顶流西安，正在捧出第三个旅游上市平台。 10月10日，据西安市文化和旅游局发布数据，今年国庆中秋双节假期，西安全市共接待游客2007.75万 人次，实现旅游收入199.59亿元，分别同比增长28%和38.7%。 西安也继续跻身各大OTA平台的国内热门长途游目的地前十，与北上广深杭等城市并肩。官方数据显 示，假期前四日，西安大唐不夜城累计人流量达145.03万人次；《长恨歌》演出则场场爆满，收入破千 万。 这些刷屏的热门打卡地背后，大多背靠专业的景区运营公司。 在西安文旅市场上，除了曲江文旅（600706.SH）、西安旅游（000610.SZ）两家A股上市企业，还有一 位本土玩家，正悄然加快其资本化布局的步伐。 近日，陕西旅游文化产业股份有限公司（下称"陕西旅游"）向上海证券交易所递交了问询后修订的招股 书，意味着其IPO已从受理阶段推进至实质性审核环节，距上会审核更近一步。 2017年1月，陕西旅游在新三板挂牌。2020年12月，陕西旅游正式启动主板上市计划，后因会计师事务 所被证监会立案调查中止审查；2022年4月，审查恢复，却又因业绩及经营规划考量，于同年7月撤回申 请。今年5月，陕西旅游再次发起上市冲击 ...

Core Viewpoint - The article highlights the impressive performance of domestic tourism in China during the recent National Day holiday, with a significant increase in both the number of travelers and total spending. In this context, Shaanxi Tourism Cultural Industry Co., Ltd. is preparing for an IPO on the Shanghai Stock Exchange, aiming to leverage its cultural tourism resources, including the famous "Chang Hen Ge" performance [1][17]. Group 1: Company Overview - Shaanxi Tourism's core business focuses on "scenic spots + cultural tourism," with major revenue streams from tourism performances, cable cars, and dining services [2][7]. - The company has developed notable performances such as "Chang Hen Ge," which is a large-scale historical dance drama that has become a cultural highlight for Shaanxi tourism [2][4]. Group 2: Financial Performance - The revenue from "Chang Hen Ge" has increased significantly, accounting for 57.63% of total revenue in the first half of 2025, up from 33.5% in 2022. In contrast, revenue from cable car services has decreased from 50.08% to 35.77% during the same period [7][8]. - The company's financial performance has shown volatility, with revenues of approximately 2.32 billion, 10.88 billion, 12.63 billion, and 5.16 billion yuan for the years 2022, 2023, 2024, and the first half of 2025, respectively. Net profits were -1.03 billion, 5.3 billion, 6.22 billion, and 2.47 billion yuan for the same periods [12][19]. Group 3: Market Dynamics - The company faces risks related to innovation in performance content and increasing competition in the cultural tourism sector, with a notable decline in audience attendance rates for some performances [9][15]. - The overall tourism market in China is recovering post-pandemic, with domestic tourism numbers reaching 32.85 billion in the first half of 2025, a year-on-year increase of 20.6% [10][19]. Group 4: IPO and Future Prospects - Shaanxi Tourism plans to raise approximately 15.55 billion yuan through its IPO, with funds allocated for various projects, including cable car expansions and acquisitions [19]. - The company is controlled by Shaanxi Provincial State-owned Assets Supervision and Administration Commission, which may pose competition risks with other subsidiaries in similar business areas [18][19].

Group 1 - The core viewpoint of the news is that Shaanxi Tourism Cultural Industry Co., Ltd. has initiated its IPO on the Shanghai Stock Exchange, aiming to raise 1.555 billion yuan [1] - The company integrates tourism performances, cable cars, and dining services, leveraging premium tourism resources such as Huaqing Palace and Mount Huashan to provide high-quality tourism products and experiences [4] - Shaanxi Tourism has developed notable tourism performances including the large-scale historical dance drama "Chang Hen Ge" and other significant cultural performances, establishing itself as a leader in the tourism destination sector [4] Group 2 - The tourism industry is expected to continue its growth trend, with significant increases in domestic travel and spending during holidays in 2025, indicating a strong recovery and consumer willingness to travel [5] - Shaanxi Province's tourism market has shown steady growth, with a notable increase in visitor numbers and revenue during the 2025 Spring Festival, highlighting the province's importance in the tourism performance and stage show market [5] - The company has shown stable growth in performance from 2017 to 2019, and after overcoming external challenges, it has reported increasing revenues and profits from 2022 to 2024, indicating a positive financial trajectory [6] Group 3 - The company plans to use the proceeds from the IPO to invest in several construction projects and acquisitions, including the second phase of Taishan Xiucheng and the acquisition of equity in Taihua and Yaoguangge [6] - The controlling shareholder of Shaanxi Tourism is Shaanxi Travel Group, which is fully owned by the Shaanxi Provincial State-owned Assets Supervision and Administration Commission, indicating strong government backing [6]

Core Viewpoint - Shaanxi Tourism Culture Industry Co., Ltd. has received approval for its IPO application on the Shanghai Stock Exchange, aiming to raise 1.555 billion RMB [1] Group 1: Business Overview - The company integrates tourism performances, cable cars, and dining services, leveraging premium tourism resources such as Huaqing Palace and Mount Huashan to provide high-quality tourism products and services [1] - Shaanxi Tourism has established itself as a leading destination enterprise with a core business of "scenic spots + cultural tourism" [1] - The company has produced notable tourism performances, including the large-scale historical dance drama "Chang Hen Ge" and the red-themed performance "Tie Dao You Ji Zhan" [1] Group 2: Financial Performance - In the fiscal years 2022, 2023, and 2024, the company reported revenues of approximately 224 million RMB, 1.071 billion RMB, and 1.245 billion RMB, respectively [2] - The net profits for the same years were approximately -105 million RMB, 520 million RMB, and 612 million RMB, indicating a significant turnaround in profitability [2] - Total assets increased from approximately 949.1 million RMB in 2022 to about 1.829 billion RMB in 2024, while equity attributable to shareholders rose from approximately 341.7 million RMB to about 1.046 billion RMB [3] Group 3: Market Environment - The tourism industry in China is experiencing rapid growth due to rising household incomes and increased government investment in tourism and cultural industries [3] - Competition among tourism destination enterprises is intensifying, driven by innovations in tourism and cultural products, as well as efforts to enhance visitor capacity and attract tourists [3]