"在京东外卖上看直播，点一杯可以DIY的咖啡熊拿铁，再把乐寿御坊的北京烤鸭与老厨家的锅包肉一 起下单，不到30分钟，骑手就一起给送到家了。" "跨店选，一单配"的创新模式，让住在哈尔滨革新市 场附近的00后小杨下一笔外卖订单，就能尝到不同美食。 "最近我的一日三餐都被七鲜美食MALL包圆 了，有时候点外卖，不忙的时候就约朋友一起去线下逛逛。" 线上外卖订单持续爆单的同时，线下市场 各个档口前更排起蜿蜒长队，六必居门前，围满了前来打卡网红爆品"二八酱奶茶"的游客们…… 自今年3月1日京东外卖正式上线以来，0佣金、五险一金等一系列针对行业痛点的打法，让外卖行业格 外火热。6月18日，京东外卖重磅打造的创新业态——七鲜美食MALL正式开业。既是线下品牌美食 街，又是线上外卖集合店的七鲜美食MALL，开业月余，2300平方米空间创造日均2万多线下客流，增 长超3倍，已成为本地居民与游客争相打卡的网红新地标；线上的外卖销售也持续爆单。 咖啡熊总经理袁嘉富坦言: "我们希望跟着京东的步伐，七鲜美食MALL开到哪里，咖啡熊都希望能够首 批入驻。"这也代表了入驻七鲜美食MALL商户们的心声。"在京东的建议下，我们将二八酱与奶 ...

Core Insights - JD.com has launched the innovative "Qixian Meishi MALL," a 2,300 square meter food complex that attracts over 20,000 daily visitors, comparable to larger shopping centers [1] - The MALL features 30 dining brands, including traditional Chinese brands and trendy snacks, and aims to enhance the restaurant industry's supply chain efficiency [1][12] - JD.com emphasizes a "quality dining + quality delivery" model, ensuring high standards through live kitchen broadcasts and a dual evaluation system for both dine-in and delivery services [3][4] Group 1: Business Model and Strategy - The MALL integrates both dine-in and delivery services, allowing customers to order from multiple brands simultaneously, enhancing consumer experience and driving demand [3][5] - JD.com’s supply chain innovations help restaurants reduce costs and improve efficiency, with some brands reporting sales increases of 2-3 times after joining the MALL [5][10] - The MALL is positioned as a unique dining destination rather than a typical food street, aiming for deeper collaboration with restaurant partners to drive product innovation and operational upgrades [11][12] Group 2: Brand Performance and Consumer Engagement - Brands like Coffee Bear and Leshou Yufang have successfully transitioned from B2B to B2C, achieving significant sales growth and consumer engagement through interactive experiences [5][6] - The introduction of new products, such as the "Erba Sauce Milk Tea," has led to strong sales performance, with some items becoming local bestsellers [6][8] - The MALL's design and operational strategies have resulted in increased efficiency, with some brands reporting sales per square meter that are 7-8 times higher than traditional models [7][10] Group 3: Supply Chain and Operational Efficiency - JD.com provides comprehensive support in supply chain management, allowing brands to operate with minimal inventory and reduced upfront costs [10][11] - The MALL leverages digital technology to enhance order fulfillment and inventory management, contributing to improved operational efficiency for participating brands [13] - The focus on supply chain optimization is expected to create long-term value for both JD.com and its restaurant partners, fostering a win-win scenario for all stakeholders involved [11][12]