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清凉经济”乘“热”而上 热产品、暖服务将“凉资源”变成“热钱流
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-08-25 08:35
Group 1 - The "cooling economy" is thriving in response to ongoing high temperatures, with various innovative solutions emerging to meet consumer demand for relief from the heat [1][2] - Underground air-raid shelters are being transformed into "cooling havens," offering recreational activities and dining experiences, showcasing a creative adaptation of existing infrastructure [1] - The "lazy economy" is gaining traction as more consumers opt for home-based cooling solutions, leading to a surge in sales of convenient food items and increased subscriptions to online entertainment platforms [1] Group 2 - The export of cooling products from China, such as ice cream and air conditioning units, has seen significant growth, with notable increases in sales figures for various regions [2] - The "cooling economy" is not only creating new consumer markets but also driving advancements in manufacturing and technology, highlighting the importance of aligning production with consumer needs [2] - Companies that can effectively respond to consumer demand for cooling products and services are positioned to convert these "cool resources" into substantial revenue streams [2]
“清凉经济”乘“热”而上 热产品、暖服务将“凉资源”变成“热钱流”
Yang Shi Wang· 2025-08-20 03:50
Group 1 - The core idea of the article is the emergence of a "cooling economy" driven by the ongoing high temperatures across the country, leading to various innovative consumer demands and market opportunities [1][19] Group 2 - The transformation of air raid shelters into underground cooling spots is highlighted, with examples from Zhejiang and Sichuan where these spaces offer recreational activities and dining options [6] - The "lazy economy" is thriving as people opt for home cooling solutions, with significant increases in sales of convenient food items on delivery platforms, such as a peak order volume of 150 million on Meituan [10] Group 3 - The "pet economy" is also experiencing growth, with a variety of cooling products for pets gaining popularity, including pet air conditioning rooms and cooling mats, with monthly sales exceeding 10,000 units for basic models [14] Group 4 - Exports of cooling products from China are on the rise, with Zhejiang's ice cream and beverage exports reaching 120 million yuan, a 30% increase year-on-year, and Fujian's air conditioning exports hitting 140 million yuan, a 50% increase [16] Group 5 - The "cooling economy" is not only creating new consumer market trends but also driving upgrades in production, manufacturing, and technological innovation, emphasizing the importance of meeting consumer demands to convert "cool resources" into revenue [19]
暑期经济催热老字号 城市伴手礼迎新风口
Bei Jing Shang Bao· 2025-07-20 10:37
Group 1 - The summer tourism market in Beijing is thriving, with increased foot traffic in "Beijing You Li" stores and long queues at ice cream and cold drink counters of Wu Yutai [1][3] - Traditional brands, known as "Laozihao," are attracting attention from both local and out-of-town consumers, with innovative products being launched to engage customers [3][4] - The Beijing government is promoting cross-industry collaborations as a key point for innovation among new and old brands, aiming to stimulate the market potential of domestic products [4][5] Group 2 - The trend of innovation among Laozihao brands is enhancing their visibility and market competitiveness, providing tourists with unique shopping experiences and promoting cultural tourism [5] - Expanding consumption scenarios and increasing product variety are seen as ways to strengthen brand image and value, which is crucial for the development of Laozihao brands [5] - Laozihao brands are encouraged to respect and inherit traditional craftsmanship while addressing modern consumer needs, ensuring that innovation is both legal and protective of intellectual property [5]