Core Insights - The 28th Chengdu International Auto Show opened with the theme "Leading the Trend, Moving Towards New Directions," featuring nearly 120 automotive brands and over 1,600 vehicles displayed across 220,000 square meters [1][10] - The event highlights the strong performance and confidence of domestic brands, with significant showcases from companies like Chery, BYD, and Chang'an [3][4][6] Domestic Brands - Chery Group showcased its brands including Chery, Exeed, and iCAR, with the debut of the Chery Zongheng luxury hybrid off-road series [3] - BYD dominated its exhibition area with advanced technologies like the "God Eye" system and "Megawatt Flash Charge," emphasizing its leadership in smart driving and charging technology [3] - Chang'an presented a comprehensive layout in the fields of new energy and intelligence, featuring brands like Chang'an Mazda and Avita [3] New Energy Vehicles - Several new models from domestic brands were unveiled, including Zeekr's flagship SUV Zeekr 9X and Geely's new Star model, showcasing modern design and technology [4] - The event also highlighted the launch of the Dongfeng Fengshen L8, marking the first model from the newly established Dongfeng Yipai Technology [4] New Forces and Innovations - New force brands like Li Auto and Xiaomi showcased their latest technologies, with Li Auto presenting its next-generation driver assistance technology and Xiaomi making a strong debut in the automotive sector [5][6] - Leap Motor introduced a new color for its B10 model, while NIO and other brands expanded their exhibition spaces to present new products and technologies [6] Foreign and Joint Venture Brands - Despite the absence of several luxury brands, foreign and joint venture brands like Mercedes-Benz and Audi showcased their commitment to electrification and localization in the Chinese market [7][8] - Notable launches included the new AMG CLE 53 from Mercedes-Benz and the first appearance of the Audi Q6L e-tron family [7] Market Stimulus and Consumer Engagement - The Chengdu Auto Show serves as a significant platform for stimulating automotive consumption in the central and western regions of China, with government incentives like trade-in subsidies to encourage purchases [9] - Interactive experiences and demonstrations of cutting-edge new energy vehicles and smart technologies aim to enhance consumer awareness and acceptance [9][10]

Group 1: Event Overview - The 28th Chengdu International Auto Show opened on August 29, showcasing nearly 120 automotive brands and over 1,600 vehicles across an exhibition area of 220,000 square meters [1] - The event features 12 major exhibition halls and outdoor areas, covering various industry hotspots including complete vehicles, modified cars, humanoid robots, and three electric systems [1] Group 2: Domestic Brands Highlights - Domestic brands showcased strong performance, with the "Luxury Pavilion" being a major highlight, featuring Chery Group's brands including Chery, Exeed, iCAR, and Jietu [2] - Chery's new luxury hybrid off-road product series, Chery Zongheng, made its debut, attracting significant consumer attention [2] - BYD dominated Hall 9, presenting its brands such as Dynasty, Ocean, and Tengshi, along with new technologies like the "God Eye" system and "Megawatt Flash Charge" [2] - Changan showcased its brands including Changan, Changan Mazda, and Avita, emphasizing its innovations in the new energy and intelligent sectors [2] Group 3: New Models and Innovations - Several new models from domestic brands were unveiled, including Zeekr's flagship SUV Zeekr 9X and Geely's new Star Yue L [3] - Lantu's new model, Lantu Zhiyin, featuring Huawei's advanced driving system, was also highlighted [3] - Dongfeng's first model post-formation, Dongfeng Fengshen L8, was launched, providing more options for consumers [3] Group 4: New Forces and Technological Innovations - New force brands like Li Auto and Leap Motor showcased significant technological advancements, including Li Auto's next-generation driver assistance technology [4] - Xiaomi Auto made its debut at the show, indicating its strong commitment to the automotive sector [4] - Other brands like NIO and Huawei expanded their exhibition space to present their latest products and technologies [4] Group 5: Foreign and Joint Venture Brands - Despite the absence of several luxury brands, foreign and joint venture brands showcased their commitment to "electrification" and "localization" [5] - Mercedes-Benz introduced the new AMG CLE 53 4MATIC+ convertible and a new electric CLA, highlighting its product and technology advancements [5] - Audi's 27-star models, including the Q6L e-tron family, were prominently featured [6] Group 6: Market Stimulus and Consumer Engagement - The Chengdu Auto Show serves as a significant platform for stimulating regional automotive consumption, with various purchase incentive policies introduced [8] - The Chengdu Municipal Bureau launched a "purchase subsidy" policy, offering up to 20,000 yuan per vehicle for trade-ins [8] - The event also focused on showcasing cutting-edge new energy vehicles and smart technologies, enhancing consumer awareness and acceptance [8] Group 7: Future Prospects - The 2025 Chengdu Auto Show is expected to bring new vitality and opportunities to the automotive industry, reflecting the rise of domestic brands, innovations from new forces, and the localization efforts of foreign and joint venture brands [9] - The introduction of purchase stimulus policies is anticipated to further invigorate the automotive consumption market in the central and western regions of China [9]

Group 1 - The 28th Chengdu International Auto Show will take place from August 29 to September 7, serving as a key platform for the automotive industry in the western region of China and linking global automotive supply chains [1] - The theme of the exhibition is "Leading the Trend, Moving Towards New Directions," with nearly 120 automotive brands expected to participate, covering an exhibition area of 220,000 square meters across 12 halls and outdoor areas [1] Group 2 - Domestic brands will showcase their innovations in dedicated pavilions, with Chery Group presenting five brands and highlighting the debut of its luxury electric hybrid off-road series [2] - BYD will present its full lineup, including new technologies such as the "God Eye" system and "Megawatt Flash Charge," along with interactive experiences in an outdoor area [2][3] Group 3 - International and joint venture brands are focusing on "electrification" and "localization," with Mercedes-Benz and BMW showcasing new models and technologies, including the AMG CLE 53 and a special edition M3 [4][5] - Toyota will present its "three-in-one" exhibition lineup, featuring the bZ series alongside its partners, while Ford will debut its first intelligent electric all-terrain SUV [5] Group 4 - The exhibition will feature advancements in AI and battery technology, with companies like CATL showcasing innovative products such as sodium-ion batteries and dual-core battery systems [6] - The event will also include activities that integrate automotive culture with urban life, creating a festival atmosphere for attendees [7] Group 5 - The Chengdu International Auto Show aims to stimulate consumer activity in the western market, with government subsidies for vehicle purchases and promotional activities to enhance the buying experience [8] - The event will also promote a new economic ecosystem that combines vehicle consumption with tourism and local commerce [8]

Core Insights - The 28th Chengdu International Auto Show is set to commence on August 29, featuring nearly 120 automotive brands and over 1,600 vehicles across a 220,000 square meter exhibition area, with a theme of "Leading the Trend, Moving Towards the New" [1] - The event aims to serve as a "barometer" for market vitality and a "tonic" for consumer confidence, acting as an engine to stimulate regional consumption [1][8] Domestic Brands Highlights - The "Luxury Pavilion" for domestic brands will be a major highlight, with Chery Group, BYD, and China Changan showcasing their products in dedicated areas [2] - Chery will present its brands including Chery, Exeed, iCAR, and Jietu, with the debut of the Chery Zongheng luxury electric hybrid off-road series and the return of the Weilin brand [2] - BYD will occupy a significant space, featuring its Dynasty, Ocean, and Tengshi brands, along with interactive experiences and demonstrations of new technologies [2][3] Joint Venture Brands Strategy - Joint venture brands are advancing with a dual focus on "electrification" and "localization" in the Chinese market [4] - Notable launches include the new AMG CLE 53 4MATIC+ convertible from Mercedes-Benz and the debut of the new electric CLA, alongside a range of models from Audi and BMW [4][5] Consumer Engagement and Market Impact - The Chengdu Auto Show is expected to significantly boost automotive consumption in the central and western regions of China, with government subsidies and promotional activities enhancing consumer engagement [6][8] - The event is projected to attract 926,200 visitors and generate 33,600 vehicle orders, with a total transaction value exceeding 5.8 billion yuan, indicating a strong consumer interest [8] Technological Innovations - The integration of AI in the automotive sector will be showcased, with exhibits including AI-powered robots and advanced battery technologies from CATL [7][9] - The introduction of sodium-ion batteries capable of operating in extreme conditions highlights the ongoing innovation in battery technology [7] Economic Ripple Effects - The auto show is anticipated to create a multiplier effect on the local economy, potentially generating over 50 billion yuan in ancillary industry revenue, including sectors like hospitality and logistics [8][9] - The event serves as a critical platform for brands to gauge regional consumer preferences and adjust their strategies accordingly, enhancing their market penetration in the central and western regions [8][9]