9月11日，参展者在服贸会拍摄弹钢琴的人形机器人。2025年中国国际服务贸易交易会9月10日至9月14 日在北京举办，众多科技产品亮相展区，吸引观众驻足参观。新华社记者 刘岭逸/摄 当直播镜头对准奔流的长江，消费者一边聆听主播与果农讲述奉节脐橙的种植故事、了解这个县城的千 年文化，一边一键下单——这样的沉浸式购物场景，已是中国电商生态的常态。如今，在数智驱动下， 人工智能（AI）等技术加速渗透电商全链路，不仅为行业注入新动能，而且用更便捷、更精准、更有 温度的服务，推动中国消费持续向"新"而行。 智能掌柜精准应答客户需求、AI数字员工高效处理订单、具身智能配送机器人穿梭展台……走进2025 年中国国际服务贸易交易会（以下简称"服贸会"）现场，一些电商的"黑科技"密集亮相，各类创新应用 清晰勾勒出电商"智"变的鲜活轮廓。 AI赋能电商成为行业发展必然趋势 "AI重构'人货场'，驱动消费扩容。"中国国际电子商务中心研究院执行院长刘艳芳在服贸会上谈 到，"人工智能+"在服务消费领域的广泛应用，推动了服务的数字化、智能化升级，拓展了服务消费的 边界，提升了消费者的服务体验，成为拉动电商增长的关键力量之一。 近年来，我 ...

中青报·中青网见习记者 赵丽梅 记者 张均斌 当直播镜头对准奔流的长江，消费者一边聆听主播与果农讲述奉节脐橙的种植故事、了解这个县城的千 年文化，一边一键下单——这样的沉浸式购物场景，已是中国电商生态的常态。如今，在数智驱动下， 人工智能（AI）等技术加速渗透电商全链路，不仅为行业注入新动能，而且用更便捷、更精准、更有 温度的服务，推动中国消费持续向"新"而行。 智能掌柜精准应答客户需求、AI数字员工高效处理订单、具身智能配送机器人穿梭展台……走进2025 年中国国际服务贸易交易会（以下简称"服贸会"）现场，一些电商的"黑科技"密集亮相，各类创新应用 清晰勾勒出电商"智"变的鲜活轮廓。 AI赋能电商成为行业发展必然趋势 "AI重构'人货场'，驱动消费扩容。"中国国际电子商务中心研究院执行院长刘艳芳在服贸会上谈 到，"人工智能+"在服务消费领域的广泛应用，推动了服务的数字化、智能化升级，拓展了服务消费的 边界，提升了消费者的服务体验，成为拉动电商增长的关键力量之一。 9月11日，参展者在服贸会拍摄弹钢琴的人形机器人。2025年中国国际服务贸易交易会9月10日至9月14 日在北京举办，众多科技产品亮相展区，吸引观 ...

Core Insights - The article emphasizes that going global is no longer an option but a necessity for companies, presenting significant strategic opportunities for growth [1][2] - Chinese companies are facing unprecedented complexities and uncertainties in their international expansion due to geopolitical tensions, trade protectionism, and regulatory challenges [1][3] - AI and cloud computing are becoming essential tools for companies to navigate these challenges and enhance their international competitiveness [2][4] Group 1: AI Empowerment - AI is significantly lowering the barriers for companies to expand internationally, enhancing their competitiveness and facilitating a transition from merely "going out" to "moving up" in the global market [2][3] - Cultural differences, compliance issues, and talent shortages are major challenges for Chinese companies entering foreign markets, which AI can help address [3][4] - AI applications in cross-border e-commerce, such as AI customer service and marketing, have shown to improve conversion rates and customer satisfaction by 1% to 30% [5][6] Group 2: Digital Infrastructure - Companies need a robust digital infrastructure to support their international operations, as traditional IT systems are insufficient for rapid market changes [8][9] - Cloud computing services are highlighted as the best solution for companies looking to expand globally, providing flexibility and scalability [8][9] - Major cloud providers like Alibaba Cloud and Huawei Cloud are enhancing their support for Chinese companies going global, emphasizing the importance of localized services [10]