Core Insights - The upcoming 8-day holiday during the Mid-Autumn Festival and National Day is expected to drive a peak in tourism, characterized by increased short trips and upgraded long-distance travel experiences [1][6] - The dual holiday is stimulating the "viewing" and "moon appreciation" economy, with hotel bookings for scenic views selling out 30 days in advance and a 30% year-on-year increase in bookings for popular autumn destinations [1][3] Domestic Travel Trends - There is a notable increase in hotel bookings for autumn viewing destinations, with a 30% year-on-year rise in reservations for popular locations such as Sichuan, Inner Mongolia, and Xinjiang [3][4] - High-quality accommodations in urban areas and scenic countryside resorts are becoming popular choices, with a 20% increase in bookings for high-quality hotels and a 117% increase in searches for "viewing" and "moon appreciation" keywords [3][4] Travel Booking Patterns - The trend of early bookings is evident, with travel reservations made approximately 3.5 days earlier than last year, indicating a strong demand for multi-destination trips [6][7] - The average booking volume for transportation services has increased by 4.2% year-on-year, with significant growth in high-speed rail and combined "air + rail" travel options [7] International Travel Insights - The search volume for international flights has surged by over 60%, with popular destinations including South Korea, Japan, and Southeast Asian countries, driven by visa-free policies [9][10] - The booking volume for outbound cruise products has increased by over 15%, while group travel for destinations like Morocco and Serbia has seen a rise of over 30% [10]

Group 1: Tourism Market Overview - The upcoming National Day holiday, combined with the Mid-Autumn Festival, is expected to drive significant tourism activity, with an 8-day holiday period prompting early travel planning [2] - Predictions indicate that from September 29 to October 10, approximately 219 million railway passengers will be transported, with October 1 expected to be the peak travel day [2] - The domestic tourism market is experiencing a surge, with a notable increase in hotel searches by 400% month-on-month and a 40% year-on-year increase compared to the same period last year [4] Group 2: Travel Trends and Preferences - There is a growing trend towards short-distance travel and an increase in the quality of long-distance trips, with a significant rise in search volume for domestic flights exceeding 30% year-on-year [5] - Popular domestic destinations include major cities with rich cultural and natural resources, while lesser-known destinations are also gaining popularity, with some experiencing over 60% growth in flight search volume [5][6] - The demand for red tourism and scenic spots in northern and southern regions is expected to drive local tourism consumption [6] Group 3: Outbound Travel Dynamics - The outbound travel market is rebounding strongly, with search interest nearly doubling compared to last year, particularly among younger travelers seeking diverse destinations [7] - Japan remains the top searched destination, with significant interest in new direct flights to Greece, resulting in a 7-fold increase in search volume [7][8] - The overall price for outbound travel is stable or slightly decreasing, with specific markets like Japan seeing a 15% drop due to favorable exchange rates [8] Group 4: Market Sentiment and Stock Performance - On September 18, tourism and hotel stocks saw a rise, with companies like Qujiang Cultural Tourism and Yunnan Tourism experiencing significant gains [3][9] - Analysts suggest that the recovery of average spending per customer during the holiday could positively influence market sentiment [10] Group 5: Government Initiatives and Consumer Incentives - The government has introduced measures to expand service consumption, including a three-year action plan for cultural and tourism consumption, which includes issuing consumption vouchers and promoting various cultural events [10][11] - Local governments are expected to enhance tourism experiences through subsidies and promotional activities, which are anticipated to stimulate market growth and consumer spending [11]

Core Insights - The upcoming 8-day holiday period combining the Mid-Autumn Festival and National Day is expected to create a peak in travel bookings and ticket sales in China [1][2] - There is a significant increase in domestic travel intentions, with over 30% of working individuals opting for extended holidays, leading to a 30% year-on-year growth in domestic travel willingness [2][6] - The railway and aviation sectors are anticipated to experience the largest passenger flow in history, with railway passenger numbers expected to reach 219 million, a 12.3% increase from the previous year [1][2][3] Travel Trends - The trend of "串游" (multi-city travel) is gaining popularity, with consumers preferring to explore multiple destinations during the long holiday [5][6] - There is a notable increase in interest for less popular destinations, with hotel bookings in cities like Luzhou and Ma'anshan rising over threefold [6][7] - The demand for family-oriented travel experiences is also on the rise, with significant increases in bookings for theme parks and family-friendly accommodations [7][8] Booking and Transportation Insights - The booking pace for travel products has accelerated, with flight and hotel reservations surpassing last year's levels, and some categories exceeding the 2023 holiday figures [2][3] - The railway department is implementing strategies to optimize ticket sales and increase capacity, including the addition of temporary trains and night services during peak travel times [4][3] - The average daily ticket bookings for domestic flights have increased by over 26% compared to the previous year, indicating a robust demand for air travel [2][3] International Travel Dynamics - The long holiday is expected to boost outbound travel, with international flight searches increasing by 60% year-on-year [8][9] - Popular destinations for outbound travel include Japan, South Korea, and Southeast Asian countries, with a notable rise in interest for countries with visa-free policies [8][9] - The trend of "slow travel" is emerging among younger Chinese tourists, who are seeking authentic local experiences and activities [9]

Core Insights - The report by Tongcheng Travel predicts that the upcoming Mid-Autumn and National Day holidays will see a rise in domestic tourism driven by elements like "red tourism, autumn scenery, and moon viewing" [1] - The outbound travel market is supported by continuously optimized visa-free policies, with long-haul destinations seeing a significant increase in visa issuance compared to short-haul destinations since August 2025 [1] Domestic Travel Trends - Domestic flight search volume has increased by over 30% year-on-year as of September 11, indicating a strong demand for travel during the holidays [3] - The average price of domestic flights remains stable compared to last year, with higher prices at the beginning and end of the holiday period, while mid-holiday prices are lower [3] - Popular domestic travel destinations include major cities like Beijing, Chengdu, and Shanghai, which are known for their rich cultural and natural resources [3] - Lesser-known destinations have also gained popularity, with cities like Yining and Luzhou seeing over 60% year-on-year growth in flight search volume [3] Hotel Booking Trends - High-quality hotel bookings have seen a year-on-year increase of over 20%, with "viewing" and "moon appreciation" keywords experiencing a 117% increase in search volume [5] - Certain vacation hotels have sold out their scenic room types 30 days in advance, indicating strong demand [5] - Popular autumn viewing destinations for hotel bookings include regions like Sichuan and Inner Mongolia, with over 30% growth in booking heat [5] Travel Package Preferences - High-quality hotel packages that combine accommodation, dining, and leisure activities are increasingly popular, particularly in provinces like Guangdong and Zhejiang [6] Group Travel Insights - There is a significant increase in demand for domestic group tours, with spending on long-haul group travel rising by over 20% year-on-year [8] - Popular group travel destinations include Sichuan, Xinjiang, and Qinghai, with a focus on autumn appreciation [8] International Travel Trends - International flight search volume has increased by over 60% year-on-year, with destinations in East Asia and Southeast Asia being the most sought after [10] - The introduction of visa-free policies for group tourists to South Korea has notably boosted interest in flights to Seoul and Jeju Island, with search volume doubling [10] - Outbound cruise and group travel products have also seen significant growth, with bookings for cruise products increasing by over 15% [10] Extended Holiday Opportunities - Users are expected to create extended holidays of 12 to 16 days through various leave combinations, enhancing the appeal of travel during this period [11] - Tongcheng Travel has launched promotional activities to improve the cost-effectiveness of travel during the holidays, offering a travel fund valued at 2,888 yuan [11]