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“私享+选品”,郑州航空港这场年货选品会有看头、有奔头
Sou Hu Cai Jing· 2025-12-26 23:10
12月26日,郑州航空港经济综合实验区郑州台湾科技园内,一场别开生面的电商选品会火热举行。活动 聚焦"年货节选品"与"品牌增长",以一系列高规格的战略签约和品牌展演,生动展现了郑州航空港以产 业链思维优化营商环境、构建现代化产业体系的创新实践。 活动创新打造"私享会+选品会"的双轮驱动模式,让活动很有看头。 上午,近百位品牌企业代表闭门研讨"年货节营销突围",围绕渠道策略、价格体系、营销节奏等实战课 题展开深度交流,周围近百款极具市场竞争力的年货商品整齐陈列,涵盖健康食品、地方特产、智能家 居等多个品类;下午的选品会则向电商平台、直播机构全面开放,多家企业代表依次登台,在限定时间 内对产品特色、供应链优势和合作政策进行精准推介,气氛热烈。 "这种'展演结合'的模式非常好,既能全面展示产品特色,又能与渠道方进行深度交流,大大提高了合 作效率。"河南友可为电子有限公司负责人张枨楠表示,得益于这种高效精准的对接平台,企业不仅快 速匹配到适合的销售渠道,还获得了专业团队对产品定位与市场策略的优化建议,为后续打开全国市场 奠定了坚实基础。 据了解,郑州台湾科技园作为郑州航空港首个产业园区、河南省市重点项目与国家生物高技 ...
从产品到用户:电商行业的破局之路与未来展望
Jin Tou Wang· 2025-07-21 03:36
Group 1 - The core viewpoint of the articles discusses the contrasting development paradigms of product standardization and user service standardization in the e-commerce industry, highlighting their impacts on business survival and growth [1][2][3] - Product standardization allows for rapid scaling and market capture but leads to challenges such as user growth stagnation due to service homogenization [1][2] - User service standardization enhances customer loyalty and willingness to spend through tailored services, but its highly customized nature makes it difficult to replicate on a larger scale [2][3] Group 2 - The e-commerce industry is experiencing intense competition, with leading platforms facing user growth slowdowns and rising customer acquisition costs, while emerging platforms struggle with funding and resources [2][3] - There is a need for the e-commerce sector to innovate by integrating the advantages of both product and user service standardization, potentially through creative exploration of user service standardization [3][4] - The platform "Youlin Yijia" is attempting to innovate in this space by focusing on unique local products and providing precise services, aiming for sustainable growth rather than rapid expansion [3][4] Group 3 - The membership system of "Youlin Yijia" is designed to enhance service precision by restricting access to specific channels, ensuring a focus on genuinely compatible user groups [4] - The platform plans to expand its product and service coverage gradually, maintaining the core advantages of user service standardization while overcoming its limitations [4] - The future of the e-commerce industry is expected to prioritize user needs and service value, emphasizing a user-centric approach to thrive in competitive markets [4]
离境退税现金退税限额上调至2万元,广州离境退税销售额同比翻倍
Guang Zhou Ri Bao· 2025-04-28 17:40
Group 1 - The core viewpoint of the news is the optimization of the departure tax refund policy in China, aimed at expanding inbound consumption and enhancing the shopping experience for international tourists [1][2][3] - The departure tax refund threshold has been lowered from 500 yuan to 200 yuan, and the cash refund limit has been increased from 10,000 yuan to 20,000 yuan, facilitating more tourists to benefit from the tax refund [1][3] - The introduction of the "immediate refund" service allows tourists to receive tax refunds within 5 minutes, significantly improving the convenience of the shopping experience [2][3] Group 2 - In 2023, Guangzhou has seen a significant increase in departure tax refund sales, with a year-on-year growth of over 100% [1][2] - The number of inbound tourists in Guangzhou has surged, with a 173% increase in inbound travel orders during the May Day holiday compared to the previous year [3] - The new tax refund policy is expected to encourage more small-value purchases, thereby increasing the frequency and variety of purchases made by international tourists [3][4]