距离国家市场监督管理总局发布《汽车行业价格行为合规指南(征求意见稿)》过去还不到一个月，车圈竞争强度再度加码。 2026年元旦假期还没结束，就有多家车企宣布调整终端价格。先是宝马中国官宣旗下31款车型售价下调，最大降幅超过30万元，其中24款车型的价格降幅超 过10%，还有5款超过20%。尽管宝马中国回应称此次调整"并非价格战"，但价格的多米诺骨牌毫无疑问已经开始倒下。 随后，一汽大众迈腾3000万辆臻选380豪华版推出一口价12.99万元，相较20.69万元的指导价打了六折；凯迪拉克全新XT5推出限时惊喜价22.99万元起，比 指导价便宜了15万元，XT4一口价15.99万元起，CT5限时售价19.99万元起；尚界H5推出现金优惠9000元；星途置换优惠1万元、现金优惠2.5万元；起亚宣 布奕跑1.4L CVT趣享自动版一口价5.59万元；五菱新能源宣布购置税补贴至高 1.5 万元；小米YU7推出3年0息金融政策；沃尔沃XC70可享高达1.4万元的购 置税直补。 为什么嘴上说着不打价格战的车企，最后还是纷纷降价？这背后折射出的其实还是车企的销量焦虑：卖得好的怕被反超，卖的不好的想要超车。 宝马中国降价背后， ...

2026年的车圈价格战更早，也更猛烈了。 作者 | 郭月 编辑 | 志豪 4天超70款车型优惠政策出台，开年14大车企掀起第一波价格战。 车东西1月4日消息，元旦刚过，宝马汽车就官宣了一波密集的优惠政策，对旗下31款车型下调了指导价，最多狂降30.1万元，打响了开年车市价格战第一 枪。 此外，一汽大众迈腾3000万辆甄选380豪华版售价也降至13万级，一口价12.99万元开卖，相较20.69万元的指导价实现了6折卖车。 ▲车企1 月促销政策 同样6折卖车的还有凯迪拉克，全新XT5指导价为37.99万元，限时惊喜价22.99万元起，直接便宜了15万元。 而据车东西不完全统计，除了这几家，沃尔沃、起亚等海外品牌，东风日产、长安马自达等合资品牌，小米、蔚来、尚界等新势力和长安、东风、奇瑞等 本土传统车企都给出了开年促销政策，涉及超76款车型，开年车市第一波"价格战"正如火如荼地展开。 2026年年初国内汽车市场 CD CP (s) 车企促销优惠政策梳理(截至2026.1.4) | 车企 | 序号 | 车型 | 优惠政策 | | --- | --- | --- | --- | | 小米 | 1 | 小米 YU7 | ...

Overview of the Auto Show - The 28th Chengdu International Auto Show was held from August 29 to September 7, 2025, showcasing over 1,600 vehicle models from nearly 120 brands, focusing on new technologies and products in the automotive industry [6][7]. Key Highlights - A total of 104 key models were monitored at the show, with 33 debut models. Chinese brands accounted for over half of the key models, followed by European brands. New products made up 46% of the models, with SUVs representing 62.5% of the body types, and sedans at 33.7%. Notably, 75% of the key models were electric vehicles [2][7][11]. Product Trends - The color design of vehicles is evolving towards diversification, personalization, and eco-friendly technologies. Several models featured unique color schemes that reflect brand positioning and innovative craftsmanship [9][10]. - The pickup truck segment saw significant innovation, with many manufacturers showcasing new models that emphasize powertrain technology, smart features, and user experience. Electric vehicles are becoming increasingly prominent in the pickup market [11][12]. Technological Innovations - Manufacturers are focusing on range-extending power systems, with several companies presenting new models equipped with batteries over 40 kWh, achieving pure electric ranges exceeding 300 km [12][13]. - The evolution of vehicle interiors is marked by advancements in interactive experiences, transitioning from passive to active engagement, with future developments expected to include multi-modal interactions [14][15]. Featured Models - The Zeekr 9X features a dual 8295 smart cockpit and a 900V hybrid architecture, with a price range of 479,900 to 569,900 yuan [17]. - The new AITO M7 showcases a complete redesign, increased dimensions, and a new pure electric version, with a range of 700 km [19]. - The Lantu Zhi Guang L, set to launch in Q4 2025, features a 1.5T PHEV system and a pure electric range of 410 km [22]. - The NIO ES8, with a starting price of 308,800 yuan, offers a luxurious interior and advanced driving assistance systems [30]. Market Dynamics - The auto show reflects a shift in consumer preferences towards electric and hybrid vehicles, with significant advancements in technology and design aimed at enhancing user experience and environmental sustainability [2][11][12].

Group 1 - Beijing Automotive Manufacturing Plant's subsidiary, Ruisheng Auto, has officially launched as an independent brand, focusing on the MPV market, making it the first domestic brand dedicated to this segment [2] - Ruisheng Auto aims to position itself as a "practical Chinese brand MPV" targeting the 120,000 to 250,000 yuan price range, with plans to invest 20 billion yuan in R&D over the next five years [2] - The MPV market is currently characterized by polarization, with high-end models being dominated by premium brands and low-end products facing compromises in configuration [2] Group 2 - Geely's new China Star series, featuring the Dongfang Yao, was highlighted at the Chengdu Auto Show, showcasing Geely's strategy of "parallel development" of fuel and electric vehicles [3] - Despite over 50% penetration of new energy vehicles in the Chinese market, fuel vehicles still account for 49.9% of the passenger car market, indicating a significant base for traditional vehicles [3] - Geely's China Star series has seen a sales increase, with cumulative sales exceeding 1.6 million units by July, with the Xingyue L series ranking second in overall SUV sales [3] Group 3 - Li Auto announced the full rollout of its VLA driver model, which has significantly improved usage rates for assisted driving features since its launch with the Li Auto i8 [4] - The total mileage for assisted driving among Li Auto users reached 4.9 billion kilometers, marking a 27 billion kilometer increase year-on-year [4] - The automotive industry is entering a phase of intelligent competition, with companies like Li Auto focusing on vertical integration and self-research strategies [4] Group 4 - Leap Motor plans to launch its D series model, a large three-row SUV priced around 300,000 yuan, in the fourth quarter of this year, aiming for a significant market presence [5] - The D series will be part of Leap Motor's broader strategy to achieve 1 million annual sales by 2026, emphasizing a cost-based pricing strategy [5] - Leap Motor's entry into the 300,000 yuan luxury segment reflects its ambition to disrupt the market with high cost-performance vehicles [5] Group 5 - Cadillac has introduced a new "one-price" strategy for its XT5 model, with a significant price reduction to 229,900 yuan, making it competitive in the mainstream market [6][7] - The XT5 is positioned as Cadillac's main selling model in China, with a price range of 379,900 to 459,900 yuan, indicating a strategic shift to attract more buyers [7] Group 6 - Ora plans to launch two global strategic models in the second half of 2025, with over 1 billion yuan invested in their development [8] - The Ora brand has accumulated over 520,000 global users and operates in over 50 countries, with a total mileage exceeding 7 billion kilometers [8] Group 7 - Beijing Off-road has launched the BJ30 Travel version, targeting the 100,000 yuan market with a hybrid model featuring advanced powertrain technology [9] - The BJ30 Travel aims to expand Beijing Off-road's product lineup in the growing light off-road vehicle market, which is becoming increasingly competitive [9] Group 8 - The 2026 model of Lantu Dreamer has officially started pre-sales, priced between 389,900 and 459,900 yuan, featuring advanced hybrid technology [10] - Lantu's collaboration with Huawei continues to evolve, with the Dreamer model being a key player in the MPV market, achieving significant sales growth [10] Group 9 - Great Wall's WEY brand is set to launch the Gaoshan 7, featuring advanced hybrid technology and aiming to capture the growing MPV market [11] - The MPV market is experiencing a resurgence, with domestic brands attempting to penetrate the mid-to-high-end segment previously dominated by traditional players [11] Group 10 - Haval has launched the Haval Big Dog PLUS, targeting the family-oriented SUV market with a competitive pricing strategy [13] - The Haval brand is diversifying its product offerings to cater to various consumer needs in the highly competitive SUV market [13] Group 11 - JAC Motors has introduced its new energy pickup models, the Hantu PHEV and Hantu EV, with competitive pricing and advanced technology [14] - JAC is a leading player in the pickup market, with significant sales growth and a strong presence in international markets [14] Group 12 - SAIC-GM-Wuling has unveiled the new MPV model, Star 730, which is designed for both family and commercial use, continuing its strong presence in the MPV segment [15] - The Star 730 is part of Wuling's strategy to expand its MPV offerings, having sold over 8 million units since the launch of its first model [15] Group 13 - Changan has launched the Hunter K50, a new pickup model with a competitive starting price, aiming to capture the growing market for electric and hybrid pickups [16] - The Hunter K50's diverse model offerings are designed to meet varying consumer demands in the evolving pickup market [16] Group 14 - Changan's new energy model, the E07, has been relaunched with upgraded features and competitive pricing, reflecting the company's commitment to innovation [17] - The E07's strategy emphasizes cost control and supply chain advantages in the competitive electric vehicle market [17] Group 15 - The Qin L EV has introduced a new model with advanced technology and competitive pricing, aiming to attract a broader customer base [18][19] - The Qin L EV's features highlight the shift in the market towards enhanced user experience and technological integration [19] Group 16 - The new Tengshi D9 models have been launched, with significant sales growth reported, indicating a successful expansion of the product lineup [20] - Tengshi's strategy to enhance its core models aims to drive higher sales and market presence in the competitive MPV segment [20]

2025年成都车展，有一个非常突出的特点，就是自主品牌与豪华品牌形成了鲜明的对比。一边是自主品 牌豪气"包馆"成为亮点，另一边是豪华品牌在成都车展上演"消失的它"，保时捷、宾利、兰博基尼、劳 本报（chinatimes.net.cn）记者温冲 于建平 成都报道 日前，凯迪拉克"2025秋季艺术大赏暨全新XT5上市壹周年庆典"在成都启幕，凯迪拉克全新XT5新增大 都会版之后，全系车型限时价为22.99万—32.09万元。这一价格调整，直接将这款美系豪华中型SUV推 入主流合资品牌的价格区间，"调整"力度之大，令行业感到震惊。其折射的豪华品牌的突围与挣扎，值 得深思。 全新XT5调整背后的豪华品牌突围 凯迪拉克全新XT5是第四代车型，于2024年8月正式上市。其前身是凯迪拉克的第二款SUV车型——凯 迪拉克SRX，并在2016年采用新的命名规则后改名为XT5。官方表示，从SRX到全新XT5，四代车型已 经累计150万用户、累计行驶里程224亿公里。 据悉，自全新XT5上市以来，搭载蜂鸟底盘的中高配车型的销量占比已经超过50%，终端平均成交价超 过宝马X3、奥迪Q5L、沃尔沃XC60。全新XT5搭载的蜂鸟底盘，配备 ...

日前，凯迪拉克"2025秋季艺术大赏暨全新XT5上市壹周年庆典"在成都启幕，凯迪拉克全新XT5新增大 都会版之后，全系车型限时价为22.99万—32.09万元。这一价格调整，直接将这款美系豪华中型SUV推 入主流合资品牌的价格区间，"调整"力度之大，令行业感到震惊。其折射的豪华品牌的突围与挣扎，值 得深思。 全新XT5调整背后的豪华品牌突围 凯迪拉克全新XT5是第四代车型，于2024年8月正式上市。其前身是凯迪拉克的第二款SUV车型——凯 迪拉克SRX，并在2016年采用新的命名规则后改名为XT5。官方表示，从SRX到全新XT5，四代车型已 经累计150万用户、累计行驶里程224亿公里。 据悉，自全新XT5上市以来，搭载蜂鸟底盘的中高配车型的销量占比已经超过50%，终端平均成交价超 过宝马X3、奥迪Q5L、沃尔沃XC60。全新XT5搭载的蜂鸟底盘，配备了黄金三件套，包括进口RTD电 子可变阻尼悬挂、同级唯一Twin-clutch矢量四驱系统、百万级跑车才拥有的Brembo高性能六活塞卡 钳，实现更稳的操控性能。 2025年成都车展期间，全新XT5迎来上市一周年，凯迪拉克不仅新增全新XT5大都会版，同时还面向全 ...

8月29日，凯迪拉克展开一场极具亮点的"2025秋季艺术大赏暨全新XT5上市壹周年庆典"。秋季艺术大 赏以三件"大地"主题作品为脉络，串起全新XT5上市一年来与用户共拓的自由征程。 为庆祝上市一周年，全新XT5还带来三重惊喜：1、继续提供金身权益，为用户提供用车兜底保障；新 增城市通勤也要豪华满配的大都会版，全款一口价24.49万元；全系车型可享重磅周年庆限时权益，包 括同级最高10000元增换购补贴，与5000元定金抵扣10000元车款，限时惊喜价22.99万—32.09万元。 活动现场，演员倪妮与赛里木蓝的全新XT5新车色同登场，开启一场时尚大秀。同时，倪妮也正式官宣 成为凯迪拉克品牌代言人，并将和另外一位品牌代言人奥运冠军樊振东一起，在不同维度共同闪耀诠释 凯迪拉克"莫问前路，尽是坦途"的新篇章。 全新凯迪拉克XT5上市一周年来，凭借对"专业豪华"的理解和呈现，不断收获好评。 正值2025成都车展季，但在展馆数十公里外的中国天府农博园里，凯迪拉克同样为观众带来满满惊喜。 全新凯迪拉克XT5的豪华还藏在每一处细节当中。车辆搭载源自维也纳的AKG录音棚级音响系统，可真 实还原自然的细微虫鸣，搭配媲美超豪华品 ...

升级的"蜂鸟底盘 MAX" 系统堪称全新 XT5的核心竞争力。该系统集成 Twin-clutch 矢量四驱、 RTD 电子阻尼悬架和 Brembo 六活塞卡钳，能够应对复杂路况。矢量四驱技术可实现后轮扭矩在 0 - 100% 之间自由分配，有效减少过弯时的转向不足；RTD 悬架每秒能对路面进行 500 次扫描，并以 100 次 / 秒的频率动态调整阻尼硬度，保障驾乘舒适性。安全性能上，新车全系标配 22 项主动安全配置， 包含 360° 全景影像、AEB 自动紧急制动以及专利 3D Haptic 振动提醒座椅等，全速域自适应巡航结合 车道居中保持功能。 动力上，2.0T + 48V 轻混动力总成可输出 237 马力，匹配 9AT 变速箱，百公里加速仅需 7.5 秒，综 合油耗 7.2L。 8月30日，凯迪拉克全新XT5在成都车展正式上市。 新车推出两驱大都会型、四驱豪华型、四驱尊贵型三款配置，官方限时起售价低至 22.99 万元，最 高32.09万元，与同级 BBA 车型入门价相比，形成了8万元左右的价差。 ...

豪华不是比谁跑得更快，而是谁走得更稳更远。凯迪拉克XT5历经四代车型迭代，累计行驶里程超过224亿公里，赢得全球超150万用户的选择。百亿里程铸 就了全新XT5的豪华底色，而百万级豪华大满配和对细节的极致追求，则让全新XT5重新定义了豪华SUV的标准。 齐鲁晚报·齐鲁壹点 吴海云 8月29日，凯迪拉克"2025秋季艺术大赏暨全新XT5上市壹周年庆典"于成都启幕。秋季艺术大赏以三件"大地"主题作品为脉络，串起全新XT5上市一年来与用 户共拓的自由征程，实力彰显同级最强豪华全路况SUV的地位。现场，全新XT5带来三重最豪周年惊喜：继续提供业内唯一金身权益，为用户提供用车兜底 保障；新增城市通勤也要豪华满配的大都会版，全款一口价24.49万元；全系车型可享重磅周年庆限时权益，包括同级最高10000元增换购补贴，与5000元定 金抵扣10000元车款，限时惊喜价22.99万元-32.09万元。与此同时，凯迪拉克"蜂鸟俱乐部"面向全部车主持续招募，成为会员后可获得业内少有的免费异地 用车等专属权益。 值得一提的是，演员倪妮惊喜空降秋季艺术大赏，在全新XT5新车色「赛里木蓝」的映衬下，以优雅格调诠释对远方向往。同时，倪妮 ...

中证报中证网讯(记者王辉)8月29日，上汽通用汽车凯迪拉克品牌"2025秋季艺术大赏暨全新XT5上市壹 周年庆典"在四川成都举行。活动现场，凯迪拉克全新XT5推出最新购车权益活动，包括新增"城市通勤 也要豪华满配"的大都会版，以及全系车型限时惊喜价22.99万元至32.09万元等购车权益。 据了解，凯迪拉克XT5历经四代车型迭代，累计行驶里程超过224亿公里，赢得了全球超150万用户的青 睐。全新XT5搭载源自维也纳的AKG录音棚级音响系统，以及"Twin-clutch矢量四驱系统"。在安全方 面，该车型标配22项主动安全配置，同时采用由十横六纵钢梁构成的笼式车身，应用占比超过86.9%的 超高强度钢、热成型钢与高强度钢，为车内乘员打造坚实安全防线。 ...