Core Points - The "Follow the Performance (Event) Tour Nanjing Enjoy '1+3' Discount Activity" has been expanded to include additional events in June, building on the initial offerings of 5 items and 8 performances [1][2] - The new additions include the popular "Jiangsu Super League" match and the highly anticipated musical drama "Summoned: Dunhuang" [1] - The initiative aims to promote the integration of culture, sports, and tourism in Nanjing, allowing ticket holders to enjoy discounts at local attractions, accommodations, and shopping [1] Event Details - The expanded discount activity runs from May 9 to June 9, with the new events scheduled for June 1 and June 7-8 [2] - The Jiangsu Super League match will take place on June 1 at the Wutai Mountain Sports Center, while the musical drama will be performed on June 7 and 8 at the Nanjing Youth Olympic Sports Park [2] - Attendees can use their ticket stubs (including electronic tickets) to access discounts at participating venues on the day of the event and for one week before and after [2]

Core Insights - The "May Day" holiday in Nanchuan has seen a vibrant commercial atmosphere driven by a series of cultural and tourism activities, leading to a significant boost in consumer spending [3][19] - The integration of cultural tourism and consumption upgrades has been the main theme, resulting in a diverse and prosperous commercial market [3] Group 1: Tourism and Activities - Nanchuan's East Street transformed into a popular tourist destination with various engaging activities that ignited consumer enthusiasm [5] - The "Together Dance" folk intangible cultural heritage performance showcased traditional arts, while outdoor camping and music parties attracted visitors, significantly increasing foot traffic and sales in local eateries and souvenir shops [7][10] - Scenic spots like Jinfo Mountain and Shenlong Gorge implemented unique activities that drew large crowds, enhancing the overall tourism experience [8][10] Group 2: Commercial Performance - During the holiday, major shopping centers and restaurants reported high customer turnout, with promotional activities driving sales in beauty, fashion, and electronics sectors [12][15] - Public parking facilities were free for visitors, covering over 20,000 spaces, which contributed to increased foot traffic in commercial areas [17] - From May 1 to May 5, monitored retail and hospitality businesses achieved a total sales revenue of 32.67 million yuan, marking a 6.1% year-on-year increase, indicating a robust holiday market [19]