（央视财经《第一时间》）今年夏天，赛事经济火爆出圈。除了像足球、篮球这样的大众运动外，很多 地方还在发挥地方资源优势，通过"小"比赛拉动"大"市场。在四川省眉山市，全国青少年女子冰球锦标 赛吸引了来自全国的200多名青少年女子冰球运动员参赛。为期6天的赛程不仅给当地带来精彩的冰上竞 技，还显著拉动了西南小城的消费活力。 总台央视记者 孟夏冰：这里是西南地区最大的一个冰球比赛场地，面积达到了1800平方米。现在在场 地上正在进行的是2025年全国青少年女子冰球锦标赛。越往下走我们就越能感觉到这个冰面散发出来的 凉意，同时也能感觉到周围来观赛的观众们释放出的加油热情。 赛事期间，当地同步推出了消费券，观看比赛的同时，住宿、餐饮、购物和交通都可以享受优惠。进一 步激发了消费活力。 四川省天府新区眉山管委会副主任 刘星：发放了1700余张消费券，拉动了消费400余万元。带动了我们 的景区和娱乐，拉动消费有100余万元，真正把赛事流量转化成了经济的增量。 据统计，此次赛事拉动当地餐饮和住宿消费超550万元，带动当地酒店入住率上涨了58.37%。 四川省眉山市韶华锦江宾馆副总经理 陈瑶：冰球赛开赛以来给我们周边的服务行业 ...

Group 1 - The 2025 Nanjing Sports Carnival's fourth youth ice hockey league showcased the vitality of youth sports and the integration of sports and commerce, providing a unique experience for attendees [1] - The event featured six school teams and nearly a hundred young players competing in a 1456 square meter ice rink that meets international standards, highlighting the excellent facilities available for athletes [1] - The competition included timed races and shooting challenges, with the Tangshan Central Primary School team winning first place in the primary category and the Nanjing Kunpeng Ice Hockey Team taking the middle school category [1] Group 2 - Since its establishment in 2015, the Nanjing Sports Carnival has aimed to promote public fitness and empower urban sports development, with a new "City League" brand launched in 2025 in collaboration with the Nanjing commercial sector [2] - The City League consists of 12 events throughout the year, creating a new ecosystem for sports that encourages widespread participation and coverage [2] - The integration of sports and commerce is exemplified by the transformation of commercial spaces into sports venues, providing a replicable model for "sports+" innovation in Nanjing [2]

Group 1: Integration of Sports and Commercial Activities - Sports have become an integral part of daily life, with Olympic venues in Beijing being upgraded to combine sports, commerce, and culture [1] - The Beijing Shougang Park has introduced new sports experiences, including a 33-meter viewing platform and various activities like bungee jumping and rock climbing [4] - The integration of sports venues with commercial spaces is creating new consumer flows, as seen in the Beijing Wukesong Sports Center, which hosts both ice hockey and basketball [6] Group 2: Development of Sports Consumption Platforms - Shanghai has launched the first national sports consumption resource integration platform, aiming to connect sports intangible assets with market resources [9] - The platform facilitates the efficient matching of sports events with commercial real estate, tourism platforms, and financial institutions, enhancing market engagement [17] - During the Dragon Boat Festival, Shanghai hosted multiple sports events, attracting over 26,370 visitors and generating significant revenue [15] Group 3: Local Sports Events and Economic Impact - The Jiangsu Province's urban football league has gained popularity, integrating local culture and boosting public participation [18] - The league has seen over 180,000 attendees since its inception, with local cities leveraging cultural resources to enhance event organization and consumer activities [22] - The sports economy in Jiangsu is driving growth across various sectors, including sports manufacturing and tourism, with significant consumer spending reported [23]

Group 1 - The core viewpoint highlights the surge in youth sports activities in Inner Mongolia during the "May Day" holiday, with over 7,000 young athletes participating and approximately 20,000 parents and spectators engaging in events, promoting a vibrant youth culture through sports [1] - Various sports events were organized, including table tennis, football, basketball, badminton, ice hockey, swimming, taekwondo, and breakdancing, showcasing a diverse range of athletic competitions [1] - The "Run, Youth" National Youth Street Dance Club Open Competition attracted over 600 participants, emphasizing the integration of sports and trendy culture [3] Group 2 - The Inner Mongolia Youth Badminton Championship saw participation from over 700 athletes, coaches, and team leaders from 20 teams across 12 leagues, highlighting the competitive spirit and technical skills of the participants [3] - The table tennis events in Hohhot and Bayannur involved over 400 and 300 young players respectively, demonstrating the depth of talent development in the region [5] - The youth taekwondo club league attracted over 1,800 participants, showcasing the discipline and spirit of taekwondo among young athletes [7] Group 3 - The events serve as a talent incubator, accelerating the pathway for discovering potential stars in sports, with a focus on building a multi-faceted talent development system involving schools, sports schools, and clubs [9] - Inner Mongolia aims to continue leveraging sports events as a means to empower the comprehensive development of youth, positioning sports as a core engine for growth [9]