北京商报讯(记者刘一博冯若男)1月22日，北京商报记者从全国食品发酵标准化中心公众号获悉，全国 酿酒标准化技术委员会发布关于标准起草工作组筹建通知，《即饮鸡尾酒》(计划编号:2025-1568T-QB) 被列入制定计划，现面向行业广泛征集标准工作组成员。 ...

（全国食品发酵标准化中心官方公众号） 近日，全国食品发酵标准化中心发布关于筹建《即饮鸡尾酒》行业标准起草工作组的通知。当中介绍，根据<<工业和 信息化部办公厅关于印发2025年第五批行业标准制修订和外文版项目计划的通知>>(工信厅科函[2025]528号)，<<即饮 鸡尾酒>>(计划编号:2025-1568T-QB)被列入制定计划。该标准由全国酿酒标准化技术委员会归口。 为了更好地开展标准修订工作，保证标准的科学性、先进性和可操作性，现面向行业广泛征集标准工作组成员，请各 有关单位结合自身优势，积极参与标准起草工作。 ...

Core Insights - The global beverage industry is undergoing a profound structural transformation driven by inflation, generational shifts in consumer behavior, and technological innovation [1] - High-end beverages are experiencing growth in emerging markets, while non-alcoholic drinks are highlighted as a major trend with a projected growth rate of 9% in 2024 [1][7] Group 1: Market Trends - The ready-to-drink cocktail and long drink categories are expected to double in global sales from 2019 to 2029, with North America potentially seeing a 400% increase [5] - The trend of "mindful drinking" is moving from the margins to the mainstream, with over 60% of millennials actively reducing alcohol consumption [7] - The importance of home drinking scenarios is increasing, with global sales in ready-to-drink channels expected to decline by 10-15% from 2019 to 2024 [13] Group 2: Consumer Preferences - Local brands are gaining popularity, as evidenced by Indian single malt whisky surpassing Scottish whisky in sales, capturing 53% of the market share [9] - The demand for products that offer multiple functionalities and reliability is rising, with 68% of consumers willing to pay a premium for such products [15] - The trend of "evening sipping" is gaining traction, with consumption during the 4-7 PM time slot increasing by 22% over the past three years [16] Group 3: Digital Transformation - E-commerce channels are expected to see a 2% growth in global online beverage sales in 2024, with the Asia-Pacific region leading at 4% [14] - Brands are shifting from merely selling products to content marketing, leveraging platforms like short videos and live streaming to enhance consumer engagement [14] Group 4: Regulatory Environment - The regulatory landscape for alcoholic beverages is becoming increasingly stringent, with measures such as health warning labels and sugar taxes impacting consumption patterns [18] - Brands need to integrate compliance requirements into product development and marketing strategies, necessitating the establishment of specialized policy monitoring teams [18] Group 5: Experience-Centric Consumption - Consumers are placing greater emphasis on the overall drinking experience, including the story behind the product and the social sharing value [19] - Successful brands are transitioning from product providers to experience curators, utilizing immersive tasting events and digital tools to enhance consumer engagement [19]

Group 1 - Diageo reported preliminary results for the fiscal year 2025, with sales of $20.245 billion, slightly down 0.1% year-on-year, but better than the market expectation of $20 billion [1] - Organic sales grew by 1.7% year-on-year, surpassing the analyst consensus of 1.4% [1] - Operating profit fell by 27.8% to $4.335 billion, with an operating margin decline of 819 basis points to 21.4% [1] Group 2 - Diageo expects organic sales growth for fiscal year 2026 to be similar to that of fiscal year 2025, with operating profit anticipated to achieve mid-single-digit organic growth [1] - The company faces economic uncertainty and consumer inflation concerns due to tariffs imposed by former President Trump, with annual tariff costs now estimated at $200 million, up from a previous estimate of $150 million [1] - Diageo's interim CEO, Nik Jhangiani, announced an increase in the cost-saving target from $500 million to $625 million over the next three years [1] Group 3 - Nik Jhangiani took over as interim CEO after the departure of Debra Crew and indicated that the board may decide on a new CEO by the end of October [2] - Despite a challenging consumer environment, including preferences for non-alcoholic beverages and ready-to-drink cocktails, consumers, including Gen Z, continue to spend [2] - Analyst Ed Mundy from Jefferies noted that Diageo's sales growth target for fiscal year 2026 is in line with market expectations, and the company has maintained or grown market share in 65% of monitored markets, including the U.S. [2]

Global Beverage Trends - The global beverage alcohol market is undergoing profound changes due to cautious consumer behavior, geopolitical instability, and evolving consumption scenarios [5][6] - Champagne sales have plummeted by 20%, while fortified wines and cognac also face declines [5] - The market is witnessing a shift from formal, high-end occasions to more casual social settings [5] Market Performance by Category - Ready-to-drink cocktails (RTDs) have achieved a 2% growth, while beer, spirits, wine, and cider consumption has decreased by 1%, 1%, 4%, and 3% respectively compared to 2023 [10] - The beer market is declining primarily due to changes in consumer demand in key markets like China and the U.S. [10] - Prosecco has emerged as a standout in the wine category, being the only segment to show growth due to its affordability compared to champagne [12] Future Trends and Opportunities - Non-alcoholic products are experiencing significant growth, with over a quarter of consumers trying non-alcoholic beverages in the past six months [12] - The demand for diverse beverage options is rising, driven by increased health consciousness among consumers [12] Market Dynamics in China - The Chinese market is characterized by a decline in business dining occasions, impacting traditional consumption patterns [19] - White wine varieties like German Riesling and New Zealand Sauvignon Blanc are gaining traction among younger consumers, who are shifting away from traditional red wine preferences [19] - Social media platforms like Xiaohongshu and Douyin are becoming crucial for brand marketing to engage younger consumers [21] Overall Market Outlook - Despite current challenges, experts believe the Chinese market is nearing a recovery phase, with potential for growth as it approaches a cyclical low point [23]