2025.09. 11 本文字数：1574，阅读时长大约3分钟 作者 | 第一 财经 马纪朝 对于不少哪吒车主而言，购车时承诺的"三年内流量免费"，如今可能成为泡影。 9月11日中午，包括王岩（化名）在内的不少哪吒车主，均接收到一条署名为"合众汽车"的群发信 息：如果你的哪吒汽车已无法联网，需要自助购买流量。 该信息称，因广东联想懂的通信有限公司(以下简称"联想懂的")单方面拒绝履行与哪吒汽车达成的 《车联网服务协议》，联想懂的将陆续停止对哪吒汽车的车联网流量服务。故哪吒汽车抱歉地通知 您：为避免对您的用车产生影响，如您的哪吒汽车已无法联网，可到联想懂的微信公众号自助购买流 量，或致电联想懂的客服电话--4006410041咨询购买相关事宜。特别提醒，在完成流量购买前， 请随身携带哪吒汽车智能钥匙，以免造成不必要的麻烦。 目前，全国仍有近50万哪吒车主，而他们的用车，也因哪吒汽车受到不小影响。 实际上，这已经不是哪吒汽车第一次被曝断网了。 早在今年4月，就有不少哪吒汽车车主向第一财经记者反馈称，无法通过哪吒汽车APP打开车门，亦 无法通过手机实施开关空调等远程操作，当时，页面弹出的是"车辆网络暂时断开，请稍后 ...

作为曾经的新势力销售冠军，哪吒汽车曾在2022年销售15.2万辆新能源汽车，之后，伴随着公司战略失误，以及资金链断裂等原因，哪吒汽车随后开始出现 工厂停工停产、销售网络中断。 目前，全国仍有近50万哪吒车主，而他们的用车，也因哪吒汽车受到不小影响。 这意味着，以后的哪吒汽车车主们，想要再继续使用哪吒汽车APP，将不得不自费充值。 对于不少哪吒车主而言，购车时承诺的"三年内流量免费"，如今可能成为泡影。 9月11日中午，包括王岩（化名）在内的不少哪吒车主，均接收到一条署名为"合众汽车"的群发信息：如果你的哪吒汽车已无法联网，需要自助购买流量。 该信息称，因广东联想懂的通信有限公司(以下简称"联想懂的")单方面拒绝履行与哪吒汽车达成的《车联网服务协议》，联想懂的将陆续停止对哪吒汽车的 车联网流量服务。故哪吒汽车抱歉地通知您：为避免对您的用车产生影响，如您的哪吒汽车已无法联网，可到联想懂的微信公众号自助购买流量，或致电联 想懂的客服电话--4006410041咨询购买相关事宜。特别提醒，在完成流量购买前，请随身携带哪吒汽车智能钥匙，以免造成不必要的麻烦。 记者向哪吒汽车车主求证发现，不少车主都已经接收到这条信息，并 ...

Core Viewpoint - Nezha Auto is facing a new wave of public scrutiny due to issues with its app and website, following previous controversies related to management and operational challenges [2][8]. Group 1: Recent Issues - On May 4, the topic "Nezha Auto App Disconnection" trended on Weibo, with a reading volume of 6.17 million by May 6 [3]. - Users reported problems such as "APP disconnection," inability to use remote control features, and halted data updates on May 2 [3][4]. - The app displayed "network exception" messages, and users encountered "HTTP 502 Bad Gateway" errors when attempting to log in [4][7]. Group 2: Brand Trust and Reputation - The series of technical issues has led to a decline in consumer trust in Nezha Auto's brand, with negative discussions about its "brand vitality" and user base surfacing online [8]. - Previous incidents in April and January also highlighted ongoing issues with the app and website, contributing to a negative perception of the company [7]. Group 3: Company Response and Recovery Efforts - By May 5, the reported issues with the app and website were resolved, with Nezha Auto attributing the problems to a system fault rather than a lack of oversight during the holiday [9][10]. - Nezha Auto's CEO, Fang Yunzhu, has initiated a series of reforms aimed at restoring the company's reputation and operational efficiency, including a plan for employee stock ownership and expansion into international markets [15][16]. Group 4: Future Outlook - Nezha Auto aims to achieve profitability by 2026 and plans to balance its sales between domestic and international markets within the next 2-3 years [15]. - The company has already established partnerships in Bolivia and Indonesia, indicating a strategic push into overseas markets as a growth driver [16].

Group 1 - Neta Auto's app and website experienced downtime due to unpaid data fees, which was exacerbated by a lack of oversight during the holiday period. The app and website have since resumed normal operations, but this is not the first instance of such issues for Neta Auto, which is currently facing operational challenges and seeking financing to address its debts [1]. - BYD announced that its employee stock ownership plan has acquired a total of 3.012 million A-shares through the secondary market, representing 0.0991% of the company's total share capital. The average transaction price was approximately RMB 357.59 per share, with a total transaction value of RMB 1.077 billion (excluding transaction fees) [1]. - The CEO of Jiyue Auto, Xia Yiping, has had two companies, Qingdao Jidu Technology Service Co., Ltd. and Yiwu Jidu Technology Service Co., Ltd., listed as operating under abnormal conditions due to being unreachable at their registered addresses. Both companies were established in October 2023, have a registered capital of RMB 10 million each, and are involved in the sale of new energy vehicles and related services [1].

Core Viewpoint - Neta Auto's app and official website experienced downtime due to unpaid data fees, which was exacerbated by a lack of oversight during the holiday period. The company is currently facing operational challenges and is seeking financing to address its debts [1]. Group 1 - Multiple Neta car owners reported that the car app was down and remote control features were unavailable starting May 2 [1]. - The app and website have since been restored to normal functionality, with maintenance being cited as the reason for the initial downtime [1]. - This incident is not the first time Neta Auto's app and website have experienced issues, indicating ongoing operational difficulties [1]. Group 2 - The company is actively seeking financing solutions to manage its debt situation, highlighting its current financial struggles [1].