Group 1 - The 28th Chengdu International Auto Show is held from August 29 to September 7, showcasing over 1,600 vehicles from nearly 120 domestic and international brands, with a total exhibition area of 220,000 square meters [1] - The show highlights the acceleration of competition in smart technology, with L2-level assisted driving penetration expected to reach nearly 60% in 2024 and over 70% for smart cockpit installations [1] - Li Auto introduced its i8, MEGA, and L series models, announcing the full rollout of its VLA driver model on September 10, which aims to enhance vehicle performance and user experience [1] Group 2 - Lantu Motors launched the 2026 Lantu Dreamer for pre-sale and showcased the Lantu Zhaiguang L, emphasizing the importance of the Chengdu market for its growth [2] - XPeng Motors delivered the first batch of its new XPeng P7 on the opening day of the auto show, highlighting the high acceptance of new technologies among Chengdu consumers [2] - BYD showcased its extensive technology capabilities with dynamic demonstrations of its "Eye of the Sky" system and "Megawatt Flash Charge" technology, enhancing consumer engagement through immersive experiences [2] Group 3 - The auto show features a record high area for new energy brands, with major brands like Mercedes-Benz, BYD, and Ford showcasing their latest electric models [3] - Chengdu's automotive industry has seen significant growth, with a production increase of 29.4% year-on-year, reaching 340,000 vehicles in the first five months of 2025, and a remarkable 402% increase in new energy vehicle production [3] - The city has implemented a development plan focusing on new energy and intelligent connected vehicles, aiming to enhance local supply chain collaboration and increase local component supply rates [4]

Core Insights - The Chengdu Auto Show has become a pivotal event for the automotive industry in China, showcasing the latest models and technologies, particularly in the context of smart driving and new energy vehicles [2][3][7] - The launch of the Huawei-backed model "Shangjie H5" at a starting price of 169,800 yuan has generated significant interest, with over 25,000 pre-orders within an hour, indicating strong market demand [1][6] - Chengdu is positioned as a key hub for the commercialization of intelligent driving technologies, with a focus on the mainstream price range of 150,000 to 200,000 yuan, which aligns with the growing penetration of advanced driving assistance systems [5][6][10] Group 1: Smart Driving Developments - Chengdu is redefining its strategic value as a core testing ground for smart driving technologies, transitioning from technical competition to practical application [3][7] - The city has become a launch platform for major automotive brands to debut their latest intelligent driving systems, making it a barometer for industry trends [5][6] - The penetration rate of L2-level assisted driving in China has surpassed 50%, positioning the country as a global leader in this technology [3][10] Group 2: New Energy Vehicle Growth - Chengdu has emerged as a significant player in the new energy vehicle market, with a total of 1.08 million electric vehicles, making it the leading non-restricted city in terms of electric vehicle ownership [8][10] - The production of new energy vehicles in Sichuan province has surged, with a notable increase in market share, indicating a robust growth trajectory for the region [10][11] - The city is expected to become a critical pillar in China's new energy vehicle landscape, with projections indicating that the southwest region will produce over 3 million new energy vehicles by 2025 [10][11] Group 3: Technological Adaptation for Local Markets - Automotive companies are increasingly customizing their technologies to meet the unique demands of the southwestern market, addressing local road conditions and climate challenges [14][16] - The development of charging infrastructure is crucial, with plans to significantly increase the number of charging stations in the region to support the growing number of electric vehicles [17][19] - Innovations in battery technology and charging solutions are being showcased at the Chengdu Auto Show, reflecting the industry's response to regional needs and consumer preferences [19]

Core Insights - The Chinese automotive industry is shifting from a "configuration war" to a focus on niche markets, with off-road vehicles becoming a significant area of competition [3] - The self-driving travel market in China is projected to exceed 2 trillion yuan, with 80.5% of car owners planning their first trip within three months of purchase [3] - The sales of off-road vehicles in China are expected to reach 940,000 units in 2024, representing a 70% year-on-year increase [3] Group 1: Market Trends - The off-road vehicle market is evolving to meet urban comfort needs while retaining essential off-road capabilities, leading to the emergence of "light off-road" concepts [4] - Companies like JETOUR are launching new brands and models aimed at creating a comprehensive travel ecosystem, with the JETOUR L7 PLUS priced between 109,900 and 151,900 yuan [4][5] - The demand for off-road vehicles is increasing among families, with 56.3% of travelers opting for SUVs or off-road vehicles [3] Group 2: Technological Advancements - The integration of smart technology in off-road vehicles is crucial, as traditional models often lack advanced features [6] - The launch of the MANSHI M817, positioned as the "first smart off-road vehicle," incorporates advanced driving assistance systems and aims to enhance urban usability [6][7] - Ford is also advancing its smart technology offerings with the introduction of the electric and range-extended versions of the LIMA model, featuring high-level driving assistance capabilities [7][8] Group 3: Consumer Engagement - JETOUR is actively engaging with consumers through events and a comprehensive ecosystem that includes over 3,000 service stations and partnerships with various lifestyle brands [10] - Ford's outdoor theme park in Shandong aims to create a community experience, attracting visitors and enhancing brand engagement [10][11] - The shift in consumer behavior from merely needing a vehicle to seeking a lifestyle experience is becoming evident, with companies focusing on personalized offerings to build brand loyalty [11]

Core Viewpoint - The 28th Chengdu International Auto Show serves as a significant indicator for the automotive market during the "golden September and silver October" period, highlighting the shift from traditional fuel vehicles to new energy and intelligent vehicles in China's automotive industry [3][5][6]. Group 1: Event Overview - The Chengdu Auto Show, held from August 29 to September 7, features nearly 120 automotive brands and over 1,600 models, covering various industry hotspots with an exhibition area of 220,000 square meters [4]. - The total contract amount for the 2024 Chengdu Auto Show is reported to be 5.86 billion yuan [3]. Group 2: Absence of Luxury Brands - Notable luxury brands such as Rolls-Royce, Bentley, and Lamborghini are absent from the Chengdu Auto Show, contrasting with the presence of domestic brands like Chery [5][6]. - The absence of luxury brands is seen as a reflection of the market transformation, with a decline in sales for imported luxury vehicles noted in recent years [5][6]. Group 3: Sales Trends - Data indicates a significant decline in sales growth for luxury brands, with Rolls-Royce experiencing a domestic sales growth rate of -9%, -12%, and -40% from 2022 to 2024, respectively [6]. - The overall market for imported luxury cars has seen a downturn, with a projected acceleration in decline for 2024 [5][6]. Group 4: Cost-Benefit Analysis - The high costs of participating in A-level auto shows, estimated at around 40 million yuan, combined with low transaction rates (below 5%) for luxury brands, have led to a reassessment of their participation value [6]. - Luxury brands are shifting focus towards more targeted marketing channels, such as high-end tasting events and private customization activities [6]. Group 5: Joint Ventures and New Energy Focus - Many joint venture brands are leveraging the Chengdu Auto Show to showcase new products, aiming to break through in the competitive new energy market [7][8]. - The market share for mainstream joint venture brands in the new energy vehicle sector is reported at 3.6%, reflecting a decline [8]. Group 6: Product Launches and Market Strategy - Several brands, including SAIC Volkswagen and Ford, are launching significant new products at the Chengdu Auto Show, indicating a strategic push in the new energy vehicle segment [7][8]. - Companies are increasingly opting to release products ahead of major auto shows to gain visibility and test market reactions, as traditional auto shows lose their role as primary platforms for new vehicle launches [11][12]. Group 7: Competitive Landscape - The competitive landscape in the new energy vehicle market is intensifying, with traditional automakers accelerating their transformation and new entrants offering high-cost performance models [13]. - Price adjustments, such as NIO's new ES8 model being priced significantly lower than its predecessor, may trigger a new round of price wars in the market [12][13].

Core Insights - The Chengdu Auto Show has become a critical platform for the automotive industry, showcasing new models and technologies, particularly in the context of smart driving and electric vehicles [2][3][4][5][6][7]. Group 1: Smart Driving and Technology - Chengdu is emerging as a key hub for smart driving commercialization, with a significant focus on the practical application of advanced driving technologies [4][5]. - The Chengdu Auto Show features major automotive brands unveiling their latest smart driving systems, indicating a shift from technology validation to large-scale implementation [5][6]. - The price range of 150,000 to 200,000 yuan is identified as a critical segment for the penetration of advanced driving technologies, aligning with the market's demand for affordable smart vehicles [5][6]. Group 2: Electric Vehicle Market Dynamics - The city of Chengdu has become a central player in China's electric vehicle market, with a significant increase in the production and sales of new energy vehicles [7][9][10]. - As of mid-2023, Chengdu's electric vehicle ownership reached 1.08 million, making it the leading non-restricted city in terms of electric vehicle penetration [10][11]. - The region is projected to become a "third pole" for new energy vehicles in China, with expectations of producing over 3 million units by 2025 [10][11]. Group 3: Industry Ecosystem and Infrastructure - Chengdu's automotive ecosystem includes over 500 supporting enterprises, creating a comprehensive supply chain from manufacturing to component production [14]. - The city is addressing challenges related to charging infrastructure, with plans to significantly increase the number of charging stations by 2030 [18]. - Innovations in charging technology, such as high-voltage fast charging, are being showcased at the Chengdu Auto Show, reflecting the industry's response to infrastructure challenges [19].

Group 1 - The 2025 Chengdu Auto Show features an exhibition area of 220,000 square meters, attracting nearly 120 brands and over 1,600 vehicle models, including various types of new energy vehicles [1] Group 2 - Buick has launched its high-end new energy sub-brand "至境" with the first model, the 至境L7, which is a mid-large luxury sedan with dimensions of 5032×1952×1500mm and a wheelbase of 3000mm [2][4] - The 至境L7 features a sleek design with a closed front face, starry L-shaped headlights, and a minimalist interior equipped with Qualcomm's SA8775P chip and laser radar [4] - The vehicle is powered by a range-extended power system with a 1.5T engine and a 252kW drive motor, offering a pure electric range of 302km and a comprehensive range of 1400km [4] Group 3 - The问界M7 EV is undergoing a major redesign, built on the赛力斯魔方 platform, with an increase in length to 5080mm and a wheelbase of 3030mm [5][7] - The new model adopts a "鲲鹏美学" design and features a closed front face, dual-wing light group, and a minimalist interior with advanced driver assistance systems [7][9] - The问界M7 EV is equipped with a CATL battery pack, offering a pure electric range of over 700km and supporting fast charging [9] Group 4 - Ford's Bronco has made its global debut at the Chengdu Auto Show, maintaining the design of its fuel version while introducing a new energy variant [10][12] - The Bronco's dimensions for the range-extended version are 5025×1960×1825mm, with a wheelbase of 2950mm, and it features a simplified interior focused on comfort and technology [12] - The pure electric version boasts a range of 650km, while the range-extended version offers a combined range of 1220km [13] Group 5 - The 2026款海豹07 DM-i has been unveiled with upgraded configurations, including laser radar and enhanced driver assistance capabilities, with dimensions of 4995×1900×1495mm [14][16] - The vehicle features a stylish design and is powered by a 1.5T plug-in hybrid system, providing a pure electric range of 70km and 125km [16] Group 6 - The仰望U8L has started pre-sales with a starting price of 1.3 million, featuring a length increase of 81mm and a wheelbase of 3250mm [18] - The vehicle is equipped with a 2.0T range-extended power system, delivering a total power output of 880kW and a peak torque of 1280Nm [19] Group 7 - The 极氪9X is now available for pre-order, priced between 479,900 and 569,900 yuan, built on the浩瀚-S architecture [20][22] - The vehicle features a luxurious design with dimensions of 5239×2029×1819mm and is equipped with advanced interior technology and a powerful hybrid powertrain [22][24] Group 8 - The 高山7 from Great Wall's Wei brand will begin pre-sales on September 10, with dimensions of 5050×1960×1900mm and a wheelbase of 3085mm [26] - The vehicle features a luxurious interior with advanced technology and a hybrid powertrain, providing a comprehensive power output of 337kW [28] Group 9 - The 风神L8 PHEV is positioned as a compact SUV with a pre-sale price of 129,900 to 149,900 yuan, featuring dimensions of 4762×1910×1677mm [29][31] - The vehicle is equipped with a 1.5T engine and electric motor combination, offering a maximum power of 265kW and various battery options for different electric ranges [33] Group 10 - The 星途星纪元E05 is a mid-size SUV with dimensions of 4780×1890×1725mm, featuring a sporty design and advanced interior technology [34][36] - The vehicle is powered by a 1.5T range-extended system, providing a pure electric range of 165km [38] Group 11 - The 尚界H5 has started pre-sales with a price of 169,800 yuan, offering both pure electric and range-extended versions [39][41] - The vehicle features a modern design with a closed front face and advanced technology, including a maximum power output of 150kW and a comprehensive range of 1360km [43]

Group 1: Event Overview - The 28th Chengdu International Auto Show opened on August 29, showcasing nearly 120 automotive brands and over 1,600 vehicles across an exhibition area of 220,000 square meters [1] - The event features 12 major exhibition halls and outdoor areas, covering various industry hotspots including complete vehicles, modified cars, humanoid robots, and three electric systems [1] Group 2: Domestic Brands Highlights - Domestic brands showcased strong performance, with the "Luxury Pavilion" being a major highlight, featuring Chery Group's brands including Chery, Exeed, iCAR, and Jietu [2] - Chery's new luxury hybrid off-road product series, Chery Zongheng, made its debut, attracting significant consumer attention [2] - BYD dominated Hall 9, presenting its brands such as Dynasty, Ocean, and Tengshi, along with new technologies like the "God Eye" system and "Megawatt Flash Charge" [2] - Changan showcased its brands including Changan, Changan Mazda, and Avita, emphasizing its innovations in the new energy and intelligent sectors [2] Group 3: New Models and Innovations - Several new models from domestic brands were unveiled, including Zeekr's flagship SUV Zeekr 9X and Geely's new Star Yue L [3] - Lantu's new model, Lantu Zhiyin, featuring Huawei's advanced driving system, was also highlighted [3] - Dongfeng's first model post-formation, Dongfeng Fengshen L8, was launched, providing more options for consumers [3] Group 4: New Forces and Technological Innovations - New force brands like Li Auto and Leap Motor showcased significant technological advancements, including Li Auto's next-generation driver assistance technology [4] - Xiaomi Auto made its debut at the show, indicating its strong commitment to the automotive sector [4] - Other brands like NIO and Huawei expanded their exhibition space to present their latest products and technologies [4] Group 5: Foreign and Joint Venture Brands - Despite the absence of several luxury brands, foreign and joint venture brands showcased their commitment to "electrification" and "localization" [5] - Mercedes-Benz introduced the new AMG CLE 53 4MATIC+ convertible and a new electric CLA, highlighting its product and technology advancements [5] - Audi's 27-star models, including the Q6L e-tron family, were prominently featured [6] Group 6: Market Stimulus and Consumer Engagement - The Chengdu Auto Show serves as a significant platform for stimulating regional automotive consumption, with various purchase incentive policies introduced [8] - The Chengdu Municipal Bureau launched a "purchase subsidy" policy, offering up to 20,000 yuan per vehicle for trade-ins [8] - The event also focused on showcasing cutting-edge new energy vehicles and smart technologies, enhancing consumer awareness and acceptance [8] Group 7: Future Prospects - The 2025 Chengdu Auto Show is expected to bring new vitality and opportunities to the automotive industry, reflecting the rise of domestic brands, innovations from new forces, and the localization efforts of foreign and joint venture brands [9] - The introduction of purchase stimulus policies is anticipated to further invigorate the automotive consumption market in the central and western regions of China [9]

Group 1: Event Overview - The 2025 Chengdu Auto Show, one of China's four major A-level auto exhibitions, will take place from August 29 to September 7 at the West Expo City, featuring over 120 domestic and international automotive brands with more than 1,600 vehicles on display across a total area of 220,000 square meters [1] Group 2: New Vehicle Highlights - The new Avita 06, a mid-size sedan, will feature an upgraded power system with a 45-degree CATL "Xiaoyao Super Extended Hybrid Battery," expected to enhance range and energy consumption performance [3] - The Avita 06 will offer two pure electric versions with ranges of 600 km and 650 km, while the extended range version will have a pure electric range of 230 km [3] - The Yangwang U8L, a flagship model based on the U8, has a pre-sale price of 1.3 million yuan and features a 200 mm longer wheelbase, luxurious design options, and advanced driving assistance systems [4] - The new Volvo XC70, based on the SMA super hybrid architecture, will begin pre-sales on August 27, emphasizing safety and featuring a 1.5T hybrid engine with a pure electric range of 200 km [6] - The BMW M2 CS, the second CS series model in the Chinese market, will enhance aerodynamic performance and weight reduction, featuring a 3.0T twin-turbo inline-six engine with a maximum output of 530 horsepower [7][9] - The Ford Mustang Mach-E, a new energy vehicle, will debut at the show with a maximum range of 650 km for the pure electric version and 1,220 km for the extended range version [11][12] - The Jietu Mountain Sea L7 PLUS, a mid-size SUV, has a pre-sale price starting at 129,900 yuan, featuring a hybrid powertrain with a maximum output of 265 kW and a pure electric range of 220 km [13][16] - The Zeekr 9X, a flagship luxury SUV, will open for pre-sale during the show, featuring advanced AI and hybrid technology with a 0-100 km/h acceleration time of around 3 seconds [17][19]

Core Viewpoint - The article discusses the launch of the Ford Mustang, an electric vehicle that combines the legacy of the original Mustang with modern electric and intelligent technologies, aiming to cater to adventurous consumers seeking outdoor experiences and exploration [6][64]. Group 1: Historical Significance - The Ford Mustang has a rich history, having won the BAJA 1000 race 32 times over 50 years, establishing itself as a dominant force in off-road performance [4]. - The original Mustang was the first four-wheel drive vehicle to win the BAJA 1000, a feat that remains unmatched [3]. Group 2: Electric Vehicle Development - The new Mustang is built on a pure electric platform, marking a significant strategic move for Ford in the electric vehicle market [10]. - The electric version features a 105.4 kWh battery, achieving a CLTC range of 650 km, which is impressive for a vehicle of its size [23]. - The range-extended version includes a 43.7 kWh battery, offering a CLTC electric range of 220 km and a combined range of 1220 km, suitable for long-distance travel [28][30]. Group 3: Design and Features - The Mustang maintains a rugged, muscular design reminiscent of its predecessor while incorporating modern technological elements [12][14]. - It features a semi-hidden grille and a streamlined design to enhance aerodynamics and improve range [17]. - The vehicle is equipped with advanced smart driving capabilities, including laser radar and over 30 high-precision sensors, aiming for top-tier performance in intelligent driving [36][37]. Group 4: User Experience and Community Engagement - The Mustang includes a unique "Off-Road Route Book" feature, allowing users to explore over 100 curated routes, enhancing the outdoor experience [40][41]. - Ford has established off-road theme parks to promote community engagement and outdoor exploration, reinforcing its commitment to adventure and lifestyle [48][49]. - The vehicle is designed for users seeking to escape urban life and embrace nature, aligning with a growing trend of exploration and adventure among consumers [55][64]. Group 5: Market Positioning - The Mustang targets consumers who value exploration and adventure, distinguishing itself in a market characterized by product homogeneity [62][63]. - Ford's efforts in electric and intelligent vehicle development reflect its commitment to adapting to the evolving automotive landscape in China [66].