宝马官降覆盖31款车 凯迪拉克6折开售 在此次开年促销中，传统豪华品牌成为核心看点。德系豪华品牌宝马的降价动作力度空前，覆盖范围贯 穿入门到旗舰车型。 根据宝马中国官方信息，本次调价涉及轿车、SUV、纯电动及高性能车型四大品类，31款车型中24款降 幅超10%，5款降幅超20%。其中，旗舰纯电车型i7 M70L从189.9万元降至159.8万元，直降30.1万元；入 门级车型的225L M运动套装从25.99万元降至20.8万元，将宝马国产车型入门门槛拉至"20万级"；iX1 eDrive25L降幅最高，达24%，从29.99万元降至22.8万元。 不过，有宝马4S店销售人员向记者证实，此次官方指导价调整更多是"追认"终端实际成交价。"部分车 型此前终端折扣就已较大，比如X2 sDrive25i M运动套装，调价前官方指导价31.69万元，终端实际售价 已低至24.8万元左右，此次官方调价后新指导价恰好与终端价持平。"该销售人员表示，3系、5系、X3 等热门走量车型未参与此次调价，但终端仍有常规优惠，330Li M运动曜夜套装优惠后成交价可下探至 26万元左右。 美系豪华品牌凯迪拉克则采取直接的"限时一口价" ...

距离国家市场监督管理总局发布《汽车行业价格行为合规指南(征求意见稿)》过去还不到一个月，车圈竞争强度再度加码。 2026年元旦假期还没结束，就有多家车企宣布调整终端价格。先是宝马中国官宣旗下31款车型售价下调，最大降幅超过30万元，其中24款车型的价格降幅超 过10%，还有5款超过20%。尽管宝马中国回应称此次调整"并非价格战"，但价格的多米诺骨牌毫无疑问已经开始倒下。 随后，一汽大众迈腾3000万辆臻选380豪华版推出一口价12.99万元，相较20.69万元的指导价打了六折；凯迪拉克全新XT5推出限时惊喜价22.99万元起，比 指导价便宜了15万元，XT4一口价15.99万元起，CT5限时售价19.99万元起；尚界H5推出现金优惠9000元；星途置换优惠1万元、现金优惠2.5万元；起亚宣 布奕跑1.4L CVT趣享自动版一口价5.59万元；五菱新能源宣布购置税补贴至高 1.5 万元；小米YU7推出3年0息金融政策；沃尔沃XC70可享高达1.4万元的购 置税直补。 为什么嘴上说着不打价格战的车企，最后还是纷纷降价？这背后折射出的其实还是车企的销量焦虑：卖得好的怕被反超，卖的不好的想要超车。 宝马中国降价背后， ...

Core Viewpoint - The article provides an overview of new vehicle models set to launch in June 2025, detailing specifications, pricing, and market segments for each model [2]. Group 1: SAIC General - Cadillac CT5 - Manufacturer: SAIC General [6] - Model: Cadillac CT5, launching on June 3, 2025 [6] - Market Segment: B NB [6] - MSRP: 28.99 million CNY [6] - Engine/Transmission: 2.0T / TIP10 [6] - Dimensions: Length 4,930 mm, Width 1,883 mm, Height 1,453 mm, Wheelbase 2,947 mm [6] - Power/Torque: 174 kW / 350 N·m [6] Group 2: GAC Aion - AION Y Plus - Manufacturer: GAC Aion [14] - Model: AION Y Plus, launching on June 3, 2025 [14] - Market Segment: B NB [14] - MSRP Range: 9.98 to 12.38 million CNY [14] - Engine/Transmission: Pure electric / EVT [14] - Dimensions: Length 4,535 mm, Width 1,870 mm, Height 1,650 mm, Wheelbase 2,750 mm [14] - Power/Torque: 100 kW / 176 N·m (motor), 150 kW / 225 N·m (electric motor) [14] - Battery Capacity: 49.75 to 68.2 kWh [14] - Electric Range: 430 to 610 km (CLTC) [14] Group 3: Chery Automobile - Chery Fengyun A8 - Manufacturer: Chery Automobile [22] - Model: Chery Fengyun A8, launching on June 6, 2025 [22] - Market Segment: A NB [22] - MSRP Range: 7.99 to 9.39 million CNY [22] - Engine/Transmission: 1.5L (plug-in hybrid) / 1DHT [22] - Dimensions: Length 4,780 mm, Width 1,843 mm, Height 1,487 mm, Wheelbase 2,790 mm [22] - Power/Torque: Engine: 75 kW / 125 N·m, Electric Motor: 150 kW / 310 N·m [22] - Battery Capacity: 9.525 kWh [22] - Electric Range: 70 km (CLTC) [22]

Core Insights - The automotive market is experiencing a promotional surge ahead of the "6.18" shopping festival, with numerous brands announcing price cuts and promotional offers [1][3] - The China Automobile Industry Association has issued a statement advocating for fair competition and opposing reckless price wars, which are seen as detrimental to the industry's health [1][5] - Companies like SAIC-GM are focusing on profitability and sustainable business practices, rejecting the notion of engaging in price wars [4][6] Group 1: Promotional Activities - Multiple automotive brands, including SAIC-GM, Geely, Chery, and others, have announced significant price reductions and promotional offers since mid-May [1] - Chery has launched limited-time discounts on over 30 models, with some vehicles being offered at substantial reductions [3] - Cadillac has introduced a "one-price" sales model for its new XT4 SUV, which has led to a significant increase in sales [2] Group 2: Industry Response to Price Wars - The China Automobile Industry Association has highlighted the negative impact of price wars on normal business operations and the supply chain [5] - The Ministry of Industry and Information Technology has expressed support for the Association's stance, emphasizing the need for innovation and quality over price competition [5] - Executives from various companies, including SAIC-GM and Dongfeng Honda, have reiterated the importance of maintaining profitability and avoiding unsustainable practices [6]

Core Insights - The number of discounted models in China's passenger car market has significantly decreased in 2025 compared to 2024, indicating a cooling trend in price competition [2][5][8] - The shift from aggressive price cuts to more rational promotional strategies reflects a broader industry transformation influenced by government policies, cost pressures, and consumer behavior [3][4][6] Group 1: Market Trends - In the first quarter of 2025, the number of discounted models dropped to 23, a 55% decrease from 51 in the same period of 2024, while retail sales of passenger cars grew by 6% [8] - The overall trend of price cuts in the passenger car market is reversing, with 227 discounted models in 2024 compared to 148 in 2023, showing a significant reduction in aggressive pricing strategies [2][5] - The luxury segment is leading the price reduction, with brands like Cadillac and Lexus offering substantial discounts, while the overall market is stabilizing due to improved consumer sentiment and government incentives [4][6] Group 2: Consumer Behavior - Consumers are becoming resistant to extreme price cuts, leading to a "wait-and-see" attitude, as evidenced by the decline in the number of discounted models despite a rise in retail sales [8][12] - The perception of value is shifting, with consumers now looking for enhanced features and benefits rather than just lower prices, prompting companies to focus on product quality and technology [9][10] Group 3: Industry Dynamics - The automotive industry is transitioning from price competition to a focus on value creation, with companies investing in technology and product enhancements rather than relying solely on price reductions [9][10][14] - Government policies, such as trade-in subsidies, are shifting the market dynamics, encouraging companies to adopt more sustainable competitive strategies [5][7] - The competitive landscape is evolving, with some companies exiting the market due to unsustainable pricing strategies, leading to a more balanced competitive environment [7][12]