Core Viewpoint - The tourism market in China is experiencing strong growth, with domestic travel and spending increasing significantly during the May Day holiday, indicating a robust recovery and structural highlights in long-distance travel, county tourism, and outbound travel [1][2][12]. Overview - During the May Day holiday, 314 million domestic trips were made, representing a 6.4% year-on-year increase, while total spending reached 180.27 billion yuan, up 8.0% year-on-year. Per capita spending improved by 1.5%, recovering to approximately 90% of 2019 levels [2][12]. - The total cross-regional movement of people was estimated at 1.467 billion, a growth of 8.0% year-on-year, exceeding previous expectations [2]. Structure - **Long-distance Travel**: Destinations like Qinghai, Xinjiang, and Ningxia saw ticket sales surge by 100-200%. The number of travelers combining annual leave with the holiday increased by 30% [3]. - **County Tourism**: Bookings for rural tourism rose nearly 20%, with hotel reservations in county-level cities increasing by 30% [3]. - **Outbound Travel**: Orders for outbound travel increased by 20%, with popular destinations including Japan, South Korea, and Thailand. Inbound travel orders surged by 130% [4][3]. Scenic Spots and Destinations - Scenic spots experienced strong visitor numbers, with many achieving record attendance. For instance, Huangshan received 147,000 visitors, a 13.7% increase year-on-year [5][6]. - Other notable performances included Jiuhua Mountain and various cultural performances, which also saw significant increases in attendance [6][5]. Hotel Performance - Hotel occupancy rates averaged 67.5%, up 4.9% year-on-year, with average daily rates (ADR) at 283.8 yuan, a 6.8% increase. Revenue per available room (RevPAR) rose by 12.0% [8][9]. - The demand for higher-quality accommodations is evident, with economic hotels seeing the largest price increases [8]. Macau Gaming - Macau saw a significant increase in visitor numbers, with a 42.3% year-on-year rise during the holiday period. However, expectations for gaming revenue growth remain cautious due to previous market performance [10]. - The average daily gross gaming revenue (GGR) is expected to exceed last year's figures, reflecting a recovery in the tourism sector [10]. Investment Strategy - The outlook for the tourism sector remains positive, with expectations for continued demand recovery and improved supply conditions. Recommended sectors include high-elasticity consumer stocks, hotels, human resources, and quality stocks in scenic spots and gaming [12].

Core Viewpoint - The company reported strong financial performance for 2024, with revenue of 2.417 billion yuan, a year-on-year increase of 25.5%, and a net profit of 1.049 billion yuan, marking a return to profitability [1]. Financial Performance - In Q1 2025, the company achieved revenue of 561 million yuan, a slight increase of 0.3% year-on-year, with a net profit of 246 million yuan, down 2.2% year-on-year [1]. - The gross profit margin for 2024 was 67.6%, up 1.3 percentage points year-on-year, while the gross profit margin for Q1 2025 was 68.1%, down 0.7 percentage points year-on-year [2]. - The company maintained a high cash dividend payout ratio of 50.01% in 2024 [3]. Project Performance - New projects showed strong performance, with the Foshan project achieving profitability in its opening year, exceeding expectations [1]. - The Xi'an project experienced high demand, with a 178% year-on-year revenue increase, leading to significant profitability [1]. - Existing projects faced mixed results due to increased competition and local regulations, with revenue declines in Hangzhou, Sanya, and Lijiang, while Guilin and Jiuzhai projects saw revenue growth of 7.94% and 8.36% respectively [1]. Strategic Focus - The company plans to continue focusing on its core business of live performances, aiming to expand customer coverage and enhance visitor conversion rates [3]. - A new light-asset project in Qingdao is set to open in July 2026, indicating ongoing expansion efforts [3]. Profit Forecast and Valuation - The company has adjusted its net profit forecasts for 2025 and 2026 to 1.14 billion yuan and 1.325 billion yuan, respectively, reflecting a downward revision of 9.7% and 6.3% [3]. - The estimated earnings per share (EPS) for 2025, 2026, and 2027 are projected to be 0.43 yuan, 0.51 yuan, and 0.55 yuan, respectively, with corresponding price-to-earnings (PE) ratios of 22, 19, and 17 times [3].

Core Viewpoint - Songcheng Performance released its 2024 annual report and Q1 2025 report, showing a revenue of 2.417 billion yuan in 2024, a year-on-year increase of 25%, and a net profit attributable to shareholders of 1.049 billion yuan, marking a turnaround from losses [1] Financial Performance - 2024 revenue reached 2.417 billion yuan, with a year-on-year growth of 25%, aligning with the forecast midpoint [1] - The net profit attributable to shareholders was 1.049 billion yuan, also reflecting a turnaround, and the non-recurring net profit was 1.032 billion yuan, both showing a year-on-year increase of 25% [1] - In Q4 2024, the company achieved a revenue of 404 million yuan, a year-on-year increase of 31%, with a net profit of 41 million yuan, indicating a turnaround [1] - Q1 2025 revenue was 561 million yuan, a slight year-on-year increase of 0.3%, with a net profit of 246 million yuan, down 2% year-on-year [1] - The cash dividend for 2024 was 520 million yuan, with a payout ratio increased to 50% [1] Project Contributions - Revenue from existing projects in 2024 showed mixed results, with notable declines in several locations, while new projects in Xi'an, Shanghai, and Guangdong contributed positively [2] - The revenue from existing projects in 2024 was as follows: Hangzhou 637 million yuan, Sanya 176 million yuan, Lijiang 291 million yuan, Jiuzhai 96 million yuan, Guilin 205 million yuan, and Zhangjiajie 37 million yuan, with varying year-on-year changes [2] - New projects generated revenue of 145 million yuan in Xi'an, 116 million yuan in Shanghai, and 256 million yuan in Guangdong, with year-on-year growth of 6.0%, 4.8%, and 10.6% respectively [2] - The company signed a light asset project in Qingdao in January 2025, with total fees of 260 million yuan, confirming 50 million yuan in management fee income in Q1 [2] Strategic Initiatives - The company plans to enhance operational precision, upgrade content, and expand market share through refined operations and brand marketing [2] - There is a focus on optimizing mature projects and expanding new project contributions to activate growth potential [2] Profit Forecast and Investment Rating - As a leading company in China's tourism performance sector, Songcheng Performance maintains a unique positioning with its "theme park + cultural performance" model [3] - The profit forecasts for 2025, 2026, and 2027 have been adjusted to 1.14 billion yuan, 1.32 billion yuan, and 1.42 billion yuan respectively, with corresponding PE ratios of 23, 20, and 18 times [3] - The investment rating is maintained at "Accumulate" [3]

Investment Rating - The report maintains an "Accumulate" rating for the company [1] Core Views - The company has shown significant revenue growth, with 2024 revenue projected at 24.17 billion yuan, a year-on-year increase of 25% [8] - The company has turned profitable with a net profit of 1.05 billion yuan in 2024, compared to a loss in 2023, marking a substantial recovery [8] - New projects are expected to contribute positively to profit growth, with notable revenue from new projects in Xi'an, Shanghai, and Guangdong [8] - The company signed a light asset project in Qingdao, which is anticipated to enhance revenue streams [8] - The report highlights the company's unique positioning in the tourism and performance industry, combining theme parks and cultural performances [8] Financial Summary - Total revenue is forecasted to grow from 24.17 billion yuan in 2024 to 31.51 billion yuan in 2027, with a compound annual growth rate of approximately 6.5% [1] - The net profit is expected to increase from 1.05 billion yuan in 2024 to 1.42 billion yuan in 2027, reflecting a strong growth trajectory [1] - Earnings per share (EPS) is projected to rise from 0.40 yuan in 2024 to 0.54 yuan in 2027 [1] - The company's price-to-earnings (P/E) ratio is expected to decrease from 24.61 in 2024 to 18.16 in 2027, indicating improving valuation metrics [1]