本报（chinatimes.net.cn）记者王敬 北京报道 "今年国庆假期叠加了中秋节，放假时间是8天，希望大家能够早做出行规划，因为旅游势必火爆。"9月 17日，文化和旅游部产业发展司司长缪沐阳在新闻发布会上表示。 随着双节的到来，旅游市场已提前升温。据OTA平台消息，依托8天长假，用户通过多元化的拼假组 合，预计可形成12至16天不等的超长假期，其中"请3休11""请4休13"拼假方案最受游客追捧。 根据铁路部门预测，9月29日至10月10日，全国铁路预计发送旅客2.19亿人次，10月1日是假期铁路客流 最高峰日。9月17日，该日火车票开售时，多条热门线路车票紧俏，部分"秒光"，开售即候补。 同程旅行《2025中秋国庆假期旅行趋势预测报告》显示，今年假期预计呈现出"短途出游频次提升，长 线旅行品质提升"的特点。国内出游热度飙升的同时，免签扩容政策持续为入出境游市场注入新的活 力。 二级市场方面，9月18日旅游及酒店概念股逆势拉升，曲江文旅涨停，云南旅游实现"2连板"，华天酒 店、西安饮食、西安旅游、西藏旅游、丽江股份等跟涨。国证国际分析指出，国庆假期核心指标仍是客 单价恢复进度，若好于预期，有望带动板块 ...

Core Insights - The upcoming 8-day holiday period combining the Mid-Autumn Festival and National Day is expected to create a peak in travel bookings and ticket sales in China [1][2] - There is a significant increase in domestic travel intentions, with over 30% of working individuals opting for extended holidays, leading to a 30% year-on-year growth in domestic travel willingness [2][6] - The railway and aviation sectors are anticipated to experience the largest passenger flow in history, with railway passenger numbers expected to reach 219 million, a 12.3% increase from the previous year [1][2][3] Travel Trends - The trend of "串游" (multi-city travel) is gaining popularity, with consumers preferring to explore multiple destinations during the long holiday [5][6] - There is a notable increase in interest for less popular destinations, with hotel bookings in cities like Luzhou and Ma'anshan rising over threefold [6][7] - The demand for family-oriented travel experiences is also on the rise, with significant increases in bookings for theme parks and family-friendly accommodations [7][8] Booking and Transportation Insights - The booking pace for travel products has accelerated, with flight and hotel reservations surpassing last year's levels, and some categories exceeding the 2023 holiday figures [2][3] - The railway department is implementing strategies to optimize ticket sales and increase capacity, including the addition of temporary trains and night services during peak travel times [4][3] - The average daily ticket bookings for domestic flights have increased by over 26% compared to the previous year, indicating a robust demand for air travel [2][3] International Travel Dynamics - The long holiday is expected to boost outbound travel, with international flight searches increasing by 60% year-on-year [8][9] - Popular destinations for outbound travel include Japan, South Korea, and Southeast Asian countries, with a notable rise in interest for countries with visa-free policies [8][9] - The trend of "slow travel" is emerging among younger Chinese tourists, who are seeking authentic local experiences and activities [9]

Core Insights - The report by Tongcheng Travel predicts that the upcoming Mid-Autumn and National Day holidays will see a rise in domestic tourism driven by elements like "red tourism, autumn scenery, and moon viewing" [1] - The outbound travel market is supported by continuously optimized visa-free policies, with long-haul destinations seeing a significant increase in visa issuance compared to short-haul destinations since August 2025 [1] Domestic Travel Trends - Domestic flight search volume has increased by over 30% year-on-year as of September 11, indicating a strong demand for travel during the holidays [3] - The average price of domestic flights remains stable compared to last year, with higher prices at the beginning and end of the holiday period, while mid-holiday prices are lower [3] - Popular domestic travel destinations include major cities like Beijing, Chengdu, and Shanghai, which are known for their rich cultural and natural resources [3] - Lesser-known destinations have also gained popularity, with cities like Yining and Luzhou seeing over 60% year-on-year growth in flight search volume [3] Hotel Booking Trends - High-quality hotel bookings have seen a year-on-year increase of over 20%, with "viewing" and "moon appreciation" keywords experiencing a 117% increase in search volume [5] - Certain vacation hotels have sold out their scenic room types 30 days in advance, indicating strong demand [5] - Popular autumn viewing destinations for hotel bookings include regions like Sichuan and Inner Mongolia, with over 30% growth in booking heat [5] Travel Package Preferences - High-quality hotel packages that combine accommodation, dining, and leisure activities are increasingly popular, particularly in provinces like Guangdong and Zhejiang [6] Group Travel Insights - There is a significant increase in demand for domestic group tours, with spending on long-haul group travel rising by over 20% year-on-year [8] - Popular group travel destinations include Sichuan, Xinjiang, and Qinghai, with a focus on autumn appreciation [8] International Travel Trends - International flight search volume has increased by over 60% year-on-year, with destinations in East Asia and Southeast Asia being the most sought after [10] - The introduction of visa-free policies for group tourists to South Korea has notably boosted interest in flights to Seoul and Jeju Island, with search volume doubling [10] - Outbound cruise and group travel products have also seen significant growth, with bookings for cruise products increasing by over 15% [10] Extended Holiday Opportunities - Users are expected to create extended holidays of 12 to 16 days through various leave combinations, enhancing the appeal of travel during this period [11] - Tongcheng Travel has launched promotional activities to improve the cost-effectiveness of travel during the holidays, offering a travel fund valued at 2,888 yuan [11]