近日，公安部、中宣部联合在全国开展"全民反诈在行动"集中宣传月活动，乐信旗下分期乐积极参与， 通过分期乐APP、多个官方自媒体账号、短信等多维度进行反诈宣传，共同筑牢反诈全民防线。6月16 日~7月15日期间，乐信多渠道累计为用户进行反诈安全提醒超过700万次。 此次集中宣传月活动的主题是"反诈是门必修课，筑牢防线守好责"。当前网络诈骗案件仍呈高发态势， 各类诈骗手段不断翻新，给消费者财产安全带来威胁。为此分期乐提醒金融消费者：任何涉及资金的线 上请求，都必须二次确认；警惕任何所谓"紧急转账"要求，务必冷静核实；严格管理个人信息，减少公 开视频/语音信息，避免被骗子采集声音和面部数据。 分期乐经过多年建设，已形成从实时动态监测、预警，到自动归因、自动分析等完整的反诈监控体系， 以及包括新一代反欺诈识别模型、风险自动预警机器人、"黎曼"异动归因系统等反诈核心技术工具和系 统，有效识别欺诈风险、保护用户信息安全。 此外分期乐积极举办治理研讨会，中国政法大学、西南政法大学、西北政法大学等法学界代表，无锡市 公安局、嘉兴市公安局、武汉市公安局等警方代表，以及招行信用卡中心、度小满、平安普惠、马上消 金、美团金融等业界 ...

Core Viewpoint - The article highlights the increasing misuse of Generative Engine Optimization (GEO) by financial black and gray market organizations to create fake customer service numbers, leading to consumer fraud. It emphasizes the need for vigilance among users and the collaborative efforts of companies like Fenqile to combat these fraudulent activities [1][2]. Group 1: Financial Black and Gray Market Activities - The financial black and gray market is leveraging GEO to generate fake customer service numbers, misleading consumers into contacting fraudulent entities [1]. - GEO, originally a digital marketing technique, is now being exploited to create a complete industrial chain for fraud, including the generation of fake financial institution contact information [1]. Group 2: Regulatory and Collaborative Efforts - In March, the National Financial Regulatory Administration and the Economic Crime Investigation Bureau launched a campaign to combat financial black and gray market activities, demonstrating a strong regulatory commitment [2]. - Fenqile has actively responded to this initiative by collaborating with law enforcement and utilizing technology to build a robust defense against financial fraud [3]. Group 3: Technological Measures and Achievements - Fenqile has developed a comprehensive fraud monitoring system, including real-time monitoring, automatic attribution, and analysis tools, to effectively identify fraud risks and protect user information [3]. - Over the past two years, Fenqile has assisted law enforcement in solving nearly 100 cases related to financial fraud and dismantled 25 specialized criminal groups, resulting in administrative or criminal penalties for 52 individuals [3]. Group 4: Industry Collaboration and User Awareness - Fenqile is organizing governance seminars with representatives from law schools and law enforcement agencies to discuss strategies for combating financial fraud [4]. - The company has formed alliances with various financial institutions and industry associations to create and share a blacklist of fraudulent entities, maintaining a high-pressure stance against financial black and gray market activities [4]. - Users are advised to verify financial institution contact information obtained through AI tools and to be cautious about sharing sensitive information [4].

Core Insights - The article discusses the performance of various online financial companies in Q1 2025, highlighting their business models and revenue streams in the evolving fintech landscape in China. Group 1: Business Models of Online Financial Companies - The main business models of online financial companies include self-operated loans, loan facilitation, customer referral, membership and credit report sales, insurance sales, installment shopping, and financial technology services [1][3][6][9][13]. - Loan facilitation is the primary service, which can be categorized into heavy capital models requiring guarantees and light capital models sharing profits with funding sources [4][5]. - Companies are increasingly focusing on customer referral services, leveraging their large customer bases to direct clients to other lending platforms [5][6]. Group 2: Q1 2025 Performance Overview - In Q1 2025, several companies reported varying performance metrics, with most showing year-on-year growth in loan disbursements except for Lexin, which saw an 11% decline [19][22]. - Notable performances include: - Q1 loan disbursements for Qifu Technology reached 888.83 billion yuan, a 15.76% increase year-on-year [22][23]. - Xinyi Technology's international loan disbursements grew by 37.11% year-on-year [19]. - Jiyin Technology reported a 58.2% increase in loan disbursements compared to the previous year [19]. Group 3: Revenue and Profit Trends - Revenue trends varied across companies, with most showing growth except for Lexin, which experienced a 3.1% decline year-on-year [20][22]. - Qifu Technology's revenue reached 46.91 billion yuan, a 12.95% increase year-on-year, while its net profit grew by 54.91% [22][23]. - Jiyin Technology reported a 20.4% increase in revenue, reaching 17.76 billion yuan [20][22]. Group 4: Marketing and Customer Acquisition - Companies are increasing their marketing expenditures to acquire new customers, with Xiaoyin Technology's marketing costs rising by 185% year-on-year [56]. - Qifu Technology's customer acquisition cost increased to 384 yuan, reflecting a strategic shift towards embedded finance channels [24][28]. Group 5: Strategic Developments - Companies are exploring international markets, with Qifu Technology hiring for positions related to operations in the UK, indicating a shift towards developed markets [40]. - Lexin is focusing on risk reduction by directing subprime customers to other platforms, thereby lowering its risk exposure [41][42]. - Jiyin Technology is actively preparing for a potential listing on the Hong Kong Stock Exchange, reflecting its strategic growth ambitions [71].

又到一年618，各大平台厉兵秣马掀起补贴攻势，助力消费者开启一场消费狂欢。近日，乐信(LX.US) 旗下分期乐商城公布2025年618嗨购季第一期成绩单：5月20日~6月1日期间，分期乐商城成交金额同比 增长145%，成交用户数同比增长122%，成交订单数同比增长109%，商城主要品类商品销售大幅增长， 年轻活跃用户粘性显著增强。 据悉，乐信于2013年8月成立并立足于中国深圳，一直以来积极通过旗下平台打通线上与线下广阔消费 场景，以"轻松消费、灵活周转"的品牌理念连接亿万中国年轻消费者与新消费品牌。2017年12月，乐信 正式登陆美国纳斯达克。 数据显示，随着甄品惠、工厂店等供应链形态持续完善，今年参与商城618活动的商品数量规模达近年 618活动之最。同时丰富的品质商品和更低的价格，也激发了年轻消费者的消费热情，自营3C、甄品 惠、工厂店等销量迎来爆发。 618第一阶段，聚焦品质大牌的"甄品惠"成交金额环比上月同期增长56%，订单量环比增长44%;源头直 销模式"工厂店"618第一阶段成交订单数环比增长10%；自营3C是分期乐商城起步和核心优势品类，商 城长期在3C品类保持稀缺货源、首批货源的供给优势，苹 ...

智通财经APP 获悉，美东时间周五(5月 2日) 美股收盘，受中概股大涨、五一消费拉动、分期乐商城五 一黄金周消费动能强劲等驱动因素影响，中国领先的新消费数字科技服务商乐信 (LX.US) 上涨 9.07%， 收盘价8.42美元，当日成交额 2008.05万美元。 乐信股价的上涨，主要是五一消费超预期、分期乐商城五一黄金周消费动能强劲公司等因素影响。 市场层面，受4月份非农就业报告好于预期影响，美国三大股指全线收涨。截至收盘，道指涨1.39%， 标普500指数涨1.47%，纳指涨1.51%。其中，道指、标普500指数均录得九连涨，标普500指数创2004年 以来最长连涨纪录。 中概股普遍大涨，纳斯达克中国金龙指数涨3.51%。热门个股方面，小马智行涨超21%，世纪互联涨近 13%，亿航智能涨超9%，万国数据涨逾9%，腾讯音乐涨超7%，小鹏汽车涨逾5%。 今年"五一"假期，出行热度持续攀升。国铁集团预计，4月29日至5月6日，"五一"假期运输8天时间里， 全国铁路将发送旅客1.44亿人次，同比增长4.9%。 数据显示，"五一"假期第一天，多地旅游消费纷纷报捷。譬如，安徽省5A级旅游景区共接待游客36.3万 人次 ...