Core Insights - Shanghai Jahwa held its 2024 annual shareholder meeting on June 25, where management discussed strategic direction, operational philosophy, brand development, and channel reform [1] - CEO Lin Xiaohai expressed that the company's performance over the past year "basically met expectations" and emphasized the importance of operational capability moving forward [1] Strategic Focus - The company is deepening its "Four Focuses" strategy, which includes focusing on core brands, brand building, online presence, and efficiency [2] - Lin Xiaohai highlighted that the strategic transformation is showing initial results, with brands undergoing rebranding and repositioning [2] - The Yuze brand has strengthened its collaboration with renowned hospitals, leading to comprehensive upgrades in brand image and product offerings [2] - The Six God brand has introduced a new slogan to promote a "refreshing culture," targeting younger consumers [2] - The company has categorized its brands into three tiers for differentiated resource allocation, with Six God and Yuze in the top tier [2] Performance and Growth - The company's major brands achieved double-digit growth across online channels during the 618 shopping festival, attributed to organizational optimization and strategic focus [3] - Lin Xiaohai indicated that the organization is entering a "deep water zone" of reform, with a focus on enhancing operational capabilities and brand investment [4] - The company aims for double-digit revenue growth by 2025, which is positioned as a pivotal year for brand development and competitive advantage [4]

美护行业2024年报及2025一季报综述： 行业增速趋稳，重组胶原蛋白保持高景气 长江证券研究所零售研究小组 2025-05-18 %% %% %% %% research.95579.com 1 证券研究报告 • 证券研究报告 • 评级 看好 维持 分析师及联系人 SAC执业证书编号：S0490514080004 SAC执业证书编号：S0490520080019 SFC执业证书编号：BUV258 分析师 李锦 分析师 罗祎 联系人 曾维朵 %% %% %% %% research.95579.com 2 01 化妆品：行业增速稳健，盈利能力持续分化 02 医美：行业性收入有所收敛，重组胶原蛋白保持高增 目 录 % research.95579.com 3 01 化妆品：行业增速稳健，盈 利能力持续分化 %% %% %% %% research.95579.com 4 01 行业：Q1增速小幅改善，整体趋于稳健增长 ➢ 2025Q1，限额以上化妆品同比增长3.1%，改善了过去三个季度同比负增长的局面（24全年-1.1%，Q1-Q4分别为3.3%、-1.2%、- 5.5%、-1.5%）。线上来看，一季度淡季不淡 ...

Investment Rating - The report maintains a "Buy" rating for Shanghai Jahwa, indicating an expected stock price increase of over 15% compared to the benchmark index [4]. Core Views - The company reported a net profit of 2.17 billion yuan in Q1 2025, marking a turnaround from losses in the previous quarter, despite a 10.59% year-on-year decline in revenue [1][2]. - The company is undergoing strategic adjustments, including brand upgrades and channel optimization, which are expected to enhance profitability in the future [2][4]. Financial Performance Summary - In 2024, the company achieved revenue of 56.79 billion yuan, a year-on-year decrease of 13.93%, with a net profit of -8.33 billion yuan [1]. - For Q1 2025, revenue was 17.04 billion yuan, down 10.59% year-on-year, but the net profit showed a recovery to 2.17 billion yuan [1]. - The gross margin for Q1 2025 was 63.4%, with a net margin of 12.75% [1]. Business Segment Analysis - Personal care segment revenue in 2024 was 23.79 billion yuan, down 3.42% year-on-year, with a gross margin of 63.59% [2]. - The beauty segment saw a significant decline in revenue, down 29.81% to 10.50 billion yuan, but maintained a gross margin of 69.67% [2]. - The overseas business generated 14.15 billion yuan in revenue, a decrease of 11.43% year-on-year, with a gross margin of 48.32% [2]. Employee Stock Ownership Plan - The company announced an employee stock ownership plan aiming to raise up to 77.51 million yuan, with a share price set at 16.03 yuan per share [3]. - The plan includes participation from key executives and middle management, reflecting long-term confidence in the company's recovery [3]. Profit Forecast - The company is projected to achieve net profits of 3.42 billion yuan, 4.64 billion yuan, and 5.24 billion yuan for the years 2025, 2026, and 2027, respectively [4]. - The expected earnings per share (EPS) for the same years are 0.51 yuan, 0.69 yuan, and 0.78 yuan, with corresponding price-to-earnings ratios of 44x, 33x, and 29x [4].

在投资领域，"困境反转"一直是一类重要的投资机会。根本原因在于，其提供了低价买入优质资产的机 会，蕴含着基本面改善与预期差的双重价值空间。 如今的上海家化，也正在释放这种困境反转的信号。直观来看，上海家化交出的2024年报及2025年一季 报中核心财务指标表现并不亮眼，但困境反转的逻辑逐渐清晰，展现出高弹性复苏的潜力。资本市场的 态度同样较为乐观，其财报发布翌日股价不跌反涨，收涨4.2%。 更具体的，笔者进一步梳理上海家化的困境反转逻辑。 1、业绩下滑的另一面："深蹲起跳"加速完成 深入挖掘上海家化的财务数据来看，在业绩下滑背后，更多线索指向了基本面的改善。这种现象恰恰印 证了"困境反转"的预期。 根据财报，2024年及2025年一季度，上海家化实现营业收入56.79亿元、17.04亿元；净利润-8.33亿元、 2.17亿元，均呈同比双降。 但拆解后可以看到，上海家化2024年的亏损主要受到商誉减值和改革阵痛的影响，其中计提商誉减值约 6.1亿，实际经营性亏损程度更轻。在这背后，其商誉减值源于汤美星经营成果与前期业务规划的较大 差异，也与更换管理层，对战略定位、业务规划重做调整有关。改革方面，上海家化一直在解 ...