家电家居一体化趋势下，消费者从"买产品"向"买解决方案"加速进阶。《2025中国家电消费趋势白皮 书》显示，超70%的消费者购买家电时优先考虑"场景适配性"与"全屋一体化设计"。Suning Max淮海路 店店长王以升介绍，9月以来，中央空调、风管机等需预埋管线的前置家电需求显著上升，"我们会协助 消费者提前确定型号与尺寸，确保与装修环节无缝对接。" 双11提前至国庆档，大促全程持续44天。家装行业链条长、环节多，整个服务周期长、过程较复杂。业 内人士指出，通过"国庆抢先+双11延续"的节奏安排，消费者可在更宽松的周期内灵活规划前置家电的 采购与整体装修进度。依托苏宁易购完整的供应链体系与服务能力，用户将实现"即订即装、省心焕 新"的便捷置家体验。 近日，以"不等双11"为主题的2025苏宁易购双11嘉年华暨家电"超级补"发布会在南京举行。苏宁易购宣 布，将于9月30日率先开启双11大促，并推出针对刚需、升级及前置类家电需求的"超级补"计划，打造 双11家电消费主场。其中，"家装优选"产品线聚焦中央空调、全屋净水、嵌入式厨电、智能门锁的一体 化解决方案，提供"产品+设计+局改"全案式服务，消费者可享20%让利 ...

Core Viewpoint - Gree Electric's "Dong Mingzhu Health Home" brand is expanding its national presence with the opening of its first flagship store in Changsha, Hunan, focusing on a comprehensive health living solution through immersive experiences and smart technology [1][2]. Group 1: Store Opening and Concept - The flagship store, covering over 1,000 square meters, emphasizes a health concept centered around "air-water-diet" and aims to provide a full-home health living solution [1]. - The store features five experiential areas including air conditioning, refrigerators, washing machines, whole-house water purification, and small appliances, allowing consumers to experience a "one-click linkage" health living scenario [2]. Group 2: Strategic Expansion Plans - Gree plans to open 3,000 "Dong Mingzhu Health Home" stores nationwide by 2025, with the Changsha flagship serving as a benchmark for the Central China region and promoting the health living concept [4]. Group 3: Marketing and Brand Strategy - The opening event will include a live broadcast featuring Gree's chairman Dong Mingzhu and her former co-stars from a popular variety show, aiming to connect emotionally with the audience and enhance brand youthfulness and entertainment marketing [5]. - The integration of product experience, celebrity IP, and live marketing is expected to strengthen the brand's technological image and reach younger demographics, potentially creating a "breakthrough" effect [8]. Group 4: Industry Positioning and Transformation - Gree is accelerating its transformation into the health home sector, leveraging its patented technologies in air conditioning, water purification, and cold chain preservation to establish a comprehensive health protection system [6]. - The opening of the Changsha flagship store marks Gree's deep penetration into the Central China market and sets a standard for future nationwide store operations [6].