与此同时，蓝标传媒也在不断拓展出海业务的增长边界，积极探索网红营销、跨境电商、联盟营销、数字人以及出海营销技术平台建设等新方向，持续丰 富服务形态，提升对中国企业全球化发展的综合支撑能力。 12月29日，由智通财经主办的第八届投资年会荣耀启幕，备受瞩目的"资本市场最具价值影响力榜单"正式揭晓。蓝标传媒凭借在出海营销领域的深厚积 淀、全链路服务能力以及在AI技术应用上的创新突破，从众多参评机构中脱颖而出，荣获"出海卓越服务奖"。 作为中国财经领域兼具品牌影响力与专业公信力的权威榜单，智通财经"资本市场最具价值影响力榜单"已连续发布八届。本届评选体系全面升级，从多个 维度对不同行业与赛道的优秀企业和机构进行系统评估。其中，"出海卓越服务奖"旨在表彰为中国出海企业提供全面、专业、高质量服务的杰出机构，要 求参评机构不仅具备稳健的经营能力，更需在市场研究、品牌国际化、技术解决方案等维度展现出极高的专业水准。蓝标传媒的成功入选，正是实力与口 碑的双重体现。 蓝标传媒自2015年起便前瞻性布局全球化出海业务，通过整合全球媒体资源、汇聚创意人才、迭代技术平台，构建起一站式、系统化的出海营销服务体 系，助力中国品牌高效触达海 ...

当AI融入营销， 全球竞争内核也将再次变化。 2025年的商业世界正站在新旧转换的十字路口。在商业叙事重构、科技浪潮席卷的当下，WISE2025商业之王大会以"风景这边独好"为基调，试图在不确定 中锚定中国商业的确定性的未来。我们在此记录这场思想盛宴的开篇，捕捉那些在变局中依然坚定前行的声音。 11月27-28日，被誉为"年度科技与商业风向标"的36氪WISE2025商业之王大会，在北京798艺术区传导空间落地。 今年的WISE不再是一场传统意义上的行业峰会，而是一次以"科技爽文短剧"为载体的沉浸式体验。从AI重塑硬件边界，到具身智能叩响真实世界的大门； 从出海浪潮中的品牌全球化，到传统行业装上"赛博义肢"——我们还原的不仅是趋势，更是在捕捉在无数次商业实践中磨炼出的真知。 我们将在接下来的内容中，逐帧拆解这些"爽剧"背后的真实逻辑，一起看尽2025年商业的"风景独好"。 根据头部跨境出海服务企业飞书深诺的预测， 营销正在成为全球电商以及数字交易的超级数字节点。 大会上，飞书深诺集团创始人兼CEO沈晨岗也具体指 出， 下一轮全球化竞争的新内核，将是AI的加速度与整体数字基建的重构。 作为已有十多年海外全渠道营 ...

2025年的商业世界正站在新旧转换的十字路口。在商业叙事重构、科技浪潮席卷的当下，WISE2025商业之王大会以"风景这边独好"为基调，试图在不确 定中锚定中国商业的确定性的未来。我们在此记录这场思想盛宴的开篇，捕捉那些在变局中依然坚定前行的声音。 11月27-28日，被誉为"年度科技与商业风向标"的36氪WISE2025商业之王大会，在北京798艺术区传导空间落地。 今年的WISE不再是一场传统意义上的行业峰会，而是一次以"科技爽文短剧"为载体的沉浸式体验。从AI重塑硬件边界，到具身智能叩响真实世界的大 门；从出海浪潮中的品牌全球化，到传统行业装上"赛博义肢"——我们还原的不仅是趋势，更是在捕捉在无数次商业实践中磨炼出的真知。 我们将在接下来的内容中，逐帧拆解这些"爽剧"背后的真实逻辑，一起看尽2025年商业的"风景独好"。 根据头部跨境出海服务企业飞书深诺的预测，营销正在成为全球电商以及数字交易的超级数字节点。大会上，飞书深诺集团创始人兼CEO沈晨岗也具体指 出，下一轮全球化竞争的新内核，将是AI的加速度与整体数字基建的重构。 作为已有十多年海外全渠道营销经验的公司，飞书深诺向我们具体展示了如何通过AI、 ...

Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - The Chinese overseas marketing industry is projected to grow from $42 billion in 2024 to $123.7 billion by 2029, with a CAGR of 24.3% from 2025 to 2029, driven by the rapid development of cross-border e-commerce and digital technology [6] - Over 90% of companies require overseas marketing services, with a strong demand for supply chain and brand marketing services [29][31] - The marketing needs of brands vary significantly across different stages of their overseas expansion, focusing on market validation, multi-channel scaling, and deep operational strategies [34][36] Market Demand Status - In 2024, the Chinese overseas marketing market is expected to reach $42 billion, with cross-border e-commerce marketing accounting for over 30% of the demand, and gaming and app marketing each representing over 20% [6] - By 2029, the market is anticipated to grow to $123.7 billion, influenced by the rapid growth of cross-border e-commerce and strong demand in emerging global markets [6] Types of Overseas Marketing Service Providers - The overseas marketing service providers are categorized into integrated marketing service providers, influencer marketing service providers, marketing cloud service providers, and other services such as precision mobile marketing and consulting [7] - The market is highly competitive, with the top five companies holding approximately 25% market share, led by BlueFocus, Feishu Shenno, and Taidong Technology [7] Development Trends of Marketing Services and Demand - On the service side, trends include the reconstruction of the marketing process through intelligent systems, the establishment of AI-driven marketing frameworks, and enhanced local service capabilities through data integration [10] - On the demand side, automation and generative AI are expected to improve cross-channel collaboration, with programmatic advertising becoming a key marketing method for global promotion [10] Brand Overseas Marketing Demand Insights - Over 60% of overseas brands face a 30% loss of potential traffic due to issues like channel dispersion and insufficient localization [32] - The key marketing needs include in-depth market research, cross-channel integration, localized content creation, and real-time data analysis [32][33] Key Industry Marketing Demand Insights - The e-commerce sector accounts for over 30% of the Chinese overseas marketing market, while gaming and app marketing each represent over 20% [58] - The marketing strategies for cross-border e-commerce focus on channel integration, flow management, and precise, efficient advertising to address the challenges of low-price competition and market saturation [61]

Core Insights - The Guangdong-Hong Kong-Macao Greater Bay Area Cultural Investment Conference serves as a platform for connecting leading enterprises, innovative projects, and peer institutions, facilitating accelerated growth in IP development, technology integration, and commercialization [1][3] - The conference is recognized for its value in trend foresight, precise resource matching, and efficient ecological collaboration, particularly in the "cultural+" sector [3][4] - The company emphasizes the importance of sustainable business models, content creativity, and technological integration in cultural investments [6][7] Investment Focus - The company prioritizes projects that demonstrate a clear path from creative ideas to scalable implementation, ensuring a closed-loop business model [6] - Key investment areas include cultural content, technological infrastructure, and digital marketing, with notable investments in major publishing and media companies [7][8] - The company aims to create mutual business growth opportunities among its portfolio companies, leveraging synergies in the cultural and technology sectors [8][9] Future Trends - The company identifies the future lifestyle as a deep resonance between technology, culture, and the demands of the new generation, with a focus on high-tech solutions [4][5] - Investment strategies are directed towards areas such as AIGC applications, health consumption, and virtual reality ecosystems [5] Investment Strategy - The investment strategy is described as a "pyramid-style portfolio," allocating 60% to stable cash flow mature companies, 30% to growth-oriented firms, and 10% to early-stage disruptive projects [10] - The company aims to balance risk and return by maintaining patience and confidence in supporting portfolio companies through challenging periods [10] Ecosystem Contribution - The company seeks to enhance the cultural industry ecosystem in the Greater Bay Area by facilitating efficient resource allocation and innovation through capital [11][12] - The integration of creative, technological, and manufacturing capabilities is highlighted as essential for meeting the diverse emotional and consumption expectations of the new generation [11][12]