"茂名石化单品全球市占率超半数，无惧风浪，持续出海。"2月24日，马年第一个工作日，广东全省高 质量发展大会"百千万工程"县域产业融合与高质量发展分会场上，茂名市委副书记、市长王雄飞以故事 的形式，展示了茂名制造业和服务业协同发展的成果。 茂名发挥人口大市和职业教育优势，坚持"政府引导+市场化运作"，构建人力资源服务全产业链，141家 服务机构实现年度收入33亿元。福尔电子、佳都制衣等一大批项目落地信宜、高州等地，8个省级以上 产业园区（工业）加快发展；1.8万家微工厂扎根镇村，创造了20万个"家门口的就业岗位"；671家建筑 业劳务公司为北上广等地区输送近15万技术人才，外出施工产值占全市建筑业总产值90%以上。 （文章来源：21世纪经济报道） 茂名坚持种植标准化、加工多元化、产品品牌化、文旅增值化，在荔枝全产业链发展的"价值密码"中， 种植环节约占42.5%，物流服务环节约占17.5%，社会化服务、销售渠道、文旅及品牌溢价约占40%， 2025年全产业链产值超120亿元。 王雄飞表示，荔枝的跨界焕新，是茂名农业"接二连三"的生动实践。 茂名坚持以工业思维发展农业，以科技和金融赋能农业。用好化橘红"药食同源 ...

量发展分会场 上，茂名市委副 书记、市长王雄 飞娓娓道来三 个"小故事"。透 过一颗荔枝 的"跨界新生" 、 一项化工单品 的"霸气出海" 、 一座产业园 的"人才活水" ， 这座粤西城市推 动"制造+服 务"深度融合的 "制造+服务"如 何加出新动能？ 茂名市长以三个 故事作答_南方 +_南方plus 2月24日，广东 省高质量发展大 会召开，在"百 千万工程"县域 产业融合与高质 实践路径清晰浮 现。 一颗荔枝，撬动 百亿产业链 作为中国荔枝之 乡，茂名坚持种 植标准化、加工 多元化、产品品 牌化、文旅增值 化。在荔枝全产 业链发展的"价 值密码"中，种 植环节约占 42.5%，物流服 务环节约占 17.5%，社会化 服务、销售渠 道、文旅及品牌 溢价高达40%。 为破解"一日色 变"的千年难 题，茂名建起4 个区域冷链物流 中心、300多 个"田头小站"； 发展食品加工， 开发荔枝冰淇 淋、荔枝饮品、 荔枝月饼等畅销 产品；上线荔枝 大数据平台，成 立农业银行"荔 枝支行"、推 出"荔枝贷"；打 造以荔枝为主题 的包茂高速柏桥 服务区，茂名荔 枝火爆出圈， 2025年全产业链 产值超120亿 元。 茂名 ...

Core Insights - The article highlights the growing popularity of Guangdong cuisine in northern markets, particularly in Beijing, as part of the "Guangdong Flavor New Year" marketing event, which showcases local agricultural products [2][4] Group 1: Market Trends - Guangdong New Year dishes are increasingly favored in northern regions, with sales showing a year-on-year growth trend through supermarkets, e-commerce platforms, and dining channels [2][3] - The event aims to introduce high-quality Guangdong agricultural products to Beijing consumers, helping local businesses expand their market presence in the Beijing-Tianjin-Hebei region [2][5] Group 2: Product Highlights - Featured products include 清远鸡 (Qingyuan chicken), 德庆贡柑 (Deqing citrus), and various processed items like 化橘红 (Hua Ju Hong) products, which are tailored for the gift market [3][5] - The event showcases a variety of Guangdong specialties, such as 红烧乳鸽 (braised pigeon) and 脆肉鲩 (crispy fish), emphasizing the quality and safety of these products [6][7] Group 3: Sales Data - In 2025, Guangdong's vegetable supply to Beijing reached 204,800 tons, and fruit supply was 440,700 tons, with a total transaction value of 4.435 billion yuan, indicating significant market penetration [7] - Guangdong brands are recognized in the Beijing market, with companies aiming for a 50% increase in sales this year by leveraging online and offline strategies [7]

Core Insights - The article highlights the transformation of Pingding Town into a leading hub for Huaju Hong, a traditional Chinese medicinal fruit, achieving an annual output value of 4.73 billion yuan and creating over 30,000 jobs [9][10]. Industry Foundation - The Huaju Hong industry in Guangdong has established a modern industrial park with a total investment of 300 million yuan, directly benefiting over 20,000 local residents through a "company + farmers + base" model [14][15]. - Collaborations with universities like Sun Yat-sen University have introduced scientific methods to enhance the standardization of Huaju Hong cultivation, ensuring quality control [16][18]. - The introduction of GAP planting standards and digital monitoring has set a benchmark for the industry, showcasing confidence in the market potential of Huaju Hong [22][23]. Product Expansion - The inclusion of Huaju Hong in the food-medicine homologous directory in 2024 opens new market opportunities, allowing for the development of diverse products beyond traditional medicinal uses [25][26]. - The company has successfully diversified its product line to include over 20 processed items such as beverages, coffee, and beer, with 90% of its products being deep-processed [32][33]. - The launch of Huaju Hong beer has gained significant traction in the Sichuan market, demonstrating the effectiveness of targeting younger consumers [39][41]. Brand Empowerment - The use of digital marketing strategies, including live streaming and e-commerce, has significantly boosted the visibility and sales of Huaju Hong products, with online sales reaching 23 million yuan in 2024 [50][51]. - The establishment of over 300 professional cooperatives in Pingding Town has created a successful model for rural income generation, benefiting thousands of farmers [53][56]. - The town's branding efforts have expanded its market reach, with products now available in various cities across China and international markets such as Macau and Malaysia [70][73].