Core Viewpoint - Audi has reversed its previous plan to stop developing and selling internal combustion engine vehicles by 2033, and no clear timeline for cessation has been set [2][3]. Group 1: Audi's Strategic Adjustments - Audi will launch a new series of internal combustion and plug-in hybrid vehicles between 2024 and 2026, providing greater flexibility for the next decade [3]. - The company will lead the development of a new platform architecture and software system for large vehicles within the Volkswagen Group, marking a shift towards "software-defined vehicles" [3]. - The original plan was to release the last batch of fuel vehicles globally by 2026 and achieve full electrification by 2033, but this has been reassessed due to varying market developments and the pace of electric vehicle adoption [3][4]. Group 2: Industry Trends - Other automakers like Volvo and Mercedes-Benz have also adjusted their electrification plans, with Mercedes stating it will not strictly adhere to a 2030 deadline for transitioning to electric vehicle sales [4]. - The automotive industry is experiencing challenges during the electrification transition, with many companies facing declining revenues and profits due to high R&D costs and a slowdown in electric vehicle demand [4]. - Despite these challenges, the Chinese electric vehicle market is growing rapidly, prompting multinational companies to accelerate their electrification efforts in China [5]. Group 3: Audi's Focus Areas - Audi's transformation strategy focuses on two key areas: software-defined vehicles and advanced driver assistance technologies [6]. - Starting mid-2025, Audi will produce several models specifically designed for the Chinese market, including the Q6L e-tron, which is based on the PPE luxury electric platform [6]. - Audi is collaborating with Huawei to integrate advanced intelligent driving assistance systems into new platform products starting in 2025 [6].

Core Viewpoint - Audi has reversed its previous plan to stop developing and selling internal combustion engine vehicles by 2033, and no clear timeline for cessation has been set [1][2]. Group 1: Strategic Adjustments - Audi will launch a new series of internal combustion and plug-in hybrid vehicles between 2024 and 2026, providing greater flexibility for the next decade [1]. - The company is shifting its focus to developing a platform architecture and software systems for large vehicles within the Volkswagen Group, marking a transition to "software-defined vehicles" [1][2]. - Audi's strategic adjustments are centered on two key areas: software-defined vehicles and advanced driver assistance technologies [3]. Group 2: Market Dynamics - The global automotive market is experiencing uneven development in electric vehicle adoption, prompting Audi to implement a region-specific development strategy [2]. - Other automakers, such as Volvo and Mercedes-Benz, have also adjusted their electrification plans, indicating a broader trend in the industry [2]. - The electric vehicle market is showing signs of slowing demand, while internal combustion vehicles continue to generate higher profits, necessitating strategic adjustments by automakers [2]. Group 3: Partnerships and Innovations - Audi is collaborating with FAW to produce models based on the PPE luxury electric platform, with the Q6L e-tron already in pre-sale [4]. - A partnership with SAIC is underway to develop pure electric intelligent connected vehicles tailored for the Chinese market [4]. - Starting in 2025, Audi will integrate Huawei's advanced intelligent driving assistance system into new platform products [4].

Core Viewpoint - The automotive industry in China is facing significant challenges due to internal competition, pricing wars, and the need for technological innovation to ensure sustainable development and long-term health of the sector [2][3][7] Group 1: Industry Challenges - The automotive industry is experiencing severe issues such as rampant brand proliferation, chaotic pricing systems, misleading advertising, and capital interference that do not prioritize long-term health [2] - The price war has intensified, with over 200 models expected to be discounted in 2024, and more than 60 models already discounted in the first four months of 2025, leading to industry profits dropping below 4% [3] - Industry leaders express concerns that the current competition model threatens supply chain stability, reduces component quality and safety standards, and ultimately harms the industry's resilience and sustainability [2][3] Group 2: Calls for Change - Industry leaders emphasize the need for self-reform and a return to core values centered around technological innovation to break the cycle of unhealthy competition [3][7] - Long-term commitments to research and development are highlighted, with Changan Automobile planning to invest an additional 200 billion yuan in the next decade, building on nearly 60 billion yuan invested in the past ten years [3] - The importance of establishing clear technical standards and boundaries is underscored to promote healthy and rapid development of intelligent driving technology [4] Group 3: Sustainable Development - Sustainable development is viewed as essential for survival and industry positioning, with companies needing to adapt to fundamental changes in the automotive sector [5][6] - The integration of sustainability with cost reduction and efficiency is seen as achievable through advancements in Industry 4.0 and digitalization [6] - Companies are encouraged to embrace localization and collaboration to navigate global market challenges effectively [6] Group 4: Future Outlook - The automotive industry is projected to account for over 30% of the global market share in 2024, with significant performance in the new energy vehicle sector [7] - Industry leaders are committed to fostering innovation, deepening green transformation, and enhancing collaboration to create a better environment for future growth [7] - The forum concluded with a collective pledge to return technology to its value roots, restore competition boundaries, and pursue win-win outcomes in global markets [7]