中国青年报客户端讯（中国美术学院 叶雯欣 丽水学院 包敏婕 中青报·中青网记者 卞心怡）冬日的浒 溪，宁静而缓慢。岸边没有春夏的繁茂，多是残芦断草，唯有潺潺流水，日复一日向下游淌去。在岸 边，有一间茶室照常开着。 茶室的主理人林志远，儿时大多数时间在浒溪旁度过。他回忆起自己的童年时光："小时候我经常偷偷 跑到河里游泳，总在河里抓石蟹，用闲置的罐头空瓶装着，在河边用石头搭小灶煮螃蟹，或者烤番 薯。" 品牌越做越广，南屿茶室的运营路径也越来越宽，林志远着手在社交媒体上推广。比如，店铺与民宿合 作——只要预定民宿，便提供茶室的25元咖啡抵用券，实现"互相引流，互相帮衬"；产品设计上推出咖 啡、围炉煮茶套餐，以满足游客的多样化需求；在店铺门口，一块"想你的风还是吹到了安吉"的路牌， 也吸引游客纷纷前来打卡。 "我们茶室能开起来，完全得益于浒溪的生态改善，环境就是我们最大的竞争力。"他说，生态带来了人 气，更带来了责任。自茶室营业以来，他会和家人经常清理河道垃圾，"就算不是我们店里的客人留下 的，也会捡掉。"他也会常常提醒游客把垃圾带走，"环境好了，浒溪美了，我们这些店铺的发展也有了 可持续性。" 河水依旧流淌。河边长 ...

（来源：市场星报） 星报讯 巢湖之滨，烟波浩渺。姥山岛在冬日暖阳下宛如一幅水墨画，而对岸的长临河镇四顶社区湖 畔，一间名为"见山居"的露天茶馆里，茶香袅袅，笑语声声。 "年前这段时间，来喝茶看湖的人真不少，还有专门从周边赶过来的。"55岁的朱存莲一边烫杯沏茶，一 边笑着招呼客人。她和丈夫王思勤曾是巢湖上捕鱼二十多年的渔民，如今，他们是这家湖景茶馆的老 板。 2024年9月，"见山居"正式开门迎客。茶馆正对姥山，视野开阔，湖光山色一览无余。朱存莲说，茶馆 的名字是女儿起的，"见山，见水，也见新生活"。 而在几年前，这一家人的生计还系于风浪之间。"那时候，开湖期就住在船上，吃喝都在水上。"朱存莲 回忆。长期水上劳作让夫妻俩落下了关节疼痛、胃病等毛病，女儿的童年也常在船上颠簸中度过。2019 年底，他们响应国家相关政策要求，主动上交渔船，踏上转型之路。 政府发放的28万元渔船回收补贴，加上多年积蓄，夫妻俩总共投入40多万元，在曾经捕鱼的湖边建起了 茶馆。"以前'靠湖吃湖'，现在'靠湖护湖'。"王思勤说，虽然改了行，但对巢湖的感情更深了。 "见山居"主打泡茶和围炉煮茶套餐，价格从108元到328元不等，配有时令茶点。 ...

Group 1 - The core event of the news is the New Year's Eve celebrations across various cities in China, highlighting the growing trend of "cross-year economy" which has become a significant driver of winter consumption and urban vitality [5][6] - The cross-year economy is characterized by diverse activities ranging from cultural performances to immersive experiences, catering to the emotional and experiential needs of consumers, particularly the younger generation [5][6][9] - Data from Meituan Travel indicates a 117% increase in bookings for cultural and tourism activities during the New Year period, with searches for "cross-year fireworks shows" and "cross-year concerts" rising over 500% [3][5] Group 2 - The trend of cross-year celebrations has evolved beyond mere festivities to encompass a full consumption ecosystem, integrating dining, accommodation, shopping, and cultural experiences [6][7] - The rise of new consumption patterns is evident as businesses innovate to meet the emotional value demands of consumers, leading to unique offerings such as outdoor music events and themed dining experiences [5][6][9] - The phenomenon of "cross-year economy" is expanding from first-tier cities to lower-tier cities, with local characteristics being incorporated into celebrations, thus enhancing regional tourism and local product sales [6][7]

Core Insights - The cross-year consumption trend is on the rise, with new experiences and activities being introduced across various regions, enhancing the sense of ritualistic consumption as the New Year approaches [1][5][10] Group 1: New Consumption Trends - The cross-year consumption scene is evolving, with activities such as fireworks shows, themed markets, and immersive experiences becoming popular [1][5] - In Jilin, the "Cloud Top Palace" snow sculpture, which integrates holographic projection technology, is a highlight, attracting visitors with its immersive storytelling [3][6] - In Shanghai, the International Cruise Tourism Resort is hosting a series of events including music performances and fashion shows, indicating a shift towards more engaging and experiential offerings [5][10] Group 2: Regional Highlights - Jilin Province is promoting winter tourism with a budget of 1 billion yuan in ice and snow consumption vouchers, aiming to stimulate various related sectors [6] - In Shanghai, the Yao Snow Ice World is seeing a significant increase in hotel bookings, with expectations of over 50,000 visitors during the New Year holiday [6][8] - In Hunan, the popularity of artificial snow installations and themed events in shopping malls reflects a growing trend towards creating festive atmospheres [5][10] Group 3: Consumer Preferences - Consumers are increasingly seeking experiences that provide emotional value and personalization, such as themed tea sessions and outdoor concerts [11][13] - The shift from sightseeing to experiential consumption is evident, with a focus on diverse activities and cultural experiences [11][13] - The demand for unique and high-quality experiences is driving innovation in service offerings and infrastructure improvements across the tourism sector [13]

Core Viewpoint - The ancient village of Jingping in Hunan is transforming into a leisure destination that emphasizes a "slow life" experience, attracting urban families seeking tranquility and cultural immersion [1][2]. Group 1: Cultural and Historical Significance - Jingping Ancient Village was historically a key stop on the Jing-Kun Ancient Post Road, with cultural relics such as the Pan Clan Ancestral Hall and Ming-Qing architectural groups still preserved [2]. - The village retains its original charm while integrating modern elements, allowing visitors to escape urban noise and enjoy a unique local atmosphere [2]. Group 2: Development and Transformation - The village was previously a "three-no" scenic area (no security, no facilities, no renovations) but is undergoing a comprehensive planning and renovation project, set to be completed by May 2024, coinciding with the 5th Hunan Tourism Development Conference [2][4]. - The renovation aims to preserve the village's authenticity while allowing for the development of cultural tourism facilities, with only 15% of the village's courtyards permitted for redevelopment [4]. Group 3: Visitor Experience and Engagement - The village offers a blend of historical and modern attractions, including tea houses, cultural workshops, and immersive experiences that allow visitors to engage with local traditions [4]. - The village continues to attract approximately 50,000 visitors weekly, even during the off-peak season, highlighting its appeal as a serene getaway [5].

Core Viewpoint - Qingdao's "warm economy" is thriving during the winter season, transforming cold weather into a unique attraction for both locals and tourists, with various warm consumption experiences emerging as new growth points for the city's economy [1][11]. Group 1: Warm Consumption Experiences - The winter season in Qingdao has led to the popularity of traditional activities such as "围炉煮茶" (tea brewing around a stove), where friends gather to enjoy warm drinks and snacks, creating a cozy atmosphere [3][5]. - New beverage offerings like "hot cola" have been introduced, combining traditional flavors with health-oriented ingredients, catering to diverse consumer preferences [5]. - The winter market scene has shifted to include warm food options like beef and lamb hot pots, which have become essential offerings during the colder months [7]. Group 2: Social and Emotional Aspects - The demand for warmth extends beyond physical comfort to emotional and social needs, with gatherings in night markets and bars enhancing social interactions during winter [9][11]. - Events and activities, such as the "海鸥季" (seagull season) and cultural markets, have turned natural attractions into social platforms, making winter tourism a popular topic among locals and visitors [11]. - The overall winter consumption experience in Qingdao fosters a sense of belonging and community, as both residents and tourists engage in shared warm experiences [11].