Group 1 - The sixth "920 I Love You" Cross-Strait E-commerce Technology and Culture Festival emphasizes the integration of technology, culture, and e-commerce, aiming to lead cross-strait e-commerce into a new direction [2][3] - Since its inception in 2019, the "920 I Love You" event has evolved from a shopping platform to a comprehensive platform that integrates scene consumption, industrial collaboration, and cultural dissemination [2][3] - The event has shown significant growth in sales, with the first event achieving over 1 billion yuan in sales, and the fifth event's live broadcast attracting over 1.33 million viewers and generating sales exceeding 23.36 million yuan [3][4] Group 2 - The current economic structure and consumer market transformation in mainland China have shifted cross-strait economic and trade development from traditional investment to market expansion [3] - New e-commerce formats such as live-streaming e-commerce are thriving, showcasing strong advantages in time efficiency, shopping experience, and content interaction [3][4] - The "920 I Love You" event aims to empower technology to create a "digital bridge" connecting high-quality Taiwanese products with the mainland consumer market [3][4] Group 3 - The event runs from August 20 to the end of December, featuring themed live broadcasts and opportunities for Taiwanese entrepreneurs to share their stories and products [4][5] - The initiative fosters bilateral cooperation and cultural exchange, allowing Taiwanese youth to find new development opportunities in mainland China [5][6] - The name "920" symbolizes cultural recognition and emotional connection between the two sides, integrating Chinese cultural elements into the e-commerce experience [5][6]

Core Viewpoint - The article explores the cultural significance and evolving role of Asian supermarkets in North Carolina, highlighting their function as community hubs for Asian immigrants and their growing acceptance among non-Asian consumers [6][10][11]. Group 1: Cultural Significance - Asian supermarkets serve as a "parallel space" where diverse cultural identities coexist, allowing immigrants to navigate their dual identities through food and community interactions [7][9]. - These supermarkets are not just places to buy groceries; they are vital for maintaining cultural connections and facilitating intergenerational dialogues within immigrant families [9][10]. Group 2: Market Trends - The Asian grocery sector is experiencing significant growth, with Asian/ethnic food sales in U.S. supermarkets increasing at four times the rate of overall supermarket sales from 2023 to 2024 [11]. - Major Asian supermarket chains like H Mart and 99 Ranch are expanding, with H Mart reporting that approximately 30% of its customers are non-Asian, indicating a shift in consumer demographics [11]. Group 3: Community Impact - Local Asian supermarkets, such as Li Ming Global Mart and Grand Asia Market, play a crucial role in the daily lives of immigrants, often serving as their first point of contact in a new country [12]. - The article emphasizes the emotional connection that immigrants have with these supermarkets, as they provide a sense of belonging and familiarity in an unfamiliar environment [13].

Core Insights - Asian supermarkets in North Carolina serve as cultural hubs for immigrant communities, providing a unique shopping experience that blends various Asian cultures with American life [4][6][14] - The popularity of Asian supermarkets is on the rise, with significant growth in sales of Asian/ethnic foods, indicating a shift towards mainstream acceptance of Asian flavors among non-Asian consumers [15][16][17] Group 1: Cultural Significance - Asian supermarkets are not just retail spaces; they represent a "synchronous time-space" where immigrant families can connect with their heritage while adapting to a new environment [5][6][26] - These stores facilitate intergenerational dialogue within immigrant families, allowing them to share cultural practices and memories through food [9][8] Group 2: Market Trends - In 2024, the best grocery store in the U.S. is expected to be a Chinese supermarket, highlighting the growing prominence of Asian grocery chains [15] - Sales of Asian/ethnic foods in U.S. supermarkets are growing at four times the rate of overall supermarket sales, reflecting a broader trend of increasing interest in Asian cuisine among diverse consumer groups [16][17] Group 3: Community Impact - Local Asian supermarkets, such as Li Ming and Grand Asia, play a crucial role in maintaining community ties and providing a sense of belonging for new immigrants [18][20] - The atmosphere in these supermarkets allows immigrants to feel a sense of normalcy and connection to their cultural identity, serving as a temporary refuge from the challenges of assimilation [23][26]