2025年，古田县食用菌产业链总产值315亿元，产品远销东南亚、欧美等20多个国家和地区。 点"菌"成金，古田是怎么做到的？ 人均耕地不足三分，却成为"中国食用菌之都"，被称为"菌中之冠"的银耳，全国每10朵就有9朵来 自这座福建小城——古田。 一朵"菌花"托起百亿大产业 闽东山峦叠翠，晨雾缭绕。在古田县大桥镇，一座座现代化菇棚顺着山势梯次排开，菇农们在银耳 菇棚架间穿梭忙碌，精心照看着劳动果实。 "我种银耳20多年了。开始是草木、塑料薄膜搭建的简易菇棚，后来是钢架种植棚，现在用上了光 伏菇棚。"菇农姚丽国说，今年银耳长势不错，银耳的"新家"温度、湿度更好控制，病虫害少，棚上发 电、棚下种菇，用电成本降低。 2025年，古田县食用菌鲜品产量超100万吨，其中银耳产量超45万吨，占全国产量的90%以上。 随着银耳种植的发展，古田银耳产业链不断延伸。 在古田县大桥镇的福建天天源生物科技有限公司车间，经过深加工的银耳面膜、银耳饮品源源不断 从生产线流出。公司展厅里，冻干燕窝银耳羹、银耳多糖、银耳面膜等新品琳琅满目。 "通过低温萃取技术，我们完整保留了银耳多糖、氨基酸等活性成分。"福建天天源生物科技有限公 司行政副总 ...

新华社福州1月13日电 题：全国每10朵银耳有9朵来自这座福建小城 新华社记者董建国 人均耕地不足三分，却成为"中国食用菌之都"，被称为"菌中之冠"的银耳，全国每10朵就有9朵来 自这座福建小城——古田。 2025年，古田县食用菌产业链总产值315亿元，产品远销东南亚、欧美等20多个国家和地区。 点"菌"成金，古田是怎么做到的？ 一朵"菌花"托起百亿大产业 闽东山峦叠翠，晨雾缭绕。在古田县大桥镇，一座座现代化菇棚顺着山势梯次排开，菇农们在银耳 菇棚架间穿梭忙碌，精心照看着劳动果实。 "我种银耳20多年了。开始是草木、塑料薄膜搭建的简易菇棚，后来是钢架种植棚，现在用上了光 伏菇棚。"菇农姚丽国说，今年银耳长势不错，银耳的"新家"温度、湿度更好控制，病虫害少，棚上发 电、棚下种菇，用电成本降低。 2025年，古田县食用菌鲜品产量超100万吨，其中银耳产量超45万吨，占全国产量的90%以上。 随着银耳种植的发展，古田银耳产业链不断延伸。 在古田县大桥镇的福建天天源生物科技有限公司车间，经过深加工的银耳面膜、银耳饮品源源不断 从生产线流出。公司展厅里，冻干燕窝银耳羹、银耳多糖、银耳面膜等新品琳琅满目。 "通过低温萃取 ...

Core Insights - The launch of a financial empowerment initiative for geographical indication products in Fujian aims to enhance market competitiveness and brand influence while supporting rural revitalization [1][2] Group 1: Financial Empowerment and Support - Fujian province is actively promoting financial support for geographical indication industries by encouraging banks and insurance institutions to innovate specialized credit products and explore insurance options [2] - A financial cooperation framework has been established between the Minhou Olive Industry Association and China Bank, with a credit line of 1 billion yuan allocated to support the geographical indication industry [2] - As of now, banks in Fujian have provided loans totaling 65.1 billion yuan to 480 geographical indication-related industries, with trademark pledge loans amounting to 1.003 billion yuan [3] Group 2: Technological Integration and Digital Transformation - The initiative emphasizes the integration of technology with financial services, including the use of data analytics and intelligent systems to enhance risk decision-making for geographical indication products [3] - The application of blockchain and IoT technologies in the traceability system for geographical indication products aims to build consumer trust and enhance purchasing willingness [4] - Digital transformation is being embraced across the entire geographical indication industry ecosystem, with recent e-commerce events showcasing local products through live streaming [3][4] Group 3: Market Impact and Consumer Engagement - The geographical indication products in Fujian, such as Minhou olives, have significant market value, with the brand value of "Minhou Olive" estimated at nearly 1.3 billion yuan [1] - The introduction of a traceability system using QR codes on product packaging enhances consumer confidence and willingness to purchase [4] - The initiative aims to leverage agricultural big data to analyze consumer preferences and regional demands, facilitating precise matching between production and sales [4]

Core Viewpoint - The establishment of the Fujian E-commerce Agricultural Assistance Alliance and the launch of the "Farming Products of Fujian: Waiting for You in My Hometown" live streaming event aim to enhance the sales of local agricultural products through digital platforms, promoting rural revitalization and economic growth in Fujian province [1][4][10]. Group 1: E-commerce and Agricultural Development - The Fujian E-commerce Agricultural Assistance Alliance was officially established on August 13, 2023, to integrate resources from various sectors including education, media, and finance, facilitating the entire agricultural product sales chain from source to consumer [10]. - The live streaming initiative has successfully conducted 15 events over two years, engaging over a hundred influencers and generating significant sales, contributing to the exploration of new pathways for digital rural development [8][10]. - In 2024, the online sales of agricultural products in Fujian are projected to exceed 64 billion yuan, marking a 16% year-on-year increase, positioning the province among the top in the nation [8][10]. Group 2: Digital Rural Revitalization - Fujian province is set to become the first national digital rural pilot area, a collaboration between the Central Cyberspace Administration and the Ministry of Agriculture and Rural Affairs, providing new opportunities for rural revitalization [4][10]. - The alliance aims to create a more efficient online communication matrix, enhancing the integration of digital technology into all aspects of agricultural production, processing, distribution, and sales [10][11]. - The initiative emphasizes the importance of content quality and ecological environment, aiming to foster a vibrant network environment that supports rural industry revitalization [11][12]. Group 3: Local Agricultural Products - Key local agricultural products include the "Tongxin White Lotus" with an annual production of 4,500 tons, "Zherong Prince Ginseng" with over 6,000 tons, and "Duwai Pomelo" with an annual output of 56,000 tons, all of which are vital to local economies and farmers' income [4][10]. - The initiative highlights the rich agricultural heritage and quality assurance of these products, which have been cultivated by generations of local farmers [4][12].