新投入大、新旧产业融 合存在不确定性、尚处于成长期、经营风险高、业绩不稳定、退市风险高等特 点，投资者面临较大的市场风险。投资者应充分了解创业板市场的投资风险及 本公司所披露的风险因素，审慎作出投资决定。 天键电声股份有限公司 MINAMI ACOUSTICS LIMITED （江西省赣州市于都县上欧工业小区宝矿路 66 号） 首次公开发行股票并在创业板上市 招股说明书 （无锡市新吴区菱湖大道 200 号中国物联网国际创新园 F12 栋） 保荐机构（主承销商） 天键电声股份有限公司 招股说明书 发行人声明 中国证监会、交易所对本次发行所作的任何决定或意见，均不表明其对发 行人注册申请文件及所披露信息的真实性、准确性、完整性作出保证，也不表 明其对发行人的盈利能力、投资价值或者对投资者的收益作出实质性判断或保 证。任何与之相反的声明均属虚假不实陈述。 根据《证券法》的规定，股票依法发行后，发行人经营与收益的变化，由 发行人自行负责；投资者自主判断发行人的投资价值，自主作出投资决策，自 行承担股票依法发行后因发行人经营与收益变化或者股票价格变动引致的 ...

天键电声股份有限公司 首次公开发行股票并在创业板上市发行公告 保荐人（主承销商）： 特别提示 天键电声股份有限公司（以下简称"天键股份"、"发行人"或"公司"）根据中 国证券监督管理委员会（以下简称"证监会"）《证券发行与承销管理办法》（证监 会令[第 208 号]）（以下简称"《管理办法》"）、《首次公开发行股票注册管理办法》 （证监会令[第 205 号]）（以下简称"《注册办法》"），深圳证券交易所（以下简称 "深交所"）《深圳证券交易所首次公开发行证券发行与承销业务实施细则》（深证 上[2023]100 号，以下简称"《业务实施细则》"）、《深圳市场首次公开发行股票网 上发行实施细则》（深证上〔2018〕279 号）（以下简称"《网上发行实施细则》"）、 《深圳市场首次公开发行股票网下发行实施细则（2023 年修订）》（深证上〔2023〕 110 号）（以下简称"《网下发行实施细则》"）、《深圳证券交易所创业板投资者适 当性管理实施办法（2020 年修订）》（以下简称《投资者适当性管理办法》）和中 国证券业协会（以下简称"证券业协会"）《首次公开发行证券承销业务规则》（中 证协发〔2023〕18 号）（ ...

创业板风险提示 本次发行股票拟在创业板市场上市，创业板公司具有创新投入大、新旧产业融 合存在不确定性、尚处于成长期、经营风险高、业绩不稳定、退市风险高等特 点，投资者面临较大的市场风险。投资者应充分了解创业板市场的投资风险及 本公司所披露的风险因素，审慎作出投资决定。 天键电声股份有限公司 MINAMI ACOUSTICS LIMITED （江西省赣州市于都县上欧工业小区宝矿路 66 号） 首次公开发行股票并在创业板上市 招股意向书 保荐机构（主承销商） （无锡市新吴区菱湖大道 200 号中国物联网国际创新园 F12 栋） 天键电声股份有限公司 招股意向书 发行人声明 | 发行股票类型 | 人民币普通股（A 股） | | | | | --- | --- | --- | --- | --- | | 发行股数 | 本次发行 万股，占发行后总股本比例为 2,906 发行全部为新股发行，原股东不公开发售股份 | | | 25%，本次 | | 每股面值 | 人民币 | 1.00 | 元 | | | 每股发行价格 | 人民币【】元 | | | | | 预计发行日期 | 年 月 日 2023 | 5 | 29 | | | ...

共创业板风险提示 本次发行股票拟在创业板市场上市，创业板公司具有创新投入大、新旧产业融 合存在不确定性、尚处于成长期、经营风险高、业绩不稳定、退市风险高等特 点，投资者面临较大的市场风险。投资者应充分了解创业板市场的投资风险及 本公司所披露的风险因素，审慎作出投资决定。 天键电声股份有限公司 MINAMI ACOUSTICS LIMITED （江西省赣州市于都县贡江镇上欧工业小区齐民路 66 号） 首次公开发行股票 并在创业板上市招股说明书 （注册稿） 本公司的发行申请尚需经交易所和中国证监会履行相应程序。本招股说明书 以正式公告的招股说明书作为投资决定的依据。 （无锡市新吴区菱湖大道 200 号中国物联网国际创新园 F12 栋） （注册稿）不具有据以发行股票的法律效力，仅供预先披露之用。投资者应当 保荐机构（主承销商） 天键电声股份有限公司 招股说明书（注册稿） 发行人声明 中国证监会、交易所对本次发行所作的任何决定或意见，均不表明其对发 行人注册申请文件及所披露信息的真实性、准确性、完整性作出保证，也不表 明其对发行人的盈利能力、投资价值或者对投资者的收益作出实质性判断或保 证。任何与之相反的声明均属虚假 ...

创业板风险提示 本次发行股票拟在创业板市场上市，创业板公司具有创新投入大、新旧产业融 合存在不确定性、尚处于成长期、经营风险高、业绩不稳定、退市风险高等特 点，投资者面临较大的市场风险。投资者应充分了解创业板市场的投资风险及 本公司所披露的风险因素，审慎作出投资决定。 天键电声股份有限公司 MINAMI ACOUSTICS LIMITED （江西省赣州市于都县贡江镇上欧工业小区齐民路 66 号） 首次公开发行股票 并在创业板上市招股说明书 （注册稿） 本公司的发行申请尚需经交易所和中国证监会履行相应程序。本招股说明书（注 册稿）不具有据以发行股票的法律效力，仅供预先披露之用。投资者应当以正式 公告的招股说明书作为投资决定的依据。 （无锡市新吴区菱湖大道 200 号中国物联网国际创新园 F12 栋） 保荐机构（主承销商） 天键电声股份有限公司 招股说明书（注册稿） 发行人声明 中国证监会、交易所对本次发行所作的任何决定或意见，均不表明其对发行 人注册申请文件及所披露信息的真实性、准确性、完整性作出保证，也不表明其 对发行人的盈利能力、投资价值或者对投资者的收益作出实质性判断或保证。任 何与之相反的声明均属虚假不 ...