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通用汽车调整战略:加大美国工厂燃气动力汽车投入
Huan Qiu Wang Zi Xun· 2025-06-11 02:39
Group 1 - General Motors announced a significant investment plan of approximately $4 billion over the next two years to enhance the production of gas-powered vehicles at three U.S. factories [1][4] - The Orion Assembly plant in Michigan is set to start production of gas-powered full-size SUVs and light-duty pickups in early 2027, raising questions about GM's commitment to cease gas-powered vehicle production by 2035 [4] - The investment decision has been welcomed by the White House, which has imposed high tariffs on imported vehicles to encourage domestic production [4][5] Group 2 - The Fairfax Assembly plant in Kansas will play a crucial role, beginning production of the all-electric Chevrolet Bolt by the end of this year and gas-powered Chevrolet Equinox by mid-2027 [4][5] - GM also announced an $888 million investment in New York to increase gas engine production and plans to boost production of the gas-powered Chevrolet Blazer in Spring Hill, Tennessee, starting in 2027 [5] - GM's annual capital expenditure is expected to range between $10 billion and $12 billion by 2027, reflecting increased U.S. investments and prioritization of key projects [5]
自主、合资品牌“激战” 车企花式冲刺“6·18”
Zhong Guo Jing Ying Bao· 2025-06-05 04:23
中经记者郭阳琛石英婧上海报道 电商行业一年一度的"6·18大促"还没正式开始,汽车市场就率先燃起了战火。随着"6·18"越来越近,车 企纷纷加大了促销力度。 《中国经营报》记者梳理发现,5月中下旬以来,已有上汽通用、吉利银河、奇瑞汽车、长安汽车、智 己汽车等数十个汽车品牌宣布降价。其中,奇瑞汽车超30款车型全面开启限时优惠补贴,奇瑞风云车型 还在京东平台上新618元限量优惠券仅售9.9元;别克宣布至6月18日,昂科威Plus和别克君越全系车型可 享1000元定金抵3000元。 值得一提的是,针对近期的"降价潮",中国汽车工业协会于5月30日发出倡议,支持企业通过正常的方 式参与市场竞争,坚决反对无底线的"价格战"。随后,工业和信息化部表态支持该倡议,并提到企业之 间无序"价格战",是"内卷式"竞争的典型表现。将加大汽车行业"内卷式"竞争整治力度,采取必要的监 管措施。 "上汽通用连续两个季度保持盈利,公司健康度已经回到正常运营水平,表现完全符合甚至超越董事会 的预期。在经营上,目前我们追求量利平衡,更加着重公司的盈利性,我们不会再做亏本的生意。"上 汽通用汽车总经理卢晓此前强调。 众车企跟进"一口价"模式 5 ...
比亚迪年内第三次大规模调价,22款车型开启“一口价”,奇瑞、吉利、上汽通用等纷纷跟进
Hua Xia Shi Bao· 2025-05-28 12:48
Core Viewpoint - BYD has launched a significant price reduction strategy for its smart driving models, marking a shift in focus from hardware equality to intelligent equality, amidst increasing competition in the electric vehicle market [2][6][7] Group 1: Price Reduction Strategy - BYD announced price cuts for 22 smart driving models across its Dynasty and Ocean series, with reductions up to 53,000 yuan, creating new price lows for its smart models [2][3] - The Ocean series features models starting at 55,800 yuan, with the largest price drop seen in the Seal 07 DM-i smart version, now priced at 102,800 yuan, down 53,000 yuan from the original price [3] - The Dynasty series has 12 smart models with starting prices reduced to 63,800 yuan, with the highest drop being 32,000 yuan, bringing the starting price to 217,800 yuan [3] Group 2: Market Response - The promotional activities have led to increased foot traffic in BYD stores, with various discount forms including cash reductions and trade-in subsidies, attracting consumer interest [4] - Consumers have expressed strong positive reactions to the price cuts, feeling that the offers present a compelling value proposition [5] - Analysts believe that the promotion will boost short-term sales and enhance BYD's brand image, potentially leading to increased market share in the long run [5] Group 3: Industry Impact - BYD's pricing strategy has triggered a chain reaction in the industry, with competitors like Geely and SAIC General also announcing price cuts and promotional offers [6][8] - The automotive market is experiencing a shift in pricing strategies, with a focus on intelligent features becoming standard rather than premium, indicating a potential transformation in the value system of the industry [2][6] - The competition is expected to intensify as companies strive to balance pricing with technological advancements and supply chain efficiency [6][8] Group 4: Sales Goals - BYD aims to achieve a sales target of 5.5 million vehicles by 2025, with a current completion rate of approximately 25% based on sales of 1.3809 million vehicles in the first four months of the year [7] - To meet its ambitious sales goals, BYD needs to maintain a monthly sales volume exceeding 410,000 units for the remainder of the year [7]