此外，本届冰雪大世界还充分利用自然水域，新增冬钓、越野滑雪等项目，打造"冰雪+体育"新场景， 并计划举办雪地足球、冰球等赛事。园区预计12月中下旬开园，具体时间将视天气情况最终确定。 转载请注明央视财经 编辑：令文芳 （央视财经《天下财经》）小雪节气到来，多地气温走低，冰雪运动持续火热。眼下，第二十七届哈尔 滨冰雪大世界正在紧张建设中。本届园区全面扩容，总面积从去年的100万平方米增至120万平方米，并 新增售检票大厅、气膜馆、冰雪大舞台等设施及多项冰雪娱乐项目，全面提升游客体验。 目前，第二十七届哈尔滨冰雪大世界园区扩容区域的地面平整已基本完成。新建的售检票大厅主体结构 顺利封顶，内部设备安装同步进行。同时，占地5000平方米的气膜馆正加紧建设，未来将设置休息、餐 饮与取暖区，为游客提供温暖的休憩空间。 黑龙江哈尔滨冰雪大世界市场营销部副部长 孙泽旻：我们园区里的活动也进一步增加。像演出方面， 除梦想大舞台以外，也新修建了冰雪大舞台。在演出内容上和时间上也进一步扩充，让游客有一个更丰 富的体验。 ...

Core Viewpoint - The largest indoor ski center in the world is located in Shenzhen, Guangdong, providing a unique experience of winter sports in a subtropical climate [1] Group 1: Indoor Skiing and Sports Development - The indoor ski center features a temperature of -6°C, allowing visitors to enjoy winter sports while the outdoor temperature is 26°C [1] - The facility is equipped with internationally certified ski slopes, capable of hosting large-scale international events [1] - Guangdong is fostering a strong ice hockey culture, with both youth competitions and professional leagues gaining significant attention [1] Group 2: Economic Impact and Growth - Guangdong is reshaping the southern ice and snow economy with the concept of a "year-round ice and snow ecological circle" [1] - The province's women's ice hockey team won a championship at the 14th Winter Games, highlighting the region's competitive edge in winter sports [1] - Other winter sports such as curling and figure skating are also experiencing robust growth in Guangdong [1]

Core Insights - The event economy is thriving this summer, with local competitions leveraging regional resources to stimulate larger markets [1] - The National Youth Women's Ice Hockey Championship in Meishan, Sichuan Province, attracted over 200 young athletes and significantly boosted local consumption [1][7] Event Details - The championship features 15 matches held over six days, with free tickets available through online reservations, leading to full attendance at every match [5] - The venue is the largest ice hockey competition site in Southwest China, covering an area of 1,800 square meters [3] Economic Impact - The event generated over 5.5 million yuan in local dining and accommodation consumption, with hotel occupancy rates increasing by 58.37% [7] - Local hotels reported nearly full occupancy, with dining services experiencing over 100 patrons per meal [9] Consumer Incentives - During the event, local authorities issued over 1,700 consumption vouchers, stimulating an additional 4 million yuan in spending [11][13] - The vouchers provided discounts on accommodation, dining, shopping, and transportation, further enhancing consumer activity [11]

Group 1 - The 2025 Nanjing Sports Carnival's fourth youth ice hockey league showcased the vitality of youth sports and the integration of sports and commerce, providing a unique experience for attendees [1] - The event featured six school teams and nearly a hundred young players competing in a 1456 square meter ice rink that meets international standards, highlighting the excellent facilities available for athletes [1] - The competition included timed races and shooting challenges, with the Tangshan Central Primary School team winning first place in the primary category and the Nanjing Kunpeng Ice Hockey Team taking the middle school category [1] Group 2 - Since its establishment in 2015, the Nanjing Sports Carnival has aimed to promote public fitness and empower urban sports development, with a new "City League" brand launched in 2025 in collaboration with the Nanjing commercial sector [2] - The City League consists of 12 events throughout the year, creating a new ecosystem for sports that encourages widespread participation and coverage [2] - The integration of sports and commerce is exemplified by the transformation of commercial spaces into sports venues, providing a replicable model for "sports+" innovation in Nanjing [2]

Group 1: Integration of Sports and Commercial Activities - Sports have become an integral part of daily life, with Olympic venues in Beijing being upgraded to combine sports, commerce, and culture [1] - The Beijing Shougang Park has introduced new sports experiences, including a 33-meter viewing platform and various activities like bungee jumping and rock climbing [4] - The integration of sports venues with commercial spaces is creating new consumer flows, as seen in the Beijing Wukesong Sports Center, which hosts both ice hockey and basketball [6] Group 2: Development of Sports Consumption Platforms - Shanghai has launched the first national sports consumption resource integration platform, aiming to connect sports intangible assets with market resources [9] - The platform facilitates the efficient matching of sports events with commercial real estate, tourism platforms, and financial institutions, enhancing market engagement [17] - During the Dragon Boat Festival, Shanghai hosted multiple sports events, attracting over 26,370 visitors and generating significant revenue [15] Group 3: Local Sports Events and Economic Impact - The Jiangsu Province's urban football league has gained popularity, integrating local culture and boosting public participation [18] - The league has seen over 180,000 attendees since its inception, with local cities leveraging cultural resources to enhance event organization and consumer activities [22] - The sports economy in Jiangsu is driving growth across various sectors, including sports manufacturing and tourism, with significant consumer spending reported [23]

Group 1 - The core viewpoint highlights the surge in youth sports activities in Inner Mongolia during the "May Day" holiday, with over 7,000 young athletes participating and approximately 20,000 parents and spectators engaging in events, promoting a vibrant youth culture through sports [1] - Various sports events were organized, including table tennis, football, basketball, badminton, ice hockey, swimming, taekwondo, and breakdancing, showcasing a diverse range of athletic competitions [1] - The "Run, Youth" National Youth Street Dance Club Open Competition attracted over 600 participants, emphasizing the integration of sports and trendy culture [3] Group 2 - The Inner Mongolia Youth Badminton Championship saw participation from over 700 athletes, coaches, and team leaders from 20 teams across 12 leagues, highlighting the competitive spirit and technical skills of the participants [3] - The table tennis events in Hohhot and Bayannur involved over 400 and 300 young players respectively, demonstrating the depth of talent development in the region [5] - The youth taekwondo club league attracted over 1,800 participants, showcasing the discipline and spirit of taekwondo among young athletes [7] Group 3 - The events serve as a talent incubator, accelerating the pathway for discovering potential stars in sports, with a focus on building a multi-faceted talent development system involving schools, sports schools, and clubs [9] - Inner Mongolia aims to continue leveraging sports events as a means to empower the comprehensive development of youth, positioning sports as a core engine for growth [9]

Core Viewpoint - The 2025 International Ice Hockey Federation Women's World Championship showcased the potential of ice hockey to drive the ice and snow economy in southern China, with Shenzhen serving as a vibrant example of this trend [1] Group 1: Event Overview - Denmark defeated China 1-0 in the final match, with Austria and Denmark promoted to the top tier, while Slovakia, France, and China maintained their positions, and the Netherlands was relegated to Group B [1] - The event highlighted the enthusiasm of local citizens for ice and snow sports, indicating a growing interest in this sector [1] Group 2: Infrastructure and Development - Shenzhen has transformed its climate disadvantage into an innovation advantage by leveraging ice hockey, with facilities designed to convert basketball courts into ice rinks [2] - The establishment of a dedicated training base for the Chinese national women's ice hockey team in Longgang District demonstrates a commitment to promoting ice hockey and developing youth training programs [2][3] Group 3: Economic Impact - The ice and snow economy in China is projected to reach 1.2 trillion yuan by 2027, driven by government policies and initiatives to support the industry [3] - High-level sports events are a key focus for Shenzhen's cultural and tourism development, with the city aiming to integrate sports with culture and tourism to enhance its international profile [4] Group 4: Market Growth - The hosting of the women's ice hockey championship has led to significant economic benefits, with over 1 billion yuan generated from sponsorships, broadcasting, and tourism related to the event [4] - The opening of the adjacent shopping center, Dawan Tiandi, attracted over 3 million visitors in its first month, reflecting a surge in consumer demand linked to the event [4]