二季度营收同增25.4%，系统性变革后的上海家化交出亮眼成绩单！ 《中国化妆品》杂志 | 何欣洋 产品力驱动增长 改革持续 四个聚焦战略成效显现 经历了一段改革调整的阵痛期，上海家化终于在一年后交出了一份"反转"成绩单。8月21日，上海家化联合股份有限公司（股票代码：600315.SH）发布了 2025年上半年财报，多项核心指标持续回暖，上海家化正以实实在在的向好数据回应市场对其改革成效的期待。 财报显示，上半年公司实现营业收入34.8亿元，同比增长4.8%；净利润2.7亿元，同比增长11.7%，尤其值得关注的是第二季度表现——单季度收入同比大 幅增长25.4%，美妆品类全渠道收入激增55.7%，国内全品牌线上渠道也录得34.6%的同比增长。 在各项提效的举措下，公司经营质量也在同步提升，财报显示截至2025年6月，公司应收账款规模同比下降25.7%，存货减少20.6%，而经营性现金流同比 上升39.7%。 这份成绩单背后，是上海家化持续推进"四个聚焦"战略所带来的系统性改变——从组织能力、品牌建设、渠道优化到运营提质，多项举措正在形成合力， 推动公司步入良性发展轨道。 明星单品市场表现亮眼 业绩实现反转增长 ...

Core Insights - Shanghai Jahwa held its 2024 annual shareholder meeting on June 25, where management discussed strategic direction, operational philosophy, brand development, and channel reform [1] - CEO Lin Xiaohai expressed that the company's performance over the past year "basically met expectations" and emphasized the importance of operational capability moving forward [1] Strategic Focus - The company is deepening its "Four Focuses" strategy, which includes focusing on core brands, brand building, online presence, and efficiency [2] - Lin Xiaohai highlighted that the strategic transformation is showing initial results, with brands undergoing rebranding and repositioning [2] - The Yuze brand has strengthened its collaboration with renowned hospitals, leading to comprehensive upgrades in brand image and product offerings [2] - The Six God brand has introduced a new slogan to promote a "refreshing culture," targeting younger consumers [2] - The company has categorized its brands into three tiers for differentiated resource allocation, with Six God and Yuze in the top tier [2] Performance and Growth - The company's major brands achieved double-digit growth across online channels during the 618 shopping festival, attributed to organizational optimization and strategic focus [3] - Lin Xiaohai indicated that the organization is entering a "deep water zone" of reform, with a focus on enhancing operational capabilities and brand investment [4] - The company aims for double-digit revenue growth by 2025, which is positioned as a pivotal year for brand development and competitive advantage [4]

Group 1 - The company held its 2024 annual shareholders' meeting on June 25, where 14 proposals were approved, including the 2024 Board of Directors' work report and the 2024 annual report [2] - In 2024, the company achieved a revenue of 5.679 billion yuan, indicating improved governance and operational standards [2] - The shareholders' meeting approved a profit distribution plan for the first half of 2025 to reward investors, along with employee stock ownership and long-term incentive fund management plans to enhance employee engagement [2] Group 2 - During the "618" shopping festival, the company's main brands achieved double-digit growth across online channels, attributed to effective planning and improved operational efficiency [3] - The company plans to deepen reforms in the second half of the year, focusing on core brands and increasing investment in brand building to achieve double-digit revenue growth by 2025 [3]