Core Viewpoint - Shaanxi Tourism Culture Industry Co., Ltd. has successfully passed the listing review and will be listed on the Shanghai Stock Exchange, marking a significant step in the acceleration of the listing process in Shaanxi Province [1] Company Overview - Shaanxi Tourism integrates tourism performances, cable cars, dining, and project investment and management, leveraging resources like Huaqing Palace and Mount Huashan to create high-quality cultural tourism experiences [2] - The company plans to issue up to 19.33 million shares, raising approximately 1.555 billion yuan for projects including the expansion of Taishan Xiucheng and Shaohua Mountain National Forest Park cable cars, as well as acquisitions related to tourism assets [2] Financial Performance - The company reported revenues of 1.088 billion yuan, 1.263 billion yuan, and 889 million yuan for the years 2023, 2024, and the first nine months of 2025, respectively, with net profits of 427 million yuan, 512 million yuan, and 369 million yuan, indicating steady growth [3] - Shaanxi Tourism ranks among the top two in net profit within the tourism and scenic area sector, showcasing strong profitability compared to the industry median [3] Industry Context - The domestic tourism market is experiencing significant growth, with a reported 4.998 billion trips taken by residents in the first three quarters of 2025, a year-on-year increase of 18% [5] - The cultural and tourism integration market in China is projected to grow from approximately 600 billion yuan in 2022 to 2.32 trillion yuan by 2024, highlighting the increasing importance of cultural consumption in tourism spending [5] - Shaanxi Tourism is enhancing its cultural tourism integration, with projects like "Chang Hen Ge" setting industry standards and filling gaps in the market for red cultural tourism performances [5]

Core Viewpoint - Shaanxi Tourism Cultural Industry Co., Ltd. plans to raise 1.555 billion yuan through an IPO on the Shanghai Stock Exchange, despite facing declining revenues and ongoing losses from subsidiaries [2][3][4]. Financial Performance - In the first half of 2025, the company's revenue is expected to decline compared to the same period in 2024, with the core revenue source, the performance of "The Long Hate Song," accounting for over 50% of total income but experiencing a nearly 10 percentage point drop in attendance [2][4][6]. - The total number of visitors for the tourism cable car business was only 1.8495 million in the first half of 2025, significantly lower than the 4.6476 million for the entire year of 2024 [2][6]. - The attendance rates for "The Long Hate Song" and "12·12 Xi'an Incident" dropped to 77.98% and 54.72%, respectively, from 87.77% and 85.31% in the previous year [6]. Business Structure and Governance - The company's shares are highly concentrated, with Shaanxi Tourism Development Co., Ltd. holding 47.59% directly and an additional 6.69% indirectly, raising concerns about governance independence [3][7]. - Frequent related-party transactions and potential competition with subsidiaries pose risks to the company's operational independence [7][8][9]. Investment Plans - The company intends to allocate 729 million yuan of the raised funds to the second phase of the Taishan Show City project, which aims to build a cultural performance theater [9][10]. - The Taishan Show City project is part of a strategy to expand and upgrade operations nationally, although the operating entity, Tai'an Cultural Tourism, has been continuously losing money since 2024 [10][11].

Group 1 - The core viewpoint of the news is that Shaanxi Tourism Cultural Industry Co., Ltd. has initiated its IPO on the Shanghai Stock Exchange, aiming to raise 1.555 billion yuan [1] - The company integrates tourism performances, cable cars, and dining services, leveraging premium tourism resources such as Huaqing Palace and Mount Huashan to provide high-quality tourism products and experiences [4] - Shaanxi Tourism has developed notable tourism performances including the large-scale historical dance drama "Chang Hen Ge" and other significant cultural performances, establishing itself as a leader in the tourism destination sector [4] Group 2 - The tourism industry is expected to continue its growth trend, with significant increases in domestic travel and spending during holidays in 2025, indicating a strong recovery and consumer willingness to travel [5] - Shaanxi Province's tourism market has shown steady growth, with a notable increase in visitor numbers and revenue during the 2025 Spring Festival, highlighting the province's importance in the tourism performance and stage show market [5] - The company has shown stable growth in performance from 2017 to 2019, and after overcoming external challenges, it has reported increasing revenues and profits from 2022 to 2024, indicating a positive financial trajectory [6] Group 3 - The company plans to use the proceeds from the IPO to invest in several construction projects and acquisitions, including the second phase of Taishan Xiucheng and the acquisition of equity in Taihua and Yaoguangge [6] - The controlling shareholder of Shaanxi Tourism is Shaanxi Travel Group, which is fully owned by the Shaanxi Provincial State-owned Assets Supervision and Administration Commission, indicating strong government backing [6]

Core Viewpoint - Shaanxi Tourism Culture Industry Co., Ltd. has received approval for its IPO application on the Shanghai Stock Exchange, aiming to raise 1.555 billion RMB [1] Group 1: Business Overview - The company integrates tourism performances, cable cars, and dining services, leveraging premium tourism resources such as Huaqing Palace and Mount Huashan to provide high-quality tourism products and services [1] - Shaanxi Tourism has established itself as a leading destination enterprise with a core business of "scenic spots + cultural tourism" [1] - The company has produced notable tourism performances, including the large-scale historical dance drama "Chang Hen Ge" and the red-themed performance "Tie Dao You Ji Zhan" [1] Group 2: Financial Performance - In the fiscal years 2022, 2023, and 2024, the company reported revenues of approximately 224 million RMB, 1.071 billion RMB, and 1.245 billion RMB, respectively [2] - The net profits for the same years were approximately -105 million RMB, 520 million RMB, and 612 million RMB, indicating a significant turnaround in profitability [2] - Total assets increased from approximately 949.1 million RMB in 2022 to about 1.829 billion RMB in 2024, while equity attributable to shareholders rose from approximately 341.7 million RMB to about 1.046 billion RMB [3] Group 3: Market Environment - The tourism industry in China is experiencing rapid growth due to rising household incomes and increased government investment in tourism and cultural industries [3] - Competition among tourism destination enterprises is intensifying, driven by innovations in tourism and cultural products, as well as efforts to enhance visitor capacity and attract tourists [3]